What is the positioning of the website?
The positioning of the website is actually the purpose, or goal, of the website. And only a realistic and specific goal can be called positioning.
The key words are realistic and specific. So what does it mean to be realistic, and how does it mean to be specific?
1. "Realistic" means based on the current resources and environment (resources include: your manpower, material resources, etc. everything that can be used)
To give a simple example, let's say you are a pharmaceutical company and your positioning is to be the largest doctor-patient communication platform in China within one year. This is very unrealistic and almost impossible to achieve within one year. Of course, no miracle will happen at this time, but a miracle is only called a miracle when it happens if you don't think it will happen. Just expecting miracles to happen is unreliable.
2. "Concrete" means executable and implementable, not floating high on the cosmic level.
To give a simple example, we want to create the best website. We want to create the best entertainment site. These are not specific. What is the best? Not defined.
If you still don't quite understand how realistic and specific website positioning should be. Then I will give an example here.
For example, the subtitle of my previous website was: There are no nihilistic theories, no gorgeous words, just a real process. Some friends criticized me for my inaccurate positioning.
So I changed it to what it is now: starting from scratch, comprehensively analyzing the entire process of the website from creation to development.
This sentence reveals several keywords
The first is to adapt to the crowd: starting from scratch, which means it is suitable for beginners or people who know nothing. This is also a state of some aspects of myself.
The second is: comprehensive analysis of the website, which means that the horizontal scope includes all website-related parts.
Finally: the whole process from creation to development, that is to say, the vertical time includes the entire period from creation to development.
In fact, this positioning is not accurate. The reason is that this is also a process of self-exploration for me. I’m not sure about some aspects, and I’m just starting from scratch. Therefore, I separated some content using second-level domain names in order to accurately position these second-level domain names. No matter how specific or realistic the positioning is. It must be meaningful so that people can know what your website is about from your positioning. In fact, these are not the real functions of website positioning, just like you may not know what QQ’s website positioning is, what Taobao’s website positioning is, but you still like to use them. Website positioning actually has one of the most important functions, which I will explain in the next article.
Thank you Kuang Fu for your contribution