SEO search engine optimization, its essence is simply original content + internal links + external links. Regarding the production of original content, as long as you write it yourself or re-describe someone else's article, it is considered original content. We will not go into details about original content. Let's focus on internal links and external links. practices.
Many people don’t know how to optimize a new website, and they always have questions about whether internal links are needed, whether external links or internal links are more effective, etc. My personal point of view is: when the website content is relatively small, the effect of external links is Most obviously, some high-quality external links can make your website's ranking continue to rise. When the website develops later and there are many included pages, the role of internal links will be very obvious, because internal links can optimize long-tail keywords. , and traffic can be said to be brought by long-tail keywords, so in terms of later optimization, internal links are more important.
1. Website internal links can be divided into structural internal links and anchor text in article content. Anchor text is a bridge for weight transmission and must be paid attention to.
Structural internal links are mainly set during website construction, that is, the main navigation, this navigation, site map, reference sections, etc.
1. Main navigation. Many corporate websites are made into homepage, introduction, contact information, etc. In fact, this is a waste of resources. We can put the sub-target keywords that need to be optimized into the main navigation, and then put these sub-target keywords As a first-level directory page, its sharing weight is quite high.
2. Sub-navigation can be divided into two sub-navigations. One sub-navigation is made into target keyword anchor text, and the other is used for homepage, contact, introduction, etc., all of which are made into full-site navigation.
3. Site map, everyone is familiar with this, I won’t explain it, it is necessary for every website.
4. The main way to cite the section is to quote a latest article or related article section on each page. This is very important. It can achieve real-time updates of each web page and improve user experience.
For in-site anchor text, each catalog page, product page, and content page should set its own keywords, and then put the keywords and their URLs on a notepad to make a keyword list; then on the article or product page, Insert these keywords and make anchor text pointing to the corresponding URL; don’t make too many articles for each article, usually 100 words is enough to make an anchor text; and if there are keywords on the homepage, you should also make anchor text pointing to the homepage. In this way, the entire website is made into a network using anchor text.
2. Off-site links, that is, external links that are often improved. The most effective ones are anchor text external links. Of course, directly posting to a website is also very useful. There are many ways to use external links, but those are more effective and those are less effective. It is more difficult to study. Below I will introduce the external links that I personally think are practical. However, external links should be done in an appropriate amount. At the beginning, 20 per day will be enough, and then gradually increase, with a cap of 500. Otherwise, it will arouse search engine suspicion. of.
1. Cross-links, also known as two-way friendly links. If you have connections, you don’t need to buy to get high-quality cross-links. However, many webmasters don’t have many resources when they first start, so buying links is also a way. ; However, with advantages, there must also be disadvantages. If the website you bought a link to is demoted or K-ed, then your website will only be in trouble.
2. Third-party blogs, this is a place where new websites often do external links. It is free and has good results. It is enough to maintain about 10 blogs. If you manually create pseudo-originals or reprint other people's articles, it is best not to use mass-posting software. This benefit is not big. If you really have more time, you can be a blog sprocket, that is, each blog posts two articles, one anchor text points to your website, and one anchor text points to another blog.
3. Forum, this is a very effective place for external links. The most basic thing is the forum signature, and the most effective is the release of soft articles. A good soft article will cause many people to reprint it, and the external links will be of much higher quality.
4. Industry information websites. The external links of these websites are also of relatively good quality, but they are difficult to obtain. All industry websites must be VIP registered.
The above four points are the most commonly used and effective external link methods.
5. Internet bookmarks, mainly bd collection, Leshou, Haowangjiao, etc. Internet bookmarks are generally detected by search engines quickly, so they are a good way to attract spiders. For example, if you post a blog or original article on the site , then register a bookmark account immediately and publish it.
6. Website navigation, classified directories, classified information and other websites, the effect of external links is not very strong, but for new sites, it is better than nothing; of course, except for website navigation links purchased with money.
The quality of the above two types is not very good, both are better than nothing.
7. Social websites and news websites, which can use connections or purchased external links to publish information, and the quality is very high.
8. For large-scale website activities, you can act as a sponsor for large-scale website activities, and then add a line at the end: sponsor’s name and website. The quality of this kind of external link is also very high, but it requires opportunities and money to support it. .
The above two are relatively special methods, but they cost a lot of money and of course the quality is high.
Thanks gongming12 for the contribution