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No matter which website is on the Internet, user experience will be placed in a very important position. Whether this website provides services or product display, a good website must be inseparable from a good user experience. So the access habits of users cannot be the same. How can we take care of the habits of most visitors? What this article wants to say is that simplicity---is a good user experience that will never go out of style.
How to understand this simplicity? It does not mean that the web page provides as little content as possible, the number of pages is very small, and the content is very simple. On the contrary, simplicity does not mean less, but it means that it should be convenient and easy for users. Find valuable and rich content so that after visiting your website, visitors can reach the final page they want in a short period of time and with a few clicks.
Here, I have to talk about the layout of the web page. The most important thing is the layout of the home page.
First and foremost, an accurate and clear title and description are very important.
The vast majority of users will use search engines to find their target websites. In the website ranking list provided by the search engine, in addition to the ranking factors given by the search engine, it is very important whether the user can access a certain website. The text in these two tags, title and description, should use simple language to highly summarize the theme of the website, and rationally use eye-catching words to express the information of the website as much as possible.
A simple and obvious navigation won’t let users get lost
When a visitor enters the homepage of the website, he usually takes a look at the headline content of the website, the slideshow on the first screen, and the navigation of the website without rolling the mouse wheel to look down. This is the first impression. A clear navigation can give visitors a general understanding of the content and structure of the website, making it easier for them to find the content they want. Therefore, try to make the navigation appear in a conspicuous place on the first screen. Users who can't find the navigation will not be able to find the direction. Nowadays, many websites will place navigation in two places on the page, the top and the bottom. The purpose is to allow users to find their favorite content with the least amount of operations, and at the same time, the display of columns has been increased.
The layout of the web page should be simple and clear
There are usually two types of regular layouts, one is vertical and the other is horizontal. In the vertical layout, users only need to look at this column and scroll down the navigation bar, and their eyes do not need to move and search too much. There will be no feeling of fatigue. The horizontal arrangement will not make users feel troublesome. There is one row horizontally and another row downwards, which is very regular. Users don’t need to think too much and judge.
Complicated layouts should be minimized, for example, first horizontal, then vertical, then another changing layout, etc. Such a layout may make the website look richer, as if there is a lot of content, but users will feel tired. When the user's eyeballs are looking for content and browsing the web, they have to move constantly and even need to think and judge. In this way All are not conducive to user experience.
The division of sectors should be classified accurately and have a certain logic.
When we look at the homepage of a website, a section should contain a positioned content, or a channel, or a column, or it may be classified according to other classification methods (such as headline classification according to importance, etc.). Avoid illogical classification. If the classification is inaccurate, users will find it confusing.
Add hyperlinks to titles whenever possible
On the home page of the website, the title placed in the h-type tag should all include hyperlink addresses. Usually we will see that the title navigation of a section reads something like "section name + more...", and in many cases "more..." is added with a hyperlink, but the section name No, because the designer thinks that most users will click on the "more..." item, but in fact many visitors are more accustomed to clicking on the title. We should all add hyperlinks to take care of visitors with different habits, and at the same time stand on the From an SEO perspective, it is better to add a hyperlink to the title than to add a hyperlink to "more...".
In fact, when we design web pages, we may have such a misunderstanding: the more complex and grand the web page, the better. This kind of website seems to be very rich in content, and it also feels very respectable. In fact, the layout of website pages should match the size and positioning of the website. When we look at large portal websites, the pages are very rich and grand, but careful people will find that the layout of such rich pages is actually very regular and very simple. Rich but not complex, rich should be simple. But if it is rich and complex, it will make users feel like they are entering a maze.
Today's visitors are less and less fond of clicking the mouse, less and less fond of searching, and less and less fond of typing. Visitors hope to find what they want most through the least operations. If the user's habits and requirements cannot be met, then The website may have to face a large bounce rate, and this bounce rate is an important indicator when we check the website.
Bounce rate: The percentage of visits to a single page.
We are often concerned about the number of IP addresses of a website, and for most websites, a single IP indicator cannot indicate whether it is popular, while the value of PV/IP and bounce rate can explain the problem better. If a website has a high bounce rate, then it is necessary to consider whether the content of the website is valuable to users and whether the relevant internal links of the web page are in place. And a layout and design arrangement that makes users confused may face a large bounce rate.
Simplicity is a good user experience and will never go out of style. As competition on the Internet becomes increasingly fierce today, the simpler you can make rich content simple, the more popular it will be with users. Flashy richness cannot retain users.
This article was first published: http://www.51dayday.com/
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Thanks to Nanhai Xiaoyuer for his contribution.