When I have nothing to do, I will chat with users from the company who come from the Internet and ask them why they chose us. Generally, they come here through search engines, but almost the top ten popular keywords are promoted by Baidu bidding. Our company website is the first one after promotion, but they don't understand this. They said that they randomly clicked on a few sites on the first page. Some of them were too confusing to read, some had no contact information, and some were added by customer service and didn’t respond to anyone. After filtering, they chose our company. .
These seem simple and have nothing to do with SEO, but they are closely related to company performance and customer conversion rate. I have collected some resources on the Internet and share common mistakes in website construction in terms of user experience.
1. The website must be clear and clear, with functions that allow you to know what it is about at a glance. Otherwise, the customer bounce rate will be very high. The bounce rate directly affects Baidu’s analysis of user experience, and the ranking will also change accordingly. Most people don’t have the patience to study it carefully. Including text size, color coordination, whether to open links in new windows, whether to use fancy fonts that are difficult to read, etc.
Two: Don’t force users to register when it’s not necessary. Don’t put any resource that requires registration. Forced registration just leaves a zombie ID and makes users resentful.
Three: Don’t use too many flashy things: Flash, background music, messy pictures. Many companies are fond of flash, but considering the problem of network speed loading, avoid flash if possible. When it comes to background music, I have to say that if it must be used, let the user turn on the music switch manually. 80% of users don't like music to automatically play when they open a web page.
Four: Try to use text navigation and keep the navigation as simple as possible. If there is a link to open a file such as a PDF, you must take appropriate measures to prevent the user's webpage from getting stuck there. Change the color of visited links.
Five: Don’t make choices one after another when users enter the website, like opening packages one after another to see the contents inside. I just want to see the content as soon as possible!
Six: Don’t underline ordinary text. I think you must have had this experience. When you see underlined text, you always want to click on it. If you can’t click on it, try not to deceive the user.
Seven: Horizontal scroll bars are prohibited, vertical scroll bars are acceptable.
Eight: Try to add ALT attributes to pictures, which is good for SEO and users. Try to avoid flashing pictures unless you love non-mainstream images.
Nine: It is best for the website to have a search function for massive information.
Ten: The website must leave contact information, especially at the bottom of the website. Contact information is an important communication tool after the website, including telephone, email, instant messaging tools, etc.
This article was originally published on Yanqing’s blog www.renyanqing.com. Please reprint it to famous people.
Author Yan Qing's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.