It’s been a few months since we last saw each other, and I accidentally haven’t updated my blog for a long time. It’s still the same old rule, and I will continue to update the series of detailed explanations of online promotion methods suitable for small and medium-sized enterprises, because this series is very useful for many small and medium-sized enterprises’ online promotion. , here is a small reveal. I will definitely update this series, and there are about 30 kinds of online promotion methods that I have practiced and are relatively effective. I will explain them in detail. Last time, we conducted a detailed analysis of "Baidu Encyclopedia Promotion". If you don't know much about it, you can read this article [Internet Marketing Promotion Learning] Five: Encyclopedia Promotion (with authoritative encyclopedia detailed explanation).
Speaking of QQ, it is really a household name now. In fact, we have to admire Tencent Group. It is really king in occupying all computer clients in China. Now QQ has become a must-install software client on every computer. The various QQ businesses that can be extended from this client are so vast that I won’t go into detail here, but I believe that the biggest enemy of all Internet companies in the future will be none other than Tencent. With a little digression, let’s introduce the main topic. Since QQ has such great potential, then as small and medium-sized enterprises, if we do online promotion, QQ can definitely be used by us.
QQ promotion purpose:
The main purpose is of course to find effective and highly targeted customer resources, and the second is to expand the corporate brand image and corporate brand awareness.
Detailed explanation of QQ promotion methods:
1: QQ group promotion
QQ group is certainly one of the most effective ways to find customer resources in QQ. I believe many people are already using this method. Some people may say, "Who doesn't know how to use QQ group? I am using it. I don't need to explain this. But why do different people use the same method to achieve very different results? It depends on what you think about the method." depth. (I will talk about it later, but before that, let’s first understand the usage of each method)
QQ group promotion usually uses the following methods:
<1> QQ group posting can be used to make hard advertisements in the form of text or pictures. Usually the text is short, the effect is average, and it is easy to be deleted by the group owner. Good and bad are equally divided, and it is suitable for some industries (I believe many people can see part-timers and tea sellers using this form of mass promotion in the group). This type of industry has relatively low requirements for customers, and is suitable for everyone, industry The resources are relatively large and the scope is very wide, so it is more suitable.
<2>QQ groups where a single person proposes a conversation. This form of promotion is more effective and more targeted. For example, if you are in the pet industry, after joining a pet-related QQ group, you can be very targeted and grasp the existing ones. QQ group resources, this method is suitable for some industries that require high accuracy from customers, and can effectively grasp the existing resources.
<3> QQ group forum promotion, I will not explain it in detail, it is to post advertisements in each QQ group forum
<4>QQ group photo album promotion is to post advertising pictures with watermarks or text in the QQ group photo album. Here you can pay attention to the fact that if someone in the group uploads a picture, the information will be displayed in the QQ group conversation bar.
<5> QQ discussion group is to drag everyone in the group (except the administrator) to the discussion group you have established to post advertisements, so that if you post in a group, you will not be XXOOed by the group owner.
2: QQ space promotion
QQ space is definitely a good thing. The quality of QQ space promotion depends largely on the number and quality of your friends. The quality here refers to whether your friends are related to your industry. Frequently update the content of the group space. , all friends can see your updated news when they log in to their space, so the basis here depends on the effectiveness of your previous QQ group promotion.
Detailed explanation of QQ promotion techniques:
Why is it that QQ is also beneficial for promotion, but some people can do it very well, and some people can do it poorly?
Through my analysis below, I believe you will have a clearer understanding. First of all, use QQ group promotion. If you really visit hundreds of targeted customers every day through the QQ group you join, you will find that a large part of them are slightly interested in your business but don’t need it now. Don't give up on these intended customers, and add them as friends as much as possible. When you have accumulated a lot of such intended customers in your 10 QQs, you can consider buying a QQ membership for all QQs. The upper limit of one QQ friend is 500, 10 A QQ is 5,000 potential potential customers. At this time, you can create 20 advanced groups (all QQ members can create), regularly and quantitatively release the latest information about your personal brand, and at the same time make use of your personal space, so I believe you don’t need to go to each of them. Contact us, and interested customers will take the initiative to find you after truly understanding you. There is a trick in QQ space, which is to adjust your birth date to the birthday information of that day every day. Whether it is QQ or QQ space, there will be a reminder, which will get the attention of some friends.
I remember that I often say that there are many methods for online promotion. The most effective method is not to use too many methods, but to be precise. Some people may think that it is impossible to accumulate 5,000 intended customers. This means that you are not really doing it with your heart. If you specialize in this As for the method, I believe it is not difficult. It may be a bit harder in the early stage, but the results you can obtain in the later stage will definitely be several times the results of your early efforts. It depends on whether you are willing to do so. Because of the long-term accumulation of word-of-mouth and information prompts through QQ groups and QQ spaces, this type of customer resources is believed to be much more effective than ordinary customer resources.
Copyright statement: When reprinting, please indicate the original author information: Cheng Luyao, blog: http://blog.sina.com.cn/chengluyao1 , Internet marketing and promotion enthusiast! QQ: 252775713, welcome everyone to communicate with me and learn about the Internet Marketing and promotion skills!!