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On the morning of November 6, Baidu once experienced a quick rewind and recovery of snapshots, and then its rankings changed rapidly. I once said in an article that "Baidu has entered a sensitive period for updates." I think Baidu has entered an era of high-frequency updates, and there will be obvious changes basically every day. In the following week, there was a major ranking change basically every two days, confirming the existence of this situation. In addition, last Saturday, Baidu carried out a major update of inclusion and ranking as usual.
On the morning of Monday, November 15th, on a day that was not supposed to be updated, Baidu once again updated its rankings on a large scale. In addition to the number of included items, the extent of the update was no less than any major update. This high-frequency update speed makes some Webmasters are overwhelmed. Today, the rankings of most old sites that have been around for a long time have steadily increased, while new sites are not very popular, and most keyword rankings are on a downward trend. This kind of situation where there is a new scene every day is indeed refreshing, and this kind of Baidu is lovely.
This means that the results of our daily SEO work will be more obvious. As long as we adopt the correct method, we no longer need to wait for dozens of days or even months to see the fruits of our labor. It greatly improves the efficiency of SEO, and the time we promise our customers to achieve results can also be greatly reduced. At the same time, the collection speed of new sites is much faster than before. A large number of new sites can be included on the same day, and it can be included by Baidu in two or three days at most. This was something that was unthinkable before. This shows that Baidu is trying to adjust in a relatively reasonable direction.
Of course, in webmaster websites and seo forums, there are also a large number of webmasters complaining, because there are different changes every day. This is a great test of psychological endurance. Every day, we must carefully work hard to optimize and try our best. Make sure you won't be punished or demoted. This morning, in the seowhy forum, I saw a large number of webmasters crying that they had lost their rankings. In fact, when you think about it, you will find that although it is painful in front of you, in the long run, your rankings will improve every day. If there are significant changes, that would be a good thing for us.
In this case, what should we pay attention to when optimizing? Generally speaking, there are the following points:
1. Check friendly links frequently
Regarding the check of friendly links, it was difficult to do a complete check every day before, because we have a lot of work to do, and it is good to be able to check once a week. Many webmasters have no awareness of checking at all. When my website ranking is gone, I start to analyze the reasons and check the friendly links. Then, when Baidu enters the sensitive period, there may be a problem with a site on your friendly link, which will immediately hurt you, the innocent person. In the past, I was not very supportive of immediately deleting a website with friendly links when there was a problem. I usually gave it a certain amount of time to observe. However, the current situation shows that once a problem is found, it should be deleted immediately without mercy. Of course, when deleting, you must contact the corresponding webmaster. Explain.
2. Be careful when revising the version
Remember not to go online until the complete revision is completed. In order to avoid causing structural confusion, a sharp increase in dead links, etc., resulting in being demoted. Generally speaking, in this case, it is recommended to extend the revision time, go online while making changes, and give search engines a certain amount of time to adapt. After each detail is changed, it can go online, and then continue to change the next one. The advantage of this is that there will be no sudden change of face. Please understand that a little change you make now may cause your website ranking to fly to Java the next day.
3. Continuity of external links
You may find that the external links to your website are changing every day, which may cause your rankings to fluctuate. Because Baidu updates frequently, some of your external link pages may be deleted soon after being included. If there are large fluctuations every day, it is really difficult to ensure the stability of the ranking. Therefore, the method and number of external links every day must be stable and can increase gradually, but must not decrease gradually.
4. Content updates at scale
Some webmasters update content at a very fixed time and have developed a good habit. Regular updates are very conducive to search engine crawling, but it also means that if something happens on a certain day and you do not update the content, when Baidu enters a sensitive period, your snapshot may no longer be updated the next day ( One of Lao Gao's sites has confirmed this phenomenon yesterday). If this happens often, then the power will be reduced.
Why is content update scaled rather than regularized? In addition to increasing the number of included websites and stabilizing search engine crawling, there is another reason. This is a supplement to the third point. When there is a problem with the external link, the large-scale content and the internal link made will stop. To a certain extent, it can play a role in stabilizing rankings. Readers are asked to experience the specific benefits in detail during the process of building a website.
In short, Baidu has entered a sensitive period. For us webmasters, the opportunities far outweigh the challenges. There is no need to complain, our spring may really be coming. When the opportunity comes, please seize it.
This article is provided by baimei.com@gaoliangjiu. The website address is http://www.baimei.com. Welcome to reprint or communicate with me.
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