Entrepreneurship in the Internet industry is relatively a low-barrier industry, because it requires less cost. Buy a domain name and a server. The rest is to install free programs and rely on your own online promotion day and night. But it is precisely this low threshold that has attracted many grassroots webmasters to join this entrepreneurial team. If novice webmasters want to stand out, they have to spend more energy and capital than ordinary people. This involves investment in entrepreneurship, and Many novice webmasters have to start thinking about profitability to subsidize the investment of the website. So how can novice webmasters make money? I first analyzed seven website profit models, but these are the profit models of large websites. At the same time, this is also the goal of novice webmasters. At the beginning of starting a business, they can use website to gain profits; second, you can use your own resources and experience to make profits.
First, analysis of website profit model
(1) Online advertising. Advertising should be the standard feature of all profitable websites, and it is also the most important profit model at the beginning of Internet profitability. Judging from the revenue structure of Internet giant Sina, advertising revenue accounts for more than one-third, while some smaller websites rely almost entirely on website profitability. But not everyone can get advertising resources, especially for novice grassroots websites, it is more difficult to earn advertising fees.
(2) Mobile proliferation service (SP). SP is the most distinctive profit model in China's Internet industry, which has led to the proliferation of SP companies. However, SP’s high operating license basically shuts out grassroots stations.
(3) Online games. Online gaming is an industry where you can make money while sleeping. While the shareholders are sleeping, the players are constantly upgrading 24 hours a day. 80% of the business of Internet cafes is driven by games. Games have supported Shanda, NetEase, and Sina. The combination of portals and games is highly praised by people. But the high cost of game development also keeps grassroots webmasters out.
(4) Charge mailbox. NetEase’s VIP mailboxes sell quite well. Although this is the era of free mailboxes, companies are increasingly inclined to use paid mailboxes in order to enhance their image and provide stable mailbox services. However, paid mailboxes have higher technical and hardware requirements. , is also an area that grassroots webmasters are not suitable to engage in.
(5) Membership fees. Membership fees are a significant expense for a website. But no one will read a worthless website even if it is posted upside down. The websites of grassroots webmasters are not well-known enough, the number of registrations is not enough, and there is no way to charge fees.
(6) Information fees. The one that does better is Huicong.com. Their industry information is very complete, and some of their analysis reports are really good. This requires that the website information must be complete, the analysis must be professional, and the team must be enriched.
(7) E-commerce. Nowadays, the competition among e-commerce websites is very fierce. The competition among several domestic giants such as Alibaba, Taobao, JD.com, and Dangdang has become very cruel. The market has been segmented to the point that it can no longer be divided.
To sum up, the above-mentioned profit methods all require the website to have a larger scale, greater popularity, stronger technical strength and wider marketing capabilities. These are things that grassroots webmasters do not have and cannot Engaged in profit points.
Second, the model that novice webmasters can adopt
(1) Use your own knowledge to make money. Specifically, grassroots webmasters use their own knowledge and technology and their relevant experience to do part-time work. Grassroots webmasters have rich experience in the industry. For some small commercial websites, since they have relatively little management and promotion experience, most of them will find some part-time staff to assist in management and promotion. This provides grassroots webmasters with the opportunity to earn external blocks.
(2) Use your own writing experience (soft writing ability) to make money. As a grassroots webmaster, in order to promote the website, you have to write a large number of original articles, most of which have a certain level of writing. If you have strong writing skills, you can make some extra money by contributing to some websites that need promotion.
(3) Selling website links. At the beginning of the establishment of the new website, there was zero PR and zero inclusion. Especially for some online products, in order to promote their own brand websites, they need to find high-quality links. This also provides grassroots webmasters with opportunities to make money, but this is not good for them. The website has higher requirements, at least the PR must be above 5 to be attractive.
(4) Join the advertising alliance. As long as the website has a certain amount of traffic, joining an advertising alliance is also the main way for grassroots webmasters to make money.
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