Welcome everyone to tui18 Interview. Cheng Tianqi is very honored to be the host of this one of the most popular celebrity interview programs.
This column is hosted by Tuiyiyi and is an interview program dedicated to the fields of Internet promotion and Internet marketing. We will do our best to discover promotion experts and experts lurking in the crowd, learn lessons, share experiences, and develop together. In the last issue, we met advertising brother Duan Fei. The guest we invite for this issue (Issue 21) is Mr. Cheng Tian, a famous Chinese lecturer.
Host—Cheng Tianqi: Hello, Teacher Cheng!
Guest - Cheng Tian: Hello everyone!
Host—Cheng Tianqi: Warmly welcome Mr. Cheng to our interview today. What a coincidence! There is only one word difference between my and Teacher Cheng’s names. When preparing this interview material, I found that there were very few pages about Teacher Cheng on the Internet. Nowadays, everyone pays attention to establishing a personal brand.
Host-Cheng Tianqi: Why is Teacher Cheng so low-key?
Guest - Cheng Tian: I am very happy to discuss with you all here.
Host - Cheng Tianqi: Everyone knows that Mr. Cheng is a well-known training expert in the industry, but no one knows what your life was like in college. Can you tell me about your life in college? Is it a matter of learning how to balance emotions? hey-hey! A little gossip.
Guest - Cheng Tian: Actually, I was born into a poor child. My father passed away very early. When I was in college, my family was not as well-off as many children. I also had a younger sister in high school, so the only thing I had to do was find ways to make money and support myself. To support this family, I basically know nothing about the feelings of college, which is a blind spot.
Host-Cheng Tianqi: It seems that Teacher Cheng can endure hardships very much! He is also a very responsible person for his family!
Guest - Cheng Tian: Emotions still exist in companies, let’s be honest!
Host - Cheng Tianqi: Mr. Cheng once worked as a general salesperson in the company and became the vice president of the group. During this period, he traveled around and achieved good results. How did Mr. Cheng achieve such good results? Why did Mr. Cheng make the bold choice to become a training instructor across industries in a familiar position?
Guest - Cheng Tian: First of all, I think a person's success often comes from self-motivation. Our biggest enemy comes from ourselves. I believe that as long as we can defeat ourselves, everyone can succeed. The secret to success is to constantly challenge ourselves and be good at giving ourselves. To reduce stress, I actually have no idea why I want to be a lecturer across industries. The courses I am teaching now are all marketing-related courses. It is more to share my experience with more people, hoping to help Everyone.
Host-Cheng Tianqi: It seems that Teacher Cheng is still a person who knows how to motivate himself. Nowadays, there are many friends doing training, but some of them have experience and cannot speak it out well. What does Mr. Cheng think can be done to improve his eloquence and teaching level? As a person participating in the training, what should you do to learn knowledge?
Guest - Cheng Tian: In fact, motivating yourself is also a process of defeating yourself. In fact, I think the quality of eloquence is not very important.
Host-Cheng Tianqi: So what does Teacher Cheng think is the most important? Can you give us young people some tips? Teacher Cheng, don’t hold anything back!
Guest - Cheng Tian: "The mouth is the door to the heart" The key is whether we speak sincere words from a sincere perspective. I believe that a person who is not good at expressing will still win a lot of applause as long as he speaks from the heart. Therefore, the quality of eloquence lies in speaking the truth with sincerity. Everyone has watched "The Lost Road". After watching it, everyone thought he was stupid, but I think he is very smart.
Host-Cheng Tianqi: Why?
Guest-Cheng Tian: Isn’t it?
Villager: No?
Chen Zhongping: Is suffering a blessing?
Host - Cheng Tianqi: I think what Brother Chen Zhongping said is right. Suffering is a blessing. Is this the truth? Teacher Cheng
Guest - Cheng Tian: His shrewdness lies in the fact that everyone thinks he is sincere, maybe stupid, so if his precautions are reduced, his public relations pressure will be reduced, right?
Host-Cheng Tianqi: It turns out that this is the truth. It seems that Teacher Cheng’s analysis is very thorough.
Guest - Cheng Tian: Yes, in fact many principles are very simple. The key is understanding.
Host-Cheng Tianqi: Well, understanding is very important! Many friends participate in training just to have a good job. Teacher Cheng, when we apply for a job, what preparations should we make?
Guest - Cheng Tian: This question is good! I want to ask, what is a good job?
Villagers: stable
Pig is strong: the one with more money
Host-Cheng Tianqi: Those with promising development prospects
Guest - Cheng Tian: Everyone has a lot of ideas. In fact, on the day Mr. Guo of Foxconn decided to raise his salary, I wrote this sentence on QQ: "It is better to increase your salary than to increase your heart." That is to say, I hope that the company can help employees to enhance their psychological stress resistance in a timely manner. . Everyone has a different interpretation of a good job and has different needs. But not everyone can find a comfortable job, which requires everyone to adapt to your job
Host - Cheng Tianqi: Yes, it is difficult to find a comfortable job.
Guest - Cheng Tian: There is a saying: Nine times out of ten, life will be unsatisfactory.
Host-Cheng Tianqi: Ha, indeed, life is unsatisfactory nine times out of ten
Guest - Cheng Tian: In fact, a good job may be right in front of you, but you let it go. It's just because your current boss pays you 100 yuan less than the place where you want to change jobs. Therefore, judgment is very important. Don't be greedy for immediate profits, study in a large company and then start a business in a small business. I think it's the best choice.
Host - Cheng Tianqi: Mr. Cheng, many of my friends now feel a lot of pressure after entering the company to work. The most prominent problem is that what should you do when your own views are inconsistent with those of your leader?
Guest - Cheng Tian: A team, including leaders, will always have different ideas. The first thing we should learn is to respect other people's opinions, and then consider issues from others' perspectives. Learning to accept and integrate other people's opinions is the most important thing. Don't refute immediately as soon as someone else puts forward an opinion, like a fighting cock, because what a team doesn't need is a master of debate, especially sales.
Host-Cheng Tianqi: Well, it seems that respecting others is very important!
Guest - Cheng Tian: So it is often the case that you lose a business in a debate because your client was refuted by you. He has no face, so he will make you angry in business, including the boss.
Host—Cheng Tianqi: Nowadays, friends often change jobs. What does Mr. Cheng think about the issue of job-hopping?
Guest - Cheng Tian: Job-hopping is actually a change of environment. Some young people I meet change jobs every year on average. Whenever I see this kind of resume, I basically refuse to hire them, because in my opinion, these people will not be loyal to the company, because one year will not give them experience in an industry, and it basically takes three years to become proficient in an industry. time, so it is not recommended that you change jobs frequently.
Host-Cheng Tianqi: Let me ask a question that everyone will welcome, how do you get your boss to give you a salary increase? Teacher Cheng, don’t hold anything back, tell everyone!
Guest - Cheng Tian: It is very difficult to increase salary.
Host-Cheng Tianqi: Why is this?
Guest - Cheng Tian: A salary increase is actually a matter of course. Tell your leader that the goal I want to accomplish is an unexpected goal for him, and how much my salary will be increased if I accomplish it. This is one way. In fact, I want to tell you that for a company, if it feels that you are important and wants to retain you, it will give you a salary increase.
Guest - Cheng Tian: If you encounter an unconscious boss, you should kindly remind him that I have achieved my goals and you have to give me a salary increase.
Host - Cheng Tianqi: Mr. Cheng has developed a series of courses adapted to Chinese enterprises, among which "360 Formula Marketing" has become unique in the industry and has received rave reviews. I would like to ask Mr. Cheng, what is your 360 formula marketing? Is there any good help on how to break through marketing bottlenecks for new websites?
Guest - Cheng Tian: The 360 Marketing Formula course is mainly a systematic training from four aspects: "goals, mentality, skills, and connections".
Moderator - Cheng Tianqi: Please tell Mr. Cheng carefully. Everyone is very interested.
Guest - Cheng Tian: It is mainly for offline marketing skills training. For the marketing of a new website, first of all, the website itself needs to have a precise marketing positioning. In addition, a strong execution team is needed, and the focus of the 360 Formula Marketing course is to cultivate the execution team, because it is difficult for a team without ability and skills to achieve true execution.
Host-Cheng Tianqi: Indeed, Internet marketing also requires good team execution.
Guest - Cheng Tian: The difference between sales and marketing is the difference between passive and active. The team's execution ability is a comprehensive index. Breaking through bottlenecks cannot be explained clearly in one or two sentences. But most of the special operations are absolute. Remember one sentence, the Internet has the first, there is no second.
Moderator - Cheng Tianqi: We push the website, and currently, the development momentum is not bad. Mr. Cheng, can you give some suggestions for the development of push?
Guest - Cheng Tian: I have seen a lot of websites, and this is a very unique website. This website has accurate positioning and clear thinking, which is rare.
Moderator - Cheng Tianqi: As an entrepreneur born in the 1970s, Mr. Cheng has taken a successful step so far. If you have friends who want to reach the heights of the teacher, what should you do?
Guest - Cheng Tian: Thank you! I can't talk about success. Success is still far away from me. Sometimes success and failure are regular. The biggest characteristic of success is that you pay more than others. Only by learning to pay can you gain something. In addition, you must give yourself a clear understanding. Positioning and implementable planning, focusing on your own goals, working hard step by step, I believe everyone will succeed.
Host—Cheng Tianqi: Could Mr. Cheng give some advice to college students who want to start a business now? Maybe your suggestions can save them a lot of detours! hehe!
Guest - Cheng Tian: This topic is relatively familiar. When many students have asked about this issue in the past, I always hope that they can be "rational + pragmatic" and have a clear understanding of the market environment and their own strengths and weaknesses before considering it. Start a business.
Host - Cheng Tianqi: So for novices who have just entered the Internet marketing industry, what good advice does Mr. Cheng have?
Guest - Cheng Tian: Study, study and study again!
Host - Cheng Tianqi: It seems that learning is the most important thing in life. We all know that it is often very difficult to take the first step in sales, and we will also encounter problems of one kind or another during the sales process. We would like to know how Mr. Cheng overcame difficulties and supported him during his years of struggle. Current?
Guest - Cheng Tian: Optimistic, progressive, and encouraged by your lover.
Host—Cheng Tianqi: Ah! It turns out that Teacher Cheng is married! Teacher Cheng has always had a unique vision. Not only has he been successful in the sales industry, but he has also made some achievements in the training industry. Does Mr. Cheng have a good plan for his future?
Guest - Cheng Tian: It is my goal to build a listed company in the training industry with my own hands. I'm going to work hard for it.
Host-Cheng Tianqi: Teacher Cheng has a great goal! I'm going to work hard for it.
Cao Suifengfei: How can a company without a website and only products be promoted? Please ask Teacher Cheng to help answer this question.
Guest - Cheng Tian: Summarize a feature and promote this unique feature. Not too many. Tell you that this feature is the best in the country. If there are too many, it will be meaningless.
Spinach: When a new website is launched, which one is more important, website content construction or promotion and marketing? What is the best way to distribute the proportion of work?
Guest - Cheng Tian: The most important thing for a new website is the content. The content determines the success or failure of the website. At present, every entrant on the Internet must have a goal. If he does not become the first in a certain field, he will not be able to survive, so spend more time to improve your website. The content must be good, even if the content is not much, it must be exquisite, so that you can attract him with very little content, and then make some ordinary content. Only in this way can the website be solid and become an instant hit when promoting it.
Zhu Qiangqiang: Teacher Cheng: I have a new website that has just been launched and I plan to start operating it, but what should I pay attention to?
Guest-Cheng Tian: Be well prepared, highlight features, and reduce bugs.
Miao Lun ㄖㄅ鉃町: Marketing, marketing - what you sell is culture, what you sell is desire, but how to extend and enrich this culture and desire?
Guest - Cheng Tian: First enrich and enrich yourself, and use a thousand reasons to refute yourself. If you don't refute yourself, you are already rich.
Gao Fei: Educational websites have certain particularities, and their audience groups are specific. How can such a new website with a relatively professional orientation break through the existing marketing methods and make it develop and grow faster?
Guest - Cheng Tian: The particularity of educational websites lies in their audience groups. For example, for websites focusing on basic education, their audiences do not have time to surf the Internet. Instead, they browse such websites for their own consumption (parents) rather than the users who really need it. Many, that is to say, parents determine their children’s consumption orientation, which requires you to take care of the parents while taking care of the children, so that they can understand what you do in a short time, and the audience of vocational education websites is consumers. , so it must be full of temptation, suspense and novelty before you can make him pay.
Little kid: When my boss criticizes me, I want his wife to beat him. May I ask Mr. Cheng, how do you deal with criticism from leaders?
Guest - Cheng Tian: There are several types of criticism. One is that the opinions are different, resulting in different opinions, and the other is that you have done something wrong. If it is the latter kind of suggestion, accept it and admit your mistake readily. If it is the first kind, explain it at a later time instead of turning it into a dispute at the time.
Long Ga④仯: How to build a strong sales team?
Guest - Cheng Tian: Set up a complete set of reward and punishment measures to ensure that there are rewards and punishments.
Miao Lun ㄖㄅ鉃簔: This year, the CEO of Yicha, a major Internet company, said: Only by doing vertical business can we survive, otherwise we are likely to be wiped out by the big guys. Is the expansion of vertical business suitable for small and medium-sized enterprises?
Guest - Cheng Tian: There are several types of small and medium-sized enterprises. One is called small giant, which is an enterprise that serves large enterprises and is interdependent with large enterprises; It is expected to become a big business. Therefore, position yourself well and control risks to a minimum.
Guan Qi: The establishment of a new website requires a period of development. So during this period, which aspect should be used as an entry point to speed up the construction of the website?
Guest - Cheng Tian: It depends on the situation, but be sure to remember one thing: you must know which group you are serving, and which group you serve must use the language and thinking of that group to make articles.
Mumu: How to train website personnel, and what qualities do they need to improve?
Guest - Cheng Tian: There are two different training directions for technology and marketers. The most important thing is loyalty. Cultivation of loyalty and instillation of corporate philosophy, and the ability to take the initiative in doing things.
Please call it "Wall": How can small and medium-sized enterprises do Internet marketing without money and conduct cost-free sales?
Guest - Cheng Tian: Event marketing is the cheapest. If done properly, the impact can be huge, but you must remember not to reveal any traces.
I laugh when I see you: I have a friend who has a technical secondary school degree and has developed real skills on the Internet. But when I went to the company for an interview, the other party asked for a bachelor's degree. Please tell me, Teacher Cheng, how to deal with the diploma? Do you want to buy one?
Guest - Cheng Tian: No, this is a matter of integrity. We can make a procedure to prove his ability.
Host—Cheng Tianqi: Well, the interview ends here. Thank you, Mr. Cheng, for sharing your experience, and thank you all for participating. From the above, we can see that the guest Mr. Cheng Tian’s analysis of the problem is to the point, his vision is advanced, and he points directly to the acupuncture points, achieving the effect of enlightenment. The interview ends here. Thank you, Teacher Cheng, for sharing your experience, and thank you all for participating. If you have any ideas or suggestions about this interview, or are seeking cooperation, please contact QQ: 742928147. If you want to communicate with the guests face to face, please join the interview group: 25166036.
Thank you Li Kui for your contribution