Weibo, I believe everyone is familiar with it, is a new online interactive communication method developed with the concept of SNS social networking. It currently enjoys high popularity on the Internet, attracting major websites to chase after it: with the launch of Sina Weibo, Tencent Weibo, Baidu Shuoba, Sohu Weibo, NetEase Weibo, etc. were also launched immediately.
How did Weibo come about, what kind of charm does it have, and what are its future prospects? Today, we are honored to invite Guan Peng (nicknamed Lao K), CEO of Yanhuang Network, to our Aidu Living Room. He calls himself a Weibo geek, plays around with major Weibo websites, and has in-depth experience and thoughts on Weibo. Today he will share with us some of his unique insights.
First talk about Weibo
Weibo, or microblog, can realize data transmission through computers and mobile Internet. Because of its simplicity and convenience, it can be shared anytime and anywhere. It is widely loved by netizens and has become a new media in the Internet field. Let’s listen to Lao K talk about his personal views on some of the currently popular Weibo posts.
Host: We know that Weibo is very popular now, so how did it come about? When did he enter the public eye? And why is it popular?
Old K: I’m probably not qualified enough to talk about the origin of Weibo, so I’ll briefly explain it here. As we all know, Weibo comes from Twitter, just like SNS copied to China. It is a Chinese version of a popular foreign platform. Domestic Weibo was first launched by Sina, followed by NetEase, Sohu, and Tencent Weibo. wait. As for why Weibo is so popular, I want to share with you the value of Weibo later.
Host: What are the popular Weibo blogs (portals) in China? What are the advantages and characteristics of each?
Old K: I should be one of the few who follow all the mainstream Weibo, focusing on Sina and Tencent. The reason is simple. These two platforms are very popular, while the others are less popular. When it comes to features, I personally think that Sina Weibo has a lot of celebrities, and it focuses on celebrities. At that time, we joined Sina Weibo because of the participation of many celebrities. Tencent Weibo is characterized by being mostly grassroots. At the same time, due to Tencent's strong client advantages, users are very sticky. Simply put, other Weibo platforms use their own portal platforms to integrate user resources.
Moderator: Which Weibo blogs do you personally use or are familiar with? What is it about them that attracts you? How often do you use Weibo? What do you say on Weibo?
Old K: I mentioned just now that I have accounts on almost all Weibo accounts. Personally, I know the most mainstream ones, Sina and Tencent. I think what attracts me to Weibo is that I can get a lot of news in the industry through Weibo and get to know many friends in the industry. For example, I jointly launched the V5 push on Weibo, which attracted more than 2,000 Weibo friends to participate. The number of broadcasts has exceeded 50,000, which reflects the publicity value of Weibo. From the nearly 10,000 posts on my Weibo, you can probably tell that I am a typical Weibo addict. I have gradually started to share valuable information on Weibo. I no longer write about everything that comes to my mind like before, but I post every post with my heart. For example, the cancellation of PR value that was revealed yesterday has attracted the attention and reports of Tencent Technology.
Midfield interaction in the living room
Moderator: Do you think there is anything more innovative that Weibo can do?
Queen’s Quotations Academy: I think that the emphasis on the powerful functions on Weibo ignores the probability that users will actually use it on a daily basis, because many users still have relatively few opportunities to use other functions when trying Weibo. Moreover, if the originally smooth Weibo becomes relatively laggy due to enhanced functions, it will be a bit more gain than loss. I personally think that in some sense, Tencent Weibo has simple functions and smooth operation, which is also its success.
Old N: I opened Baidu Shuoba on the morning of the second day after Baidu implemented the requirements. I thought it was not good at first, but then I thought about it. This is Baidu Shuoba’s choice to differentiate its products. However, some functions still need to be gradually improved and are not very consistent with user habits. One characteristic of Baidu Shuoba is that there are many Internet users who have registered on Baidu Shuoba. Most of the people I know who have registered on Baidu Shuoba are Internet users. Many people gave up because of their avatars, ID cards, mobile phones, etc.; many people also joked that Baidu Shuoba is like a dating agency.
Weibo chess game
As we all know, Sina Weibo and Tencent Weibo are the two giants in the Weibo world, each with its own characteristics and advantages. After them, Baidu, Sohu, NetEase, etc. are also developing continuously. As the trend of Weibo becomes more and more popular, will it trigger a Weibo war? Let's follow the host to hear Lao K's views on this.
Moderator: Which one has greater advantages, Sina Weibo or Tencent Weibo? How should Sina deal with the rise of Tencent Weibo?
Old K: It’s hard to say. Sina and Tencent each have their own advantages. Overall, Sina is more likely to get celebrities' opinions to share; while Tencent can get more dissemination rates. I personally think that the most attractive thing about Sina is first of all its third-party application platform. Sina has various applications. For example, it is very convenient if you want to initiate a poll or conduct statistical forwarding activities. At the same time, I just mentioned that Sina attaches great importance to celebrities. With the discovery of Weibo, almost all media, print media, and artists have been attracted by Sina to Weibo, so if you want to chase stars, you must first go to Sina.
Tencent has a strong client base. Although it is not fully open so far, it is said that third-party platforms will also be launched, and new models will definitely be launched by then. At the same time, the Weibo ranking list was also launched today to gradually improve the Weibo platform. The later game between the two will be very interesting.
Host: Compared with Sina and Tencent, which have great advantages, how can Baidu Suoba, Sohu Weibo, NetEase Weibo, etc. develop to attract more users?
Old K: Let me mention Baidu here. Let me talk about Baidu first. Many webmasters go there for later inclusion. Because Baidu is currently the largest search engine in China, if the content of Weibo can be opened up in the future and included like blogs, the value of Baidu Shuoba will definitely increase. Of course, Baidu Shuoba has a very good function that deserves praise, which is the function of exchanging mobile phone numbers. This is very practical and unique, and I have begun to pay more attention to it.
As for Sohu Weibo, it was recently reported that CEO Zhang Chaoyang personally invested heavily in re-promoting Weibo. Since he is also a certified user on Sohu, he has also begun to pay attention to Sohu Weibo, hoping for new breakthroughs in the future. NetEase Weibo can only say that it is mainly its own NetEase users. I haven’t found many bright spots for the time being, or maybe I haven’t been around enough to notice it.
Moderator: Speaking of Sohu Chairman and CEO Zhang Chaoyang, he once proposed that China’s Internet World War II is about to break out, and the war will focus on Web 2.0. Weibo may become a symbol of 2.0 in China. What do you think of this upcoming Weibo war? What do you think the final outcome might be?
Old K: To be honest, I have never recognized the term "Weibo war" because Weibo is a communication platform, an entertainment tool for netizens or a marketing tool for IT professionals. I started to pay attention to Weibo due to the influence of Cai Wensheng. My colleagues were also lucky enough to receive an ipAD from Mr. Cai through Weibo.
Weibo is not the best profit-making platform now, and most people still use it for entertainment. Sina and Tencent also already have strong strength and foundation. It will be difficult for other platforms to catch up at least for the time being. If Sohu's Weibo wants to surpass them, it will have to put in much more effort than it does now. At first we thought it would be as ubiquitous as SNS, but later we realized that only giants can build the Weibo platform, and it would be better not to do it if others are not popular, so in the end it will just be a game between a few Internet giants. At present, It seems that Sina and Tencent are definitely far ahead of the latecomers. I guess Baidu will still have a chance in the future, but I'm not very optimistic about the others.
Looking forward to the future of Weibo
As a new thing, Weibo has attracted the attention of countless people. People exchange experiences and share their moods on Weibo. This is its true nature; and in the future, Weibo will be the best platform for learning, marketing, and sharing. .
Host: Since you are a Weibo addict, after using Weibo so much, where do you think Weibo can be reformed or innovated?
Old K: For Weibo innovation, I think we need to learn from Sina’s third-party platform, because no matter how powerful the technical team is, it is impossible to make products that suit the needs of all Weibo users. Weibo users at different levels and in different fields require different products, so all Weibo platforms will eventually open up third-party functional applications, so as to make Weibo more powerful and innovative.
Let’s talk about Tencent Weibo. We were not used to the usage habits when it first came out. We also communicated with the person in charge of Tencent Weibo for a long time. Although we did not make the changes as we said, we have made a lot of improvements. At least users have become accustomed to it due to the high frequency of use. Therefore, user experience is one aspect, and the accumulation of its own user base is more important.
Host: So what is the best Weibo in your mind?
Old K: From the perspective of us Weibo fans, what everyone cares about is definitely not only the function of this Weibo, but also the promotional value of Weibo. As a user of Weibo, there are only so many Weibo options you can choose. In fact, Weibo gives you a box to enter your broadcast. You can post pictures and videos, and it can make others follow you, send you private messages, and let others Just listen to yours, the functions are actually the same.
The difference lies in the functional application of Weibo. A good Weibo platform is not just what I say is good, but that everyone thinks such Weibo is valuable, so I think the most important thing about Weibo is the activity and popularity of Weibo friends. Attention. Therefore, we at V5 Tuitui have always advocated mutual promotion, so that more valuable Weibo posts can be promoted. This is the most important thing. No one likes a Weibo platform that has super functions but has never been rebroadcasted by its own hard-working broadcasts.
Host: So what do you think of the future prospects of Weibo?
Old K: Now as a Weibo addict, Weibo has become a very important part of my life. Some people say that with Weibo, there is no need to use QQ, but I don’t think so, because after all, our business relies on QQ. What I am happiest about is that I have met many friends on Weibo, including many V5 fans, as well as celebrities on Weibo such as SASA, Queen’s Quotation School, Wonderful Jokes, 80s and 80s, Sister Feng, Li Bingnan, and Chang Yan who are familiar with Weibo. Popular WeChat friends. We learned a lot from sharing our experiences on Weibo, so I first think Weibo is a place to expand your network; at the same time, I think Weibo is a gathering place for communication and sharing. Through Weibo, you can share your mood and share your wonderful treasures. Information, breaking the latest hot spots in the circle. Therefore, Weibo is the best platform for learning, marketing, and sharing. As the number of Weibo users grows in the future, we will all look forward to it. Everyone is welcome to come to Weibo and promote V5 together.
Keywords: Baidu say it
Old K: Let me be blunt. First of all, the user experience of Baidu Shuoba is not good. I am not the only one to say this. Especially when mentioning names, it is very complicated. In terms of real-name, this model is very good, but there have been cases where others uploaded their own photos and did not submit celebrity photos for authentication but passed the authentication. Many people sign up for Baidu Tieba for a fresh experience. If there are no better highlights, it will be difficult to attract more users. Now most of Baidu Tieba are from the IT circle, and there are still very few celebrities, while WeChat The most valuable thing about Bo is the participation of celebrities, which is obviously lacking. Take Xu Song as an example. For the activities that Xu Song and I organized, many V fans did not log on to Weibo and only registered on Weibo in order to win prizes. However, Baidu always has a foundation, and I believe Baidu will get better and better.
Keywords: V5 push push
Old K: I jointly launched the V5 push on Weibo, which attracted more than 2,000 Weibo friends to participate. The number of broadcasts has exceeded 50,000, which reflects the publicity value of Weibo. There are now 5 V5 groups with 500 people, and more will be added in the future. Regarding the idea of the #V5PUSHING# group: Don’t be a mutual listening group, but a high-quality mutual transfer platform. Valuable Weibo should reach more people. See, everyone can post a valuable Weibo post in the group once a day. Even if we are not seen by other group members, we will push it if we think it is good. Today you help others push it, and tomorrow they will help you push it. Establish a good For a good relationship, the group is just a bridge. We should make good use of it. Weibo is entertainment and we don’t need to pay too much attention to it.