Let me ask a question first? How many websites are there in China so far? I don’t know? I don’t know, there are countless data! At least there are millions! As China’s Internet gradually enters the mature stage, website building , the number of registered domain names has increased dramatically. Of course, among these data, there are many "zombie sites" that are basically useless. But there is no denying that China’s website data is huge and the competition is getting fiercer!
Although there are only a few famous websites, under these famous websites, how many small and medium-sized websites are there that want to get ahead? How will the websites continue to develop?
The early stage of a website is a process from zero to one
The author doesn't know much about building a website. I'm not a technical person. For people who are technically illiterate like this, a website is just a domain name plus some content. In fact, this is not the case. There are already too many websites similar to this kind of life-threatening website on the Internet now, so there is no need to add more. For a website to be fruitful, it needs new content every day, just like raising a child. From birth to one year old, it is a kind of growth. Without the injection of "nutrition", there will basically be no life. As far as the author's experience is concerned, in today's China, websites from one to zero habitually use the cheapest Internet resources to add value to themselves, which is the most sensible thing. To enrich website content, the first step is to copy resources from other websites to your own website. Although this approach does not have great advantages for search engine optimization, it can at least give visitors an amount to see, so that the website has something. "exist!
The early stage of the website is the most complicated. In addition to the content, the website must also consider whether the user experience can capture people's psychological habits, whether the website concept and design are attractive enough, whether search engines are friendly to the inclusion of the website... these all need to be considered. , the process from zero to one is the foundation for future website growth.
Determine the project direction while building the website
The growth of each website is just a conceptual thing in the early stage, and the real development direction of the website may not be what was thought at the beginning, but a process of exploration while building.
The Internet environment is changing every day. What is true one moment may not be the next moment. Therefore, the direction of the website may change to a certain extent. This is the case for the website where the author works. The initial route and the current route will be adjusted, but the operation of the website will not be harmed.
The project direction can be changed for different groups of people, for different regions, for different cities, for different classes, for different interest groups, for different ages, and for different educational levels. There are also other ways, but the ultimate goal is only one thing, to give the website a direction to grow and be competitive!
If you want to have results and income, you need to spend money
Nowadays, it is difficult to think that you can get a lot of benefits at a very low cost. Looking at the entire Internet world, which larger websites do not have advertisements? JD.com’s advertisements can be found on almost all major portals, Taobao has made it to TV, and Fanke, whether it is a bus sign or a TV advertisement, combines young people’s The tastes of a generation have all become popular with "Mortal Objects"... We are familiar with these websites, and they were also unknown in their early days. They are all the result of money investment! Although Chinese people hate advertising, it is undeniable that, unconsciously or unintentionally, Chinese people’s shopping consumption is also heading in the direction of advertised products!
There are many ways to invest in advertising today, and the most common ways to invest in advertising on websites are:
1. Advertise on large websites. Baidu and portal websites derive a lot of their income from this aspect.
2. Advertise in newspapers and magazines. Although the volume of paper magazines has declined nowadays, their social status is still undeniable, and many people still rely heavily on them. In addition to making a name for themselves, paper magazine products also reflect a style.
3. Run TV ads. Television directly faces consumer terminals. Don’t doubt that the TV programs we watch every day will not sell. Silently, this advertisement has entered our minds along with the program.
4. Promotion through other channels on the Internet. Email promotion, blog promotion, QQ promotion...there are countless promotion methods on the Internet today. If you want to be effective, in addition to adding manpower, financial resources are also indispensable!
I believe that the saying "spread the word" has its merits.
Baidu, Taobao, Tencent, China's "New Three Internet Countries", we can see their glory now, but in the beginning, they were just new websites, although their starting point was much higher than the current grassroots webmasters. It is much better, but who can say the future in the changing Internet? I believe that our website can also be successful!
This article is original, please indicate when reprinting: E-Commerce Weekly, address: http://www.ok.net.cn/blog/?post=769
Author Yanzi's personal space This article only represents the author's opinion and has nothing to do with the position of Webmaster.com