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Will my website rights be downgraded if I revise the website? Many times webmasters have difficulty choosing between "user experience" and "search engine weight". I don’t know since when, the truth that “the website will be demoted if it is revised” has quietly entered the minds of webmasters. Therefore, when faced with website revision, people always feel confused and hesitant. A good change is the icing on the cake, but a bad change will inevitably lead to "death". However, does a website revision necessarily have to go through a process of being demoted? The author decrypts this article as follows to unravel the mystery of website revision.
Website revision is an inevitable part of website development. How many of the millions of websites in China have not experienced revision? But how many have been demoted? And what is the quality of these downgraded websites? The author believes that website revision will affect part of the weight, but website revision does not necessarily mean that the website is "downgraded". The downgrade is just because the revision is not in place or the revision is not prepared enough and the "weight" recognition after the revision is not completed in time. . How to modify the version to avoid being demoted is the topic we discuss today:
1: Basic requirements for website revision
A: Station age requirements. The website revision not only brings a new visual experience to users, but also requires spiders to re-identify this new face as "you". First of all, website revision binary is recommended not to be carried out on websites less than 3 months old. From a factual perspective: the basic stability period of a website's website ranking and weight is about three months. Revision within three months will inevitably tell search engines that "the website is unstable", and the risk of losing authority will also be greatly increased.
B: Stable server. Under normal circumstances, server instability is a major killer of website degradation, not to mention website revision? Therefore, if the website needs to be revised, a stable server is essential. One thing we mentioned here is that independent IP servers are easier to modify, and the possibility of being demoted is relatively lower.
2: Preparation before website revision
The website revision should be completed in one step. The most taboo thing is to continue to make adjustments one after another after the revision. Therefore, before revision, we often download the database and program locally, and then apply the new template for debugging. After you visually find that there are no problems, you still need to test the dead links. This function is generally available in webmaster tools. It is worth noting that you should not structurally revise the URL of the website, otherwise it will easily cause a large number of 404 phenomena, which will bring a lot of inconvenience to both search engines and user experience. In addition, since the most common phenomenon of website revision is snapshot stagnation or rollback, a large amount of fresh content must be prepared before website revision to fill in after the revision. The fresh content we are referring to here is original content. Don’t try to use pseudo-original content to reduce the appetite of search engines.
Three: Addition and deletion of keywords
Although we emphasize website revision in one step, it is only for program templates. When the website template is being revised, Binary here does not recommend revising the website keywords, description, and title. It is best to adjust the addition and deletion of keywords step by step one month after the website is revised. Modify a keyword every half a month, or modify it once a month. What is taboo is that the website keywords are suddenly moved. The final result is often to be demoted.
Four: Selection of revision time
As we all know, as far as Baidu is concerned, every Thursday is a major website ranking update, and the end of the month is a reshuffle. Therefore, it is necessary to be selective in the time of website revision. Try to avoid these time periods for website revision. The author believes that Tuesday revision is the most suitable time, and Thursday revision is the most unfavorable, which is likely to lead to a rapid decline in keywords. Of course, this is just a little bit of personal understanding of search engine rules.
Five: Maintenance after revision
Although website revision will affect some weights and lead to a period of search engine observation period, this period can be shortened. Our previous preparations before the revision mentioned that we would prepare a large number of original articles. After the website revision, we stopped all collecting and pseudo-original activities, and replaced them all with 100% pure original articles, with 5-10 articles per day. At the same time, we should pay attention to the "guiding of spiders". Since the website may enter the observation period after the revision, we will guide the spiders to crawl the website forcibly. How to guide? The most effective method I think is soft article guidance. A large number of divergent soft articles are posted on the corresponding soft article platform, and the increase in external links also leads to frequent visits by spiders, thereby reducing the observation period. At the same time, the increase of external links in an orderly manner and the original maintenance in an orderly and stable manner are the most beneficial manifestations of treating spiders well after the website is revised. After all this is done, demotion can basically be avoided.
After doing the above points, we can know that website revision does not mean that the rights will be reduced. Beijing SEO ( www.seostudy.org ) believes that if a website is fully prepared, it can leave the search engine inspection period as soon as possible and continue to operate the website normally. Of course, although website revision may have advantages and disadvantages, it may be due to problems with the template itself that the search engine friendliness is reduced, which will increase the inspection period after the revision. Because the website template itself is not friendly to search engines, it may also cause the website to be demoted. ending. But for most websites, although the website has been revised, there is no need to worry too much about being demoted!
Thanks to colinseo for his contribution