December 7th is the heavy snow solar term on the calendar, and the Hefei SEO website, which has been highlighted for a long time, was quietly revised on this day. Within a few hours after switching to the new version of the website, a large number of webmaster friends who had had good communication with me in the past began to feel very surprised and asked me: Why do I need to change the website? Don't you think it's a pity that a good SEO website has been changed into a Taobao shopping website? A close friend even accused me of being a "prodigal son" who had changed a good website into something nondescript.
From this, I would like to talk about my thoughts and the issue of webmaster profitability that arises from this. As we all know, our webmasters work hard for one reason, and that is to make money. You can openly say that you are doing it for your ideals, and I don’t object to it. But if you don’t have enough food and clothing to cover your body, can you still say that? Is it my hobby or ideal to make my own website? OK, under the premise that the purpose of building a website is to make money, sites that cannot make money naturally need to be transformed.
Lao Gao has repeatedly discussed local SEO sites before. In fact, the original intention of making this website was purely for fun, and he never wanted to make money from it. Then the problem comes: a site that cannot make money will naturally not have much success. There is no motivation to do it, so Hefei SEO operates indifferently, which leads to it taking up to three months to reach the first place. But there is no doubt that reaching number one is neither the end nor the starting point. At most, it means that the planned goal of this stage has been achieved, but it has no other meaning. Every day I still get up on time, eat on time, and work on time. It doesn't have any impact on me.
So I understood that the purpose of making this website is just for communication and sharing, which may be determined by people's desire to talk and communicate. In fact, it is not necessary to build such a blog to communicate. In terms of personal personality, I admit that I am an outgoing personality. However, a false reputation cannot bring actual benefits. If you build a website, if it cannot help you Making money is a failure. Therefore, after repeated consideration, Lao Gao revised the Hefei SEO website. Although it was changed to a Taobao shopping website, a section, the Gaoliangjiu column, was still retained for daily publishing of articles and communication. I think this original intention cannot be changed, and I still have to reserve a private land for myself.
Let me summarize why the revision is needed. There are several reasons: First, the content of this kind of blog is completely original. It takes one to two hours to write an article, which is obviously too time-consuming. There are other things to do at hand, so it is impossible to invest too much energy in this website. It is better to do some expansion and extension on the basis of retaining the original articles. Second, Lao Gao likes to put only one website on one server when making websites. The cost investment is too high, so he hopes to be able to transform and maintain operating costs. Of course, it would be better if you can make a certain profit. Third, I also feel very sorry for the revision. After all, it is no longer a pure sharing and communication website, so in order to solve this problem and continue to be able to communicate with everyone, Lao Gao bought a super QQ group of 500 people for friends who are interested in communicating. You can see the group number at the end of this article and welcome to join.
Whether it is my current revision to become a Taobao customer, or the change of the high-small double SEO site that I talked about before to sell cockroach medicine, these are some explorations and attempts we have made as grassroots webmasters. For now, the living space of webmasters is narrow, development is difficult, and most importantly, profitability is difficult. We have seen that although a large number of websites have a certain amount of traffic, they are unable to make a profit. I saw a friend with more than 3,000 IP addresses per day, and the combined income of the Baidu and Google alliances was no more than ten yuan a day. Think about how sad this is.
At this stage, among the profit models chosen by webmasters, the alliance between Baidu and Google is no longer very good. Except for some industries with high unit prices, they are basically all at cabbage prices. It's okay to support a family, but it may be more difficult to be well-off. And due to the instability of search engines such as Baidu, a website that has been painstakingly optimized may not be able to maintain traffic. Various reasons force us to reflect and make changes. The following are personal suggestions for transformation or development ideas.
As Baidu brings traffic difficulties and the unit price of affiliate advertising is too low, this severe situation forces us to consider new models. I suggest you build some websites in unpopular industries. As long as you build them, you won’t have to worry about making money. Now let’s give a real example. I have a friend who sells high-end bicycles and accessories. He has built a local bicycle website. Think about it, people who like to play bicycles are originally a small group, and there are not many people. But since they like to play, Bicycles, which cost several thousand or even tens of thousands of dollars, are all young people with a certain financial foundation. So although his website's daily traffic is only more than a hundred IPs, these are very useful. He has established more than ten QQ groups based on the website, and often organizes group gatherings, self-guided bicycle tours, bicycle competitions, etc. Apparently, everyone just likes sexual gatherings and activities. However, whenever they need a new car or accessories, everyone comes to him invariably, and his prices are lower than those on the market. It's both humane and profitable, so why not? With this website with more than 100 IP addresses, he can earn hundreds or even thousands of dollars every day. This is a matter of ideas and patterns. It is not difficult to make a profit if you choose the right ideas and models. Moreover, he established a QQ group. Even if Baidu can no longer bring traffic, the users he accumulated before will still be there, and word of mouth will spread.
This example tells everyone that you must first choose a small industry that is relatively unpopular. Don't underestimate it. As long as you can make money, it is a big industry. Secondly, we should make a high-quality website, a practical and useful website, and not the kind of garbage dumps that are everywhere on the Internet. It makes sense that that kind of website can’t make money. Furthermore, we must explore the profit model in this industry. Relying on the website to sell products, the product can be your own or someone else's. If it is someone else's product, it can be done through agency, consignment, etc. If that doesn't work, you can also use Taobao and other types of advertising to solve product problems once and for all. And even if you don't sell products, placing industry advertisements is still very promising. Of course, advertising can never be as profitable as selling products, because advertising is mainly about making money for others, while selling products is mainly about making money for yourself. Which one is better or worse can be seen at a glance. I hope this example can give you some inspiration and help you find your own profit model.
This article is provided by baimei.com@gaoliangjiu, the website is http://www.baimei.com . You are welcome to reprint or communicate with me. Now we provide the 500-person communication QQ group mentioned above: 39411222. Welcome to join the group for communication.
The personal space of the author airGhost