Today, when the Internet is so developed, many people are inspired by the many successful people when the Internet was first founded. They think that it is easy to make a website well, and they blindly follow the trend. As a result, sites of various sizes appeared on the Internet. As everyone knows, in today's world where information is close to saturation, it is difficult for such online entrepreneurship to succeed. I browsed some sites and grassroots webmasters’ thoughts, experiences, lessons and questions, and I felt very sad. I found that in these experiences, the general findings can be discussed in the following aspects. Below I would like to say a few points based on my own feelings.
1. Content. This is an aspect that many well-known webmasters and SEO experts are waiting to explain. If a site has no original content and is filled with copied and pasted articles, it will be easily ignored by search engine spiders. Many people say that originality is so difficult, how can we do it? What I am trying to say is that being original is not that difficult. After you read an article and have some insights, you can add your own insights after quoting part of the original article. If not, you can consider changing the title of the article you want to copy, the fonts and colors of some parts of the content, or adding some pictures that are not in the original text, etc., or downloading the pictures of the original text and uploading them to your own Server, this can be regarded as original, but we can jokingly call it "pseudo-original". In this way, the content of our website can be quickly filled with original content. For example, Xiaoyaoyuan Forum is a small website of mine. It is a free sharing website for website programming, web page production, and website design. I can choose some online content, modify it and publish it on this forum, then make a simple collection of CHM tutorials and publish it, and then promote it to the outside world, and I can get very objective attention. However, search engines have recently screened out fake originals, so in my opinion, this effectiveness has declined.
In addition, large portal websites such as NetEase, Baidu, Sina, Sohu and other websites have their own blogs. We can apply for a blog, publish a few blog posts with links to our own websites, and insist on posting 2 to 3 posts every day for a month, etc., and we can get better attention. Because search engines have always given priority to the inclusion of blogs, which is what the predecessors said to build the website.
2. Links. The links I’m talking about here include internal links and external links. The most common external links are friendly links. The management of friendly links is an easy yet tedious task. Most webmasters know that if a site with friendly links is K, then if the friendly links of this website are not cleared up in time, it will be easily implicated, which is the well-known "sitting together" system. So we should always check the validity of the link. In addition, everyone knows that you cannot be friends with spam sites, as this will easily lead to being implicated. Another type of external link is the link attached to the promoted article. If the articles we publish are included by search engines, and the included articles contain links to our site, then our site can be easily searched by spiders. Of course, it is best for the sites where we publish these articles to be some large sites, such as well-known portal sites such as NetEase and Sohu, or well-known professional websites. In promotion, many have advertising links and so on. Naked ads can easily annoy others and will be removed quickly. Then soft articles were born. The meaning of the birth of soft articles is to unknowingly promote and advertise our site without causing other people's resentment. When writing soft articles, you need to carefully edit the article, where to add links, and how to write where to achieve the purpose of promoting our website. After writing it, send it to major websites. After it is included, we have achieved the purpose of promotion. Internal links are links within the website. For spiders, smooth links can greatly increase spiders' favorability of the website. For example, the homepage of a website is A, the inner pages are B, and the inner pages are C. Then we can set up better internal links for spiders to capture. A points to B, B can return to A and point to C, C can return to B and point to A, and A can point directly to C. This will ensure the coherence of the internal links and give the spider a course of action. This is what everyone usually calls a website map.
3. Seo. Needless to say, SEO is a powerful tool. Many seniors have already analyzed SEO very thoroughly, so I won’t go into detail.
4. Website positioning. The positioning of website type is a key issue in website development. If the positioning is not accurate, development will inevitably be restricted. Let's put it this way, it's up to you to decide what kind of website you want to build. What are you familiar with and what kind of website is best to build. On the contrary, if you are not familiar with it, it will cause a problem of chasing ducks to the shelf. It will be hard for you, and it will be hard for everyone. For things you are familiar with, you can have a lot of original content to increase the original content of your website and increase inclusion. In this way, your website will increase a lot of viscosity, and it will also leave a lot of users to register and use the content of your website. For grassroots webmasters, funds and manpower are a big problem. This requires that we cannot develop our own website in the same way as developing a portal website. When we develop, we must especially focus on the directions that we are familiar with or have development potential, so that we can get a share of the network.
5. Perseverance. After the positioning and construction of the website are completed. What do we need to do at this time? Looking at this subtitle, we will understand that this is perseverance. Developing a website is not something that happens overnight, nor is it a matter of a day or two. So this requires us to persevere in building a website and seek room for development of our own website. We grassroots webmasters rarely build our own websites just for fun. If it’s just for fun, you just hope that the money you make from your website can sustain the development of the website. So in this way, many people will be impatient to promote their websites in the early stage, and forget to add new content to their websites and forget to persevere. Then our website is not too far away from failure. A website may not be profitable in the next one to two years, or it may not be profitable for a longer period of time. This requires us to have a persistent mind to build this website.
6. Build a professional team. A website has its own core personnel and its own core technology. This is a fundamental problem. The professional team we are talking about here requires confidence in the future development of the website, professional skills, sufficient enthusiasm for the website, sufficient loyalty, and sufficient sense of responsibility. This is a better professional team. . With this professional team, our website can be invincible in future development. Because, our team is professional and undefeated!
This article is dedicated to grassroots webmasters like me, and to friends who are interested in building their own websites. I hope they can succeed!
There may be some unprofessional aspects in the above text, please correct me. This article is submitted by the webmaster of bbs.txyouyi.com
Thank you Zigui for your contribution