We know that now that the Internet has been 10 years old, our Internet industry has basically entered a period of stable development. In recent years, the main power of the Internet has shifted from portal websites to search engines. Portal websites are no longer as popular as they were in the past few years. Search engine websites have turned into important companies on the Internet. I believe that many individual webmasters, like me, have witnessed the drama of competition for dominance staged by major search engines in recent years: Baidu, Google, Sogou, Soso, etc.
It is precisely because search engines index Internet information that websites receive relevant traffic, and we individual webmasters are vying to "take refuge" in search engines. However, a recent Baidu update has caused the rankings of many websites to drop or even disappear, including my own website. In the days after the ranking disappeared, the website's daily traffic was less than 200, and its income was greatly reduced. Such an incident also made me wake up from my dream. My personal website relies too much on search engines, so that my website cannot handle a slight change of search engines.
An ancient saying goes, "Those who rely on others will hide their sorrows and joys." This means that those who rely on others, enjoy the advantages of being dependent on others, but must also bear the negative consequences. This statement is exactly in line with the fact that nowadays, personal websites rely too much on search engines. I can't help thinking, why do personal webmasters like me build a website? If we can fundamentally solve the development problem of the website, how can we make it practical and stable? Website development results?
After thinking about it these days, I feel that the development of the website must not be too "depending on others". To this end, I have summarized the following three general methods. However, these three principles and methods all require a lot of time and energy. If you are If you are an opportunistic person, please don’t read further:
First, individual webmasters strive to create their own website brand, present website features, make the website deeply rooted in people's hearts, and prevent visitors from easily forgetting the website.
Emphasizing the word "feature", we know that there are no two identical people in the world, so the websites we make are definitely different. In my personal webmaster work over the years, I have come into contact with many webmasters. In fact, we feel that all of our personal webmasters are smart people, and each of them has the opportunity to create a website with his own characteristics. So for the characteristic development of personal websites, I would like to remind you of a few points:
1. Explore industries with potential business opportunities and launch targeted and featured websites. For individual webmasters, I often feel that "business opportunities" and "features" are synonyms. Because once a business opportunity arises, the website created accordingly will inevitably be a minority industry website.
2. The skill of website naming. For individual webmasters, it is very important for us to choose a distinctive domain name and give the website a unique name. A good domain name and a good name often affect the final success or failure of the website.
3. Innovation of website business model. For individual webmasters, we should not pursue the old-fashioned business model. Some of the websites I came into contact with were all old-fashioned pages, and even the "Contact Information" at the bottom of the website did not have the latest contact information, only a mobile phone number and email address. For this reason, individual webmasters must innovate the website business model to make the website more interactive, and leave contact information carefully.
Second, individual webmasters should focus on developing the local market, carry out offline promotion in a timely manner, and establish development advantages.
A few months ago, I heard that the editor of ADMIN had this view. I think it is necessary and necessary to carry out offline promotion of the website. Because many websites run by individual webmasters have good positioning from the beginning, the so-called "high vision but low hand", some companies have unsatisfactory product performance in their own provinces, so they just want to launch a website for national marketing, which is inappropriate in many cases. . Personal webmasters should note that the final revenue of the website is inseparable from actual product transactions. Personal webmasters focusing on local areas to carry out offline promotion are a manifestation of pragmatic development.
However, there are thousands of ways to carry out offline website promotion, and the problem must be viewed realistically. I can only give examples of specific offline promotion methods. For example, a webmaster I contacted ran a tanker truck manufacturing company. The company started a website. In actual business dealings, the company used some website LOGO manuscripts. Documents and business cards in actual dealings with company employees also have website addresses.
Third, individual webmasters follow the essential development path of the Internet and maintain and update website content.
Looking back at the recent major update of Baidu mentioned at the beginning, many personal website rankings disappeared due to this update, but there are also many personal website rankings that returned to normal after a few days, or even improved their rankings. Then I observed that most of these websites that quickly recovered their rankings were original content sites with a certain history of website building. We know that the essence of Baidu is to provide content search. If Baidu deletes content websites on a large scale, wouldn’t it be self-destruction? In this way, those websites that have been providing content in a down-to-earth manner do not have anything to worry about. Therefore, I would like to advise individual webmasters to: When developing our personal website, we must not ignore the essential nature of website dissemination of content and information.
Summary: The above three points of overall method thinking are all based on the premise that the individual webmaster builds the website carefully and develops it sincerely. If some webmasters violate this premise and only think that opportunism can achieve success, these three points of overall method thinking will be useless to you. This is what I offer you!
This article comes from Tank Truck http://www.hlygc.com/ Reprinted with instructions.
The personal space of the author Xiao Guanqiang. This article only represents the views of the author and has nothing to do with the position of Webmaster.com.