Nowadays, webmasters will have problems around one thing, that is, how to promote their own websites. They have tried countless methods to no avail, and their websites still cannot be promoted, so this makes webmasters very distressed. As webmasters, One of the leaders, I have also encountered this kind of problem, but after unremitting efforts, my website finally improved, so I am here to share my experience today and conduct a series of troubleshooting on the problems I have encountered before. Sharing experience, I hope it can help all webmasters, and I hope your website can be prosperous. Okay, stop talking nonsense. The problems and solutions are as follows:
1. Why do webmasters’ websites have keywords on the home page of search engines, but no one visits them?
Nowadays, a common question among many webmasters is why their website has been ranked, but not many people visit it, but fewer and fewer people visit it. In fact, many webmasters have encountered this problem. , in fact, this problem is caused by improper keyword selection. Some skills are required when selecting keywords. Therefore, the selection of keywords has an intuitive impression on the search crowd’s access to your website, so if you want to truly use search engines To help promote your website, you must choose the right keywords. Even if your ranking is high, if you choose improper keywords, the traffic will be very little, and even no one will click on it for a day, so I suggest that the keywords must be Good choice. When it comes to this, some webmasters will ask, how to choose the right keywords? In fact, there are certain skills in selecting keywords. Keywords cannot be selected casually. A series of queries must be conducted according to the needs of the customer and the keywords must be determined. Therefore, generally speaking, the keyword selection should be:
1. It is best to choose 4 keywords for a website, no more than 4.
2. Keywords range from target keywords to long-tail keywords, so the order should be arranged in the title from small to large, and the separators used when arranging are different. If you are doing Baidu promotion, use "_" Separator, if you are doing Google promotion, use "," separator, and fill in different separators for different search engines.
3. Before selecting keywords, you should check the index of the keyword. The higher the index, the more people will query. It is generally recommended that webmasters choose the best search index within 700. If the search index is too high, it will be difficult to do it. It will be very high, so if you want to see results as soon as possible, you should look for something with a search index within 700.
4. When determining keywords, you only need to choose one long-tail keyword. Because generally long-tail keywords are used to match target keywords, so there are very few people who actually search for long-tail keywords.
When choosing keywords, you have an intuitive impression of the traffic of your website. So if you want to use search engines to attract customers, then what you have to do is to choose a good keyword. Only good keywords will attract people. Go search, and there will be more people searching, and there will be more clicks.
2. Are webmasters’ websites not rising in search engine rankings?
If webmasters’ websites do not improve in the search engine rankings, it means that you are doing optimization in the wrong way, so a series of checks are needed at this time. Generally, there are many reasons why it does not move, so it is said that you need to do it every time. Check everything, and if you find problems, solve them in time, so that you can save your time for promotion. Generally speaking, if you are not ranking well, you can inquire about the following issues:
1. Whether the articles on the site have been included. If the articles on the site have not been included, it means that the quality of your articles is not high, which will cause search engines to feel that no one is managing your website, so your ranking will not be high, so this The first thing to do is to check whether the articles on the site are included.
2. Whether the keyWord and description in the meta are added to the site code. If not, it will cause the ranking to be low in the search engine, or disappear in the search engine, so the keyword and description in the meta are very important, because this It is a series of codes that search engines use to identify and determine keywords. If you don’t add it, it will be very troublesome.
3. The update time of the website snapshot. If the update time of the website snapshot has not changed, it is recommended to write more soft articles and take snapshots. Sometimes the stop of snapshots is also an important reason for the poor impression ranking. When you find that the snapshots have stopped, it is more It is best to write soft articles and update some high-quality articles.
When the website does not move, just think of these problems first. If there are no problems with these, then you have to insist on external links and see if the external links sent every day are effective. Generally, sometimes when the webmaster When we post, usually some of the posts will be deleted. Even if we write some advertising-type things, all the posts will be deleted.
3. Webmasters’ websites gradually disappear in search engines
The above two things are not enough to make webmasters depressed. Sometimes their websites may be deleted by search engines. This is what makes webmasters most depressed, but they don’t know what they should do at this time? And very confused, or the webmaster will choose some black hat methods when he is anxious at this time. When your website gradually disappears in the search engine, it proves that your website has violated the rules of the search engine, so if at this time If you make a mistake, you may never get over it, so you need to be rational at this time. Generally, what webmasters need to do in this case is:
1. Is there any black hat method in the internal structure of the website that expects search engines? If so, delete it directly.
2. Are there any illegal information, sensitive words, or some reactionary information in the website articles? If so, they may be deleted by search engines.
3. Whether the mass sending tool is used when publishing external links, which violates the rules.
When search engines gradually disappear your website from search engines, it proves that your website is likely to be blacklisted. When a website is blacklisted, it will be difficult for it to be included by search engines. If this is the case, webmasters should check whether their website has been blacklisted.
4. Domain name selection for new webmaster
Here I would like to remind new webmasters that before choosing a domain name, they must check the history of the domain name, etc. to see whether the domain name has been registered before. If the domain name has been registered, it is recommended not to use it, because if the domain name has been included by search engines before However, it was later deleted because the domain name expired. If you do search engine promotion, it will be very troublesome. Sometimes the webmaster will not include it no matter how you search the engine, so it is recommended that new webmasters should be When choosing a domain name, you should check whether the domain name has been registered. If it has been registered, it is best not to use it. If you must use it, check the history record.
Okay, that’s all. The above are some promotion experiences I shared with webmasters. I hope it will be helpful to webmasters. If I am wrong in anything, experienced webmasters are welcome to add me on QQ. Exchange and learning, and the last wordy sentence is that webmasters must carry out promotion and optimization in accordance with the rules of search engines, so only law-abiding citizens can survive in society safely for a lifetime. This article was originally created by the barrier-free access system www.chcxt.cn . If it is reproduced, please indicate the source. Special thanks!
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