Regardless of whether it is a small and medium-sized enterprise website or a large website, the ultimate goal is to make a profit. However, small and medium-sized websites can directly increase revenue after they have traffic, while large websites have traffic to develop business, and the ultimate goal is to increase revenue. Now everyone is thinking about a question: after your website has a certain amount of traffic, will it definitely achieve the expected goal? The answer is obviously no.
Let’s first take a look at the current mainstream income methods of websites:
1. Advertising alliances and clients place ads. Nowadays, the unit click price of mainstream advertising alliances is pitifully low, and it is difficult to match high-priced ads. It is difficult to support yourself if the daily IP is less than 10,000. The daily traffic of many webmasters is mostly hundreds of IPs, or even dozens of IPs. It is obviously not feasible to rely on advertising alliances, so they build a website today and another website tomorrow. After working for a while, they shed tears and change careers. As for customers placing advertisements, if you build a local industry website, it will be difficult to receive orders without 3,000+ IPs, and these traffics are designated traffic. Popular non-local traffic cannot be counted, because these traffics are basically unaffordable. effect. Ask yourself, how many webmasters can achieve 3,000+ targeted traffic every day?
2. Sell products or virtual goods. No matter whether you make your own website to sell products or open a store on Taobao, only a few make money, most make little or even a few lose money, why? Because the traffic is not as good as others, it is good to buy one out of a hundred IPs, and the ranking is always at the bottom. This is one of the reasons, but the core thing is that you cannot sell your services. Let the only traffic be lost.
3. Internet peripheral related. I help people build websites, sell virtual hosts, and do Internet marketing, always thinking about landing a big deal, but it often backfires because competition in big cities is unprecedentedly fierce, and everyone is struggling to do it, while small cities have very little business. Maybe today there will be an order for website construction, and after a while someone will come to buy the space, and six months later there will be an order for SEO. In this way, it will be difficult to maintain the company or team after less than two years of no work.
4. Work in related network companies. This may be the current living situation of many webmasters. During the day, they work in Internet companies doing SEO, website construction, and online editing, but when they go home at night, they will work on their own websites. Because they are this major and love the Internet, they have been persisting. , I also want to become a CEO one day, but the reality is that the income from website work is far lower than my own job.
Okay, everyone may say at this point that you are right, but it is also true that you will not make money if the traffic is low. What should we do? My answer is also yes: brand marketing and improving service. Because many times you can’t sell products on the surface, but you can’t sell services at the core. It doesn’t matter if your website traffic is small. The key is to be able to sell and guide customers. The process of guidance is the process of service. For example, a friend has a website that has a certain amount of traffic. There is a column on the auction channel that is doing well, but no one is willing to place ads on his website. They would rather do bidding. He is very distressed. I say you can focus on promoting your selling points and capture the hearts of customers. So he thought hard and found that the daily turnover of the auction channel was very large, exceeding 3 million per week, so he tried to write an article: "The weekly auction amount of this website reaches 3 million." As soon as this article was published, many customers I took the initiative to contact him, and just like that, he found a direction and developed immediately. For another example, if you are selling cosmetics on Taobao, you can build more member groups and offer courses on makeup every week. In the long run, the members of the group will be your high-quality customers because you have become friends and friends. If not, who should they buy? Therefore, the traffic of their website may not be high, but the business will not be bad. For another example, if you are in the skills training category, then you can write down the students’ employment experiences and stories of how they got rich, and the effect will naturally be much better. For another example, if you buy clothing, in addition to holding activities every day, you can launch your own series: birthday series, birthday series, etc. This makes it easier for customers to buy, capture every traffic and make them repeat customers.
What I have said above is just to tell you that it doesn’t matter if there is less traffic. We can create a sales atmosphere, change marketing ideas, improve our services, and capture customer psychology to carry out alternative marketing. There are no products that cannot be sold, there are only salesmen who cannot sell the products, haha, everyone understands. The New Year is coming soon. I hope that the webmaster who has worked hard for a year will be inspired by the article, stop complaining, change his thinking in time, and find a marketing method that suits him, because our goals are very clear. I wish all webmasters early success!
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