For website optimization, obtaining rankings is full of uncertainty, and once the website is demoted, it may face losing all its money. So how can we reduce the risk and increase the probability of obtaining rankings? The answer is to optimize site groups and put eggs in different baskets to avoid risks due to accidents. However, site group optimization is easy to say, but how to operate it? This article will talk about some suggestions based on my personal experience in building a station group. I hope it can be helpful to everyone in optimizing the battle group.
Domain name Whois information needs to be different
The first step in building a website is to determine the domain name. We all know that when you register a domain name, you need to fill in some domain name manager and owner information. This information is the domain name Whois information, and it is public and can be viewed by anyone, so when When the Whois information of excessive domain names is the same, search engines will reduce the value of these domain names and even suspect that they are maliciously manipulated.
The IP address segments must be different
The IP I am talking about here does not refer to a certain one, but an IP segment. Your website group should be placed on different IP segments. It is recommended to host the website to different space providers in order to maximize the difference, and different space providers It is possible to avoid the paralysis of the entire site system due to a server downtime.
Site group keywords must be malleable
This is the focus of site group optimization. If you establish ten site groups, do not let all websites focus on one keyword. You must build a scalable site group. So what is a scalable site group?
If you are doing "women's clothing", then you need to have a main website that competes for the target keyword "women's clothing", and the remaining website groups can focus on "women's clothing wholesale", "women's clothing brand" and "women's clothing agency". Category keywords, by paving a large secondary network, will support the ranking of the target keyword "women's clothing", and will not cause everyone to die because of a "big earthquake" in a certain keyword.
Website content cannot be identical
This is the most common mistake in site group optimization. Many people try to save trouble by just changing the title slightly, without even changing the content, and then post it to other websites. Such results are extremely bad and easy to do. Trigger the search engine's review mechanism, causing multiple websites to be linked together.
For website group optimization, I highly recommend differentiated management. Try not to have too many correlations, otherwise the review mechanism will be triggered. Moreover, the websites are not only different in terms of appearance, content, updates, etc., but more importantly, they must be handed over to different people. Management, so as to ensure the success of your site group optimization strategy.
Author: Beijing Website Optimization Original address: http://www.010wangzhanyouhua.com/station-swarm-optimization/
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