In 2009, evaluation websites were once all the rage, involving online shopping, hosting, alliances and other fields. Webmasters were eager to try and invest in them, but there were not many cases of real success, and the Advertising Alliance Evaluation Network ( http://www.guanggaolianmeng. net ) stands out in this fierce competition. Its important keywords such as "advertising alliance evaluation" and "alliance evaluation" are ranked first on Baidu's search homepage. Even the keyword "evaluation network" can be ranked second on the homepage. The previous one is a host evaluation network. As we all know, there are more and more webmasters who understand SEO technology, and some industry websites have even reached the point of overpopulation. Through professional SEO technology, your website may be able to easily enter the top of the search engine results page, but to maintain long-term stability, you have to put more effort into the professionalism of the website. Due to professional sensitivity, the author conducted a comprehensive inspection of the site, trying to find out its success from the professional aspects of the site. The following points are listed for reference by fellow webmasters.
1. Ease of use and practicality of the website
As an advertising alliance review network, its purpose is nothing more than to expose fraudulent advertising alliances through the comments of netizens, to prevent novice webmasters from being deceived, so that webmasters can know which advertising alliance has high prices, good reputation, and good services. wait. From the effect point of view, a successful alliance evaluation network will allow a webmaster who has never contacted an alliance to easily select the ideal alliance from your website, making his website more profitable.
2. Objectivity and impartiality of “evaluation” and “testing”
As a professional alliance review network, balancing "review" and "test" is an art. "Comments" refer to the comments and evaluations of the majority of netizens, which are the basis of the evaluation results. The original meaning of "test" is to test, but in fact it is almost impossible to test each alliance. Therefore, the so-called "testing" of most review websites is to summarize, analyze and arrange the "review" data of netizens to draw conclusions. In this process, it is easy to cause the data and conclusions to be unobjective and unscientific, which is the so-called "trust" in the Internet name. Many alliances ask and answer their own questions, which requires the evaluation network to have a rigorous and scientific evaluation mechanism and system. The advertising alliance evaluation network analyzed by the author has achieved the ultimate in this regard.
3. Rigorous scoring rules
As an intuitive conclusion, we should not just stop at the so-called "best" and "ranking list" data, but should also clearly quantify it (ie, set the score). For example, the evaluation network in the case uses the four basic parameters of integrity, price, service quality, and advertising code as the basis, and sets the overall evaluation as the average of these four evaluations. The left side is ranked according to the overall evaluation points. Those with the same value are The ranking is based on the order of submission; the integrity ranking is the ranking of the average integrity of the affiliates with more than 10 reviews; the price ranking is the ranking of the average price of the affiliates with more than 10 reviews; the service quality ranking is the ranking of the average price of the affiliates with more than 10 reviews. The ranking of the average service quality of the alliance; the popularity ranking is the ranking of the number of reviews of the alliance providers, the more reviews, the higher the ranking, etc. The details are very rigorous, scientific and convincing.
The above are some of my views on the evaluation network. In fact, the operation and design strategies of not only alliance evaluation, but also host evaluation, shopping evaluation and other sites are also applicable. This article is an original manuscript and was first published on the webmaster website www.admin5.com . Please indicate the source for reprinting. Reprinting is welcome.
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