Recently, Mou Changqing recruited [apprentices] on Tencent Weibo, Sina Weibo and Baidu Shuoba - Internet promotion SEO optimization apprentices. In less than 4 days, he received nearly 400 emails replied, and he started After recruiting only 10 people, the number was expanded to 30 by adding 20 people.
This time Mou Changqing recruited [apprentices] on the Internet actually had a celebrity effect, because he was famous, and he was a big figure in the SEO and optimization circles in China's Internet industry. Everyone knew about him because of his reputation, and he spread the word to others. This recruitment is very effective. We can't rule out a big-name result from him.
Let’s not talk about the number of people he recruited this time. Judging from the 400 emails he received, there are many people in China who don’t know how to promote online. They are all blindly following the trend, and they are still the same. Engage in very simple promotions (QQ mass messaging, email promotion, posting links on forums, writing keywords in TITLE...) and they engage in whatever promotion the boss asks them to do.
I received a call from a buddy today and asked me to help him look at how his network is doing. He is ranked very low on Baidu and cannot be found by searching for keywords. However, his performance is very good and he is in a small city. A niche industry can achieve sales of RMB 70,000 to RMB 80,000 a month. When I received a call from my buddy, I obliged and said yes, I will help you in a while. It would also be great to open my buddy’s website! It is the same as the corporate website we usually browse. There's nothing different about this. As someone who has been working in IT for a long time, I have a unique eye. I opened the source file and found its shortcomings:
1. There is a problem with the TITLE: the corporate website promotes products. First of all, the name of the product you are promoting should be placed first; secondly, your other non-key products, and the number of products on the TITLE should not exceed 4, otherwise there will be no confusion. The key point is that putting too much will not have a good effect; finally, it should be your company name, the same company name will not be repeated in China, and a search for your company name can directly lead to your company website.
2. There is a problem with the keywords (keyWords) of the website: He set a lot of keywords, but he forgot to do one thing. That is, all keywords are not separated by commas. This is actually a big mistake. Search engines do not use spaces to judge a keyword, but use commas as the judgment condition. This results in a long string of words becoming keywords, and users will definitely not search for such a long word - a mistake.
3. Description error: Description is the text under the title when searching for keywords. It is related to whether users click on your website. No matter how good your website is, users will not click on it without the information they need. Click on your website. The keywords that appear in it should be related to the keywords on your TITLE, and the description should match. And the description of his website is the same as the keywords of the website, so there must be no users coming.
4. The last mistake is that there are many special symbols (☞) in TITLE. Search engines don’t know what your special symbols mean and will discard them or less include your website. When building a corporate website, we try to reduce the use of these special symbols and replace it with some meaningful words to fill in our website information so that the website can become our corporate business card.
I told my buddy all my observations and all the problems. After listening to it, he sighed! I found a person who didn’t know how to make websites to help me build the website. I asked why my rankings kept failing. , but it can’t be found in Baidu search? It turns out that there are so many reasons for my website.
Based on the above examples, Mou Changqing is recruiting [apprentices] online this time. There are many companies in China that have their own websites, but they are still in the initial stage of their websites. Websites are only in the stage where people have them and I have them. Websites do not. How much role it plays for them is just a house number at best, and more functions have not been explored.
Through the above article, readers are welcome to check whether your corporate website has similar problems and whether your corporate website is also ranked very low on Baidu.
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