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Recently, Xue Bao has been watching "Things About Couples", which feels very real and realistic, and reminds me of our current work. As a search engine optimizer (also nicknamed SEOr, but it is always so different from CTO and COO), how many people know about the daily hard life? Everyone knows what SEO is, and the purpose of doing SEO is nothing more. I just want SEO to replace Baidu bidding and spend less money. It’s just to get more benefits, and conversion rate is the foundation. Let me explain the things about search engine optimization one by one through a few articles. Many things that seem complicated to many people are actually just a few things.
The first step in the early stage is to prepare the website. After we have the basic knowledge of search engine optimization, all we want is an opportunity to practice, so how to start. The first thing to do is to determine the theme of the website we are building. There are many industries on the Internet, not to mention too many, at least a thousand. There are so many industries, we must choose an industry that we are familiar with in the early stage, and then get started, and choose the main keywords we want to do, and other long-tail keywords. The choice of this keyword is very critical. Keywords, keywords, are mainly reflected in the two words "keyword". What they embody is the focus of your website. If you choose it well, it can bring immeasurable traffic and conversion rate to your website. If you choose it poorly, it will Only traffic can be seen. I can’t see the conversion rate. For example, now everyone knows that Taobao customers often use Baidu index to select keywords. Everyone knows that the keywords selected in this way are generally good. To bring traffic, the author is also a Taobao customer and chose a very simple word, "men's anti-acne products" and "the best anti-acne products". Old birds who read this article should not be fooled. This is just something I do in my spare time. The other day a friend added me to change his friend link. When I looked at his website, it was amazing. The Baidu index checked using chinaz was 4, and the Baidu traffic was 1119. A Taobao website could do this. , it’s really extraordinary. Look at the words he chose: “How to care for oily skin, what to do if you have acne on your face, how to quickly remove acne on your face, the fastest way to remove acne marks, how to eliminate acne marks, "Tips for getting rid of acne" are all words with high Baidu index. There are even a few words with indexes of 900+ and 1000+. These words he actually reached the top of Baidu. I have to admire him. But after chatting for a while, I learned that his website has very high traffic every day, even thousands of traffic, but there is almost no conversion rate. That's the problem. This comes back to the choice of keywords. Visitors who search for his keywords are just looking for a way to get there, but he displays the product. In this way, people can only close the window quickly. Can such a website have a high conversion rate? This small example has no other meaning. It just wants to illustrate a problem. Traffic is important, but what is more important to us is the conversion rate. I The income of a small site with more than 100 pv a day is much higher than that of a site with more than 1000 pv a day. This is a good example.
After selecting the keywords, the next step is to select the space. Regarding space, I suggest that you spend more money and buy a space that can reassure you, such as the space of Wanwang, which is used by many people. Although the price is high, the stability is no problem. How much do you spend? It is indeed cheap to buy a space for ten yuan, but only you know the final result, and problems will arise every day. It’s strange that Baidu would like your site. I also suggest that everyone who is a friend of Baidu should buy domestic space and register. After all, your visitors are in China. Don’t let your fans travel across the ocean to see you. That would be harmful to you. Fans are irresponsible. In short, the choice of space must be stable and fast. This kind of space is a good space.
The second is the choice of program. The program should choose a program that is conducive to optimization. It is best that the program can add alt attributes and three major tags by itself. Like some programs I looked at before, the entire site only uses the same head file, and all pages The titles are all the same, and the images do not have alt attributes. The website also has a lot of js. The spider only comes once. It is enough for the spider to get out. I am so dizzy that I definitely don’t want to come in again, so the layout of the website program is also very complicated. The key is to keep the directory short, the website to be hierarchical, and the structural framework to be reasonably laid out. The most important thing is not to use a big Flash to guide your homepage.
Having said so much, I don’t know how much you can accept. Let’s savor it carefully. This time I will mainly guide you to get started. Next, there will be a more in-depth explanation of the entire search engine optimization process. I hope you all You can ask me more questions, so that I can know where I have fallen short and make better improvements. If you are interested, you can join my QQ group: 138917321 and come to me. I am Snow Leopard. Article source: Dezhou Real Estate Network www.591fcw.com welcomes everyone to repost it to help more friends who are confused by search engines, but I also hope that everyone can help me provide a link. I will have a few articles to share in the future, haha.
Editor-in-Chief: Yangyang The author discusses the personal space of Liushidu