When it comes to the topic of how to write blog titles, many people naturally think of website SEO, blog optimization, improving website traffic, etc. What Deyi wants to talk about is to truly write titles for the content, whether you are WordPress , zblog, pjblog, Sina NetEase Sohu or other blogs, when you really write the title seriously for the content, optimization and SEO will naturally play a real role.
Which advertising guru did you learn to write headlines from? The Father of Advertising: David Ogilvy! Some people may not be very familiar with David Ogilvy. Let me give you a brief introduction. David Ogilvy is an immortal legend in the advertising industry and even the entire business world. He founded the world-famous Ogilvy Advertising Agency in New York at the age of 38. company, his advertising philosophy has influenced the entire world to this day, and his experience in marketing advertising writing concepts is still very effective today. It is undeniable that writing advertising and blogging have many similarities. His writing concepts can be used by us, which will greatly improve the quality of blog posts.
1. The title is king
The title can be said to be the most important part of a blog post. It determines whether readers read the main text. According to David Ogilvy, the average number of people who read the title is five times the number of people who read the main text. That is to say A good title can attract 5 times more readers. A bad title may make the hard-earned blog post wasted and no one will read it. Anyone who has experience in submitting articles will know that users are destined to read the title first. Take chinaz as an example. Once an excellent article is on the home page, the title of the article will definitely compete with hundreds of other titles for the reader's attention. At this time, you will understand Understand the importance of a good title. Even for independent blogs, an unintelligible title may cause others to be offended and hastily skip this paragraph to find a site.
2. It is best to use beautiful and positive words
The title is the content. If you want to write an article on how to improve the quality of blog content, then be sure to add the words "blog" and "quality" to the title. I think everyone can do this easily. Putting the most core content in the title will definitely not have any negative effects, but you can still see titles such as "Some things XXX I have been busy with lately" and "Posting some XXX by the way" running rampant in many personal blogs. In addition, in order to enhance the effect of the title, appropriately add beautiful words that can cause positive effects, such as the very important words "free", "most "Preferential", "full strategy", "comparison", "quickly", "proud", "excellent", these words can be said to be extremely useful and have been tried and tested many times. Adding Google Maps to your corporate website in four simple steps is the practice of this principle.
3. Arouse readers’ curiosity
People's curiosity for novelty is endless, and special techniques such as novel expressions, novel forms, and unique characteristics can be used to arouse strong curiosity in readers and trigger the desire to continue talking. Such a title is easy to succeed. A series of words such as "unusual", "how", "how", "mystery", "secret", etc., can be used appropriately to write attractive content. Don't underestimate these common words. When you meet the target The audience can play a great role, just like David Ogilvy likes to use "how" in his books. There are 11 titles in a book, 10 of which start with "how". The same is true for many well-known foreign blog articles now. Titles starting with "How" and "Why". The title of the article Why Microsoft’s official website does not use Yahei fonts that cost $100 per word is also to arouse readers’ curiosity.
4. Pick the best blog title
Once the title of a blog post is changed, nine times out of ten it will have a different effect on the blog. So when the blog post is successfully written, don’t rush to publish it. Think carefully about the title. You can write a few more titles in different ways. Compare them with each other and choose the most suitable one before publishing. When Deyi wrote this article, he also considered several different title combinations, such as "Write an excellent blog title like an advertising master", "Write an excellent blog title like an advertising master", "Advertising Master" "Teach you how to write excellent blog titles." Different methods make a big difference in the first impression given to readers. When David Ogilvy writes advertising titles, the title of each advertisement will not be less than 16.
5. Stay away from hypocritical title parties
Many people know the importance of titles, but titles that are pretentious, or use some obscure idioms and words that no one knows to show off, and hide and seek with readers in the title and content will only arouse readers' disgust, and may I will never give your blog a second chance again. Don't use some words that have become so common that people feel uncomfortable, such as words that were very popular before but are now ignored, such as "the most XXX in history". After the popularity period, people usually become numb to such words. So write what you have to say concisely and directly.
Finally, here are some classic advertising titles and slogans written by advertising guru David Ogilvy for your reference and inspiration.
1. The loudest noise in this new 'Rolls-Royce' when traveling at 60 miles per hour is from the electric clock.
2. Advertisement for Lanolin to Treat Hair Loss: Have you ever seen a sheep without hair?
3. Hemorrhoid medicine advertisement: Send us money and we will cure your hemorrhoids; or we will keep your money and your hemorrhoids.
4. Auerbach: Generous trade-ins.
5. Auerbach: Do millions in business and earn pennies in profit.
6. Dove, moisturize your skin.
7. Meat: Makes your protein cravings a pleasure.
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