Some time ago, I wanted to write an article about the ranking optimization of the WordPress blog column. At that time, I took two pictures. They were screenshots of the Baidu rankings of the two columns of the cozy SEO blog website internal optimization and website external link construction. They were prepared to write. Some articles about this, because many people only focus on whether the ranking of content pages is good when optimizing independent blogs, and tend to ignore the work of column pages, so I think it is still necessary to write. But I forgot about it later, so ashamed.
In fact, first-level column pages have much higher weight than content pages. This is a problem that everyone knows, but everyone often ignores the optimization of column pages. The weight of WordPress blogs is roughly sorted like this: Homepage > Column page > Tag page > First-level page > Detailed single page. People tend to focus on the work of detailed single pages, because these pages are often much more numerous than the previous types. Optimizing these specific pages is equivalent to having a large number of long-tail keyword rankings, which has an impact on blog traffic. Promotion is extremely critical. How to optimize column pages?
1. The archive topics of article columns should be consistent
Cozy Blog’s articles on website internal optimization are all placed in the same column, which is beneficial to both user experience and search engine friendliness. Don’t classify articles randomly. For example, a blog has several columns about SEO, such as SEO insights, SEO experiences, SEO opinions, etc. These articles with basically the same definitions don’t know which column to put them in, or should they all be put? Obviously? The advantages outweigh the disadvantages.
2. Column archiving and label use should not be repeated frequently
This is one of the most easily overlooked issues for SEOers when using WordPress. An article often requires several tags. Although it is easy to increase the number of Baidu inclusions with more tags, tags about a topic often overlap with columns. For example, an article about SEO will be filed under the column of SEO insights, but tags such as SEO and SEO optimization are often written. This will cause articles under the SEO tag and articles archived in this column to be basically the same. It is consistent and repetitive, which adds fuel to the fire for a program like WordPress that generates a lot of duplicate content, and is undoubtedly not conducive to search engine optimization.
3. Reasonable control of internal link anchor text
When the topic of the column is involved in the blog article, it is also very beneficial to use the anchor text of the column name reasonably. Even people who are new to SEO know the benefits of anchor text for Baidu keyword ranking, but they still need to be used with caution. For example, in the column of website external link construction, you can use external link construction, website external link development, etc. Different anchor texts have similar meanings. words, so that for these words with similar search meanings, the chance of your column ranking will be greatly increased.
4. External links should not be limited to the home page.
When many children's shoes make external links, whether it is forum signatures or soft articles, they are accustomed to pointing the links to the homepage, not to mention friendly links. However, they do not know that this also has disadvantages. If not done well, the advantages outweigh the disadvantages and it is pleasant. I have a deep understanding of it, so I won’t elaborate on it here. Okay, these contents are just a to-the-point explanation. I don’t want to go into details, but I have to keep some knowledge for myself. Haha, practice is the most important thing. Don’t believe other people’s lies. You have done too many cases yourself. It’s natural for me to have some understanding of SEO. Interested children can often come to Qieyi’s blog to read some of my opinions on SEO. The address is www.qieyi.org . In addition, Qieyi wants to say optimization, or In any matter, don't be limited to one point, but look at things from a global perspective.
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