Personal webmaster’s summary of website optimization: what I do is not optimization but traffic
Author：Eve Cole
Update Time：2010-10-20 10:27:45
I have been working as a webmaster for more than three years. I have been baptized by countless "fires of war". I have grown from a child soldier to an old webmaster now. The ups and downs are vivid in my mind. From the eager SEO at the beginning to the more mature one now SEO optimization, from the original customized website building to the current CMS website building, from the original low-efficiency traffic to the current high-efficiency traffic, we can't help but ask, what is the purpose of building a website? For ideals? To make money? For interest? Questions from the past rang in my ears over and over again, making me fall into deep contemplation. Looking back on the past and summarizing the past, I think building a website, whether it is for ideals or interests, in short, for full-time webmasters, it must be You must survive before you can develop. If you cannot survive, you will definitely not be able to develop. After analyzing the past and summarizing the optimization experience, you must have money to survive. So where does the money come from? For full-time webmasters, the source of money is website traffic. Because the source of traffic cannot be separated from optimization, and the ultimate goal of optimization is traffic. So what I write about is not optimization but traffic. The emphasis is on traffic through optimization. So how to optimize. No matter how the search engine algorithm changes, I think the following points should not change significantly.
1. Website title optimization. The title of the website is very important, especially the title of the homepage. The title must integrate the theme of the website. The title of the website must be concise and clear, with keywords appearing naturally at the beginning and end. A special reminder here is that once you have thought about the title and written it, try not to change it and keep it stable.
2. The optimization of website keywords involves two aspects. One is the selection of website keywords. You must think about it before building the website. Pay attention to combining it with the optimization of the title and the description we will talk about later to achieve the goal. Harmony and unity. It is best to use no more than three keywords, separated by commas. Try to choose keywords with high traffic and low competition, which is the fastest and easiest way to do it.
3. Optimize the website description. The website description should incorporate keywords, and try to use authoritative words such as authoritative, original, free, etc. The main keywords should appear at least once in the description.
4. Optimization of website layout. The website layout must take into account the password of keywords and make a reasonable layout around the main keywords. Never do any over-optimization for keyword optimization.
5. After the website is designed and launched, it’s time to write articles. It’s true that search engines prefer original articles, but webmasters have limited energy, so they adopt the method of pseudo-original + original. The proportion It can be 20% original and 80% pseudo-original. You must know that search engines such as Baidu are the king of content.
6. Optimization of external links. External links are the king. The role of external links is indispensable. How to create external links, such as writing soft articles, B2B websites, classified information, forums, Q&A, SNS, online excerpts, etc. If you do it carefully, you will actually find that external links are not as difficult as you think. The difficulty lies in how to improve the quality of external links. There may be many other little tricks for optimization, but these are the core points. The first four points are the prerequisites. After the prerequisites are met, then work on the next two points seriously and persistently. In this way, the optimization will be basically completed, and the traffic will of course gradually increase.
Of course, these points I talked about are the core and the general program. I won’t list the specific actions and some small issues and expansions that should be paid attention to here. The success of something must be to grasp the key points. Once you catch it, you will catch success. As you work day by day, you may accidentally deviate from these key points, so it is helpful to review these key points from time to time and compare them.
In short, what I do is not optimization, but traffic.
This article is contributed by the webmaster of www.zhougongjiemeng8.org! Welcome to reprint
Thanks to Chunhui Parenting for your contribution
