Nowadays, China's economic deformation is becoming more and more serious. College students cannot find jobs. When they find jobs, they are not in the right majors. Their wages are not as good as those of migrant workers. Housing prices are like riding on a rocket, soaring all the way. After a month of hard work, take a look at the real estate. , not enough to buy one square meter. This situation has led more people to choose to start their own businesses. Those with high costs and no capital investment can only look for projects with smaller investments, such as building websites.
Indeed, when individual webmasters first flourished in China, many webmasters made some money from it. However, as the threshold for individuals to build websites becomes lower and lower, the emergence of 1-yuan domain names and open source programs has changed the website industry. The good and the bad are mixed, and the dragons and snakes are mixed. Just buy a domain name, find a program, change the pictures, and a website is completed. The fee is not high, and he naturally becomes the webmaster.
But is it really that easy for a webmaster to do?
1. Domain name
A website without a good domain name will always seem to be looked down upon and called a spam domain name. But at present, most good domain names are in the hands of a small number of people, and it takes money to transfer them. As for how much it costs, it depends on the popularity of the domain name. Xiao Wu here does not want everyone to sell those good domain names, but at least the domain name you choose is related to the content of your website. A friend of Xiaowu, the webmaster of Ant Gallery, has his domain name "mypsd.com.cn". During the chat with him, he wanted to buy ".com", but in the hands of foreigners, it seemed that he was bidding Not low either. However, looking at the front, the photo gallery website mainly uses picture materials. Designers should all know the meaning of PSD. The MY in the front can be understood as "my" or "ant".
2. Page design
Nowadays, making a website is no longer as simple as it used to be. People are paying more and more attention to the appearance and beautification of the website. Even if it is a website for a company, the boss does not know how to make a website at all, but he needs to have something to brag about when showing his customers his company's website. Therefore, if you want to build a website now, you still need certain skills in graphic design. Website LOGO and website color matching cannot be done overnight.
3. Familiar with the procedures
A qualified webmaster who doesn’t understand the procedures is just bullshit. Nowadays, there are more and more open source programs, making it easier to build websites, and the websites created are the same and have no intention at all. The most you can do is to change the template and skin of the website, but it’s still the same at the core. The original intention of open source programs was for webmasters who understand the program to modify the code and make something different.
4. Writing skills
The website is ready and needs to be promoted. There are many ways to promote, including Baidu promotion and soft articles. Baidu promotion is not suitable for all websites. If you are a seller of ear spoons and go to Baidu to promote it, how many kilograms of ear spoons do you have to sell in one day to pay for Baidu promotion? However, there is no cost for soft articles. It only takes some brain cells and time to publish soft articles. However, often a good article is placed on a website with high weight and high traffic like Webmaster Home, and the probability of being reprinted is very high. , it is actually very easy to become familiar with it, and it can also add a lot of external links to your website, so why not? Therefore, a webmaster must be able to write articles. When Xiaowu posted articles on Webmaster Home, they were basically deleted because the quality of the articles was not high. After spending some time in Webmaster Home, the articles were approved. The odds are high. Therefore, don’t crawl and have your articles deleted, and write soft articles. There is no other way but to write more and practice more. If you ask someone to write it, that's out of the question.
5. Communication skills
I have just been promoted to a webmaster and will definitely join some webmaster QQ groups. There are three purposes: first, to exchange experience in building websites and learn from each other. Second, promote your website. Third, exchange connections and exchange resources. However, if you just join the group and start promoting your own website, you will often be looked down upon and asked to leave the QQ group. To give a simple example, when selling cosmetics, would you start by talking about the advantages of your cosmetics and other topics? I always chat with customers first, and then slowly talk about my own cosmetics. How to get along with friends in the group and integrate into them, and then you can slowly introduce your website. This makes it easier for people to accept and less obtrusive.
6. Patience and calmness
If China one day selects the "Top Ten Jobs that Require Patience", webmasters will definitely be among them. Building a website is not about doing it today and leaving it alone tomorrow. Website content updates and SEO all require persistence and patience. As for calmness, haha, Baidu is changing every day, and you know the results. Therefore, you need to stay calm and persist in doing your job well.
Author: Yangzhou SEO Xiaowu, Ant Gallery ( www.mypsd.com.cn ) marketing strategy consultant) If you need to reprint, please indicate the source, thank you for your cooperation!
Thanks to Yangzhou SEO Xiaowu for his contribution