A few days ago, Doudou compiled and released the profit model of the recently interviewed guest website, which received support and attention from the majority of grassroots webmasters. Today, Doudou compiled the online promotion and marketing model for everyone to learn and refer to. I hope it will be helpful to everyone.
Baina.com: local e-commerce platform and portal website
Doudou: From its establishment to now, the website has become one of the top five most popular B2B e-commerce platforms for Chinese enterprises. How is it promoted and what is the most effective way?
Li Hu: Ours is a typical promotion strategy that trades time for space. After 6 years of sharpening a sword, it becomes sharper even if it is not sharp. Practice has proven that the most effective strategy is ours. Focusing on studying the needs of users and doing our best to meet them will bring about explosive growth and make us understand that the credibility of the website and the accumulation of resources are all based on the trust and trust of users in us. In exchange for support. You must know that the real brand does not come from the bombardment like Aido VCD, but the accumulation of history.
Real Estate Network: National real estate and home furnishing portal website
Doudou: There are many online promotion methods, such as QQ groups, search engines, soft articles, traditional media, forum promotion, etc. So what are your promotion methods? Do you have any unique and self-created methods?
Dai Yue: In addition to the promotion methods you just mentioned, we also have text message promotion. Through the accumulation of websites and existing online resources, we accumulate customer mobile phone numbers and send group text messages to let them pay attention to our website according to their actual needs. The effect of Baidu Encyclopedia is also good, we have been doing it.
As for the original method, it should be offline promotion. We have our own "Real Estate Network Viewing RVs". The body of the car is covered with our own advertisements. We issue our own company's DMs in Changsha, Xi'an and Hainan. The greater the circulation, the better the website. The greater the influence. In addition, we actively participate in major real estate fairs and home decoration fairs, conduct interactive activities on site, and distribute information. The results are very targeted to users and have great results.
Changsha Information Port: Changsha local information comprehensive website
Doudou: What are the promotion methods of local portals? What are the main promotion methods of Changsha Information Port?
Shen Xin: We are mainly engaged in offline publicity, such as organizing activities (IT tea parties, webmaster gatherings, etc.), doing some public welfare activities in urban areas, and also cooperating with neighborhood committees in some communities to obtain information columns. Some first-hand original information. On the Internet side, we mainly focus on local content and cooperate with various portals to carry out some activities. Of course, SEO must also be actively done.
Panyu Community Network: Guangzhou area dating gathering and life information website
Doudou: What are the promotions of Panyu Community Network? What aspects are we focusing on now? Such as offline activities or cooperative promotion with local traditional media? What are the most effective ones in practice?
Wen Guofeng: The promotion of the website includes buses, TV, newspapers, etc. in exchange with local media. Now we still focus on offline activities and word-of-mouth promotion spread by netizens. When we don’t have abundant investment and financial resources for publicity, we might as well borrow the power of others to promote ourselves. For example, we provide free online coverage of events, online voting, etc., and get free publicity in large-scale events. Of course, you can also distribute small gifts from your website (such as mouse pads, T-shirts, etc.) at events, which is also a good way to promote your website.
Sichuan IT Teahouse: Industry Vertical SNS Community Website
Doudou: It is very important to make SNS popular. How does IT teahouse promote it and how to retain the "relationship" between people after the promotion to attract more people's attention?
Wang Jialun: The IT Teahouse itself is positioned in the Sichuan IT industry community, which is a very small circle, so the SNS is not very popular. However, we have gained a little bit of information through constant offline activities, online QQ groups, local IT industry news, etc. Accumulation has initially established our industry position, and many Internet companies have reached business cooperation through IT teahouses and found the talents their companies need. Now there are many local traditional media in Chengdu looking for news clues through IT Teahouse, and I have become one of their news sources. (hey-hey)
Beautiful Women’s Network: Domestic professional women’s website
Doudou: What are the ways to promote the website during the development process, and what is the best way to promote it?
Yan Guohua: In addition to traditional promotion methods, we are also planning some new promotion models. The specific operations involve other partners and it is not convenient to disclose them for the time being (hehe). I will discuss and communicate with you when the promotion starts. But we have always believed that "content is king". Only by carefully creating content that is valuable to users can the website become popular. I think this is the best promotion method. There is no shortcut to this. Only by paying for it can you get rewards.
Steel Price Network: a national industry website
Doudou: The Steel Price Network has grown to today with more than 10,000 registered members, more than 1,000 paying customers, more than 100 sponsors, 10,000 daily IP visits, and 100,000 PVs. Thanks to your operation and promotion , what effective promotion methods have been adopted, and are there any unique ones?
Zhu Binxian: It is already three years old. In fact, I did not deliberately promote and publicize it because I did not have a lot of money to bombard the media. What we do is what everyone is familiar with, focusing on content, ensuring that it is novel and reliable, and creating more friendly links. It's free at the beginning, but we insist that customer service is online at all times. We know all the problems customers have and talk about them. For example, we must find a way to get the price of steel that customers need. We must treat each other with courtesy and considerate service! We have a good reputation in this industry. It is very important. One sentence from a customer is more useful than dozens of words from us! Many of our members are recommended by other members!
Sutu.com: National industry social media
Doudou: Sutu.com has been established for more than a year. How is the number of visits to the website now? How was it promoted in the early stage?
Fan Feng: It was established not long ago, but its development has exceeded my own expectations. Now there are tens of thousands of people visiting every day, and sometimes it even exceeds 100,000. We are very grateful to netizens for their support and encouragement. In terms of early promotion, we basically did not go out of our way to promote it. We kept an open mind and tried our best to maintain good interactive communication and sincere cooperation with our peers. We found that many users came to Sutu through word of mouth. Let’s work together here. Everyone shares every bit of the Internet.
Beijing Cmstop Technology Co., Ltd. (Cmstop): R&D and services of large-scale professional portal systems
Doudou: If a good product wants to be noticed by the audience, in addition to good performance and positioning, publicity and promotion are also very important. So how does CmsTop promote it?
Zhong Shenghui: I have always believed that user reputation formed by a good product experience is the best means of publicity and promotion. First of all, CmsTop ensures that the products we provide to customers are the best in terms of technical performance and user experience, and that they meet the real needs of customers. At present, dozens of websites have taken the lead in becoming commercial users of the CmsTop media version. They are also our teachers, helping us to continuously improve and improve our products, and at the same time becoming our cases and role models in marketing. We believe that user reputation will help more websites understand and choose CmsTop.