This afternoon, Mr. Ma from Nuwa.com came to Yanmeng and discussed with her the operation of the Internet and how to make money.
A long time ago, Mr. Ma said that he would come over to discuss the operating model of the Internet. But because their company moved, it was delayed again and again.
Regarding the issue of website operation, I also talked a lot about the development ideas of Nuwa.com this afternoon.
In fact, I am very willing to communicate with friends about the operation of the website, and every time I communicate, I talk more, and each time I talk to different people, during the process of talking, I will get some inspiration every time.
Therefore, I like to share my operational ideas with friends.
Mr. Ma also talked to me about some of the development of Nuwa.com, as well as traffic, etc.
When we build a website, popularity and traffic are the basis for survival, but I always feel that for the operation of a website, popularity and traffic are no longer the same. Many webmasters in the same industry have said before that as long as the website has enough traffic and popularity, there is no need to worry about the opportunity to make money. But once traffic and popularity really come into being, will the profit opportunities really come? Not necessarily. There are many sites with large online traffic, but not necessarily many sites that can actually make money. A website that can really make money must have a good profit model.
Let’s talk about Shenzhen Nostalgia Network. My main purpose of building Shenzhen Nostalgia Network was to play. This is because Shenzhen is a city where people come from all over the world, so I established Shenzhen Nostalgia Network so that everyone can look for nostalgia and friendship on this platform. ,love.
Therefore, the positioning of this website is relatively good, so since its opening, we have had a lot of offline activities, so more than a few hundred members have registered every day, and the number of posts every day has been more than a few thousand. The ranking of the website has reached 10,000. Even at 8,000 or 9,000 (global ranking), but at that time, I didn’t understand the operation of the website, nor did I understand the website’s affiliate advertising. I never took the initiative to contact the advertising, I just did some favor advertising, and the traffic When it was so good, I didn't make a penny.
Later, because of this website, I started an Internet business. I didn’t pay much attention to the website, and there were relatively few offline activities organized, so the popularity was not very good. But because someone contacted the business, on the contrary, at this time, the website still had some advertising revenue. Later, after I came to Baoan, I had no time to organize offline activities, and the popularity of the website became even worse, but because of me I also know how to operate the website. Anyway, the website still has several thousand yuan in advertising revenue every month. After adding some other value-added services, the website can maintain the basic expenses.
Moreover, as the influence and popularity of Shenzhen Nostalgia Network in Shenzhen have increased, it has provided a lot of help for my development in other aspects of Shenzhen. Therefore, I have also found many entry points in the direction of website profitability.
Therefore, I don’t pay much attention to traffic when it comes to the development of websites. Just like Shenzhen Xiangqing.com, IT, digital channels, mobile channels, etc. all cooperate with Tianji.com, and the content is provided by Tianji.com. We use our second Level domain names, those websites have tens of thousands of traffic every day, but how much help do those tens of thousands to the actual traffic of my website? What effect does it have on the profitability of my website?
I don’t think the impact of this traffic is big. The main reason is that because my website is a portal platform, I just have a few more channels to enrich the website with some content. At the appropriate time, Tianji.com will also share some small income with me. That’s it.
Maybe for some people, this traffic can be proud to say that my website has tens of thousands of IPs, but how meaningful are these IPs? Even through the keywords optimized by Baidu, people inadvertently click I entered your website and it was shut down all of a sudden. What does such an IP mean to your website?
Therefore, if a website has traffic, it does not necessarily make money. To make money, a website must find a profitable direction. To be more detailed and straightforward, we need to clearly distinguish who is the user and who is the customer (who can receive money and can be charged through the website)? Then find a way to get customers to pay. For users of our website, it may be traffic. They come to the website and obtain your resources, but they may not necessarily pay. A specific manifestation of the profit model is to convert those users into customers. There are many websites whose traffic is not high, perhaps only a few hundred IPs a day, but they are indeed making money - making money! Or to put it this way, there are not many users, but they all become "customers". This is because they have relatively good profits. model.
Like Taobao, in the early days of building the website, Jack Ma proposed that Taobao users would start charging in three years, and the first three years would be free. In terms of profit methods, their standardization is very good. As long as users have used it for three years and made money there, there is no problem if they pay a few hundred yuan to one or two thousand yuan a year, but there is no problem. Those who make money will also attract members who have not made money, and see some people paying hundreds to thousands of yuan. In this way, Taobao can start collecting "store rent" from shops online. This model is very good, but later on when Paipai.com came out, their way of making money had to change, so they launched a new way of making money.
In any case, when building a website, you must think about how to profit and how to make money before building it.
Just like a friend of mine, they want to build a "China Stress Relief Network" - the boss is engaged in computer peripheral services, and has not made any plans for the website's profit direction. Some time ago, he came to me and wanted me to help. In terms of operations and profitability, I did some simple analysis and gave them some suggestions, but I am not very optimistic about the future.
When they talked about this platform, they planned to invest about 300,000 yuan, and they also wanted to give me full power to operate it. However, with this 300,000 yuan, it would be difficult for this platform to survive for half a year. Therefore, I have been thinking about how to keep them alive.
How should our website make money?
I think there are several aspects that can be started.
First, try to convert as many members of the website into "customers". Most of these websites charge membership fees, such as Lily.com, Jiayuan and other websites. They have more registered members, and some members have upgraded to VIP members, who pay a certain membership fee to the website, can enjoy more services of the website. Dating websites like this are currently integrating a lot of resources. For example, Jiayuan’s cooperation with Hunan Satellite TV’s dating channel is very good. Therefore, these websites convert traffic and popularity into cash. This is a good profit model. Let’s talk about the 56-type video network. Their membership and traffic are also very high, but they have not found a good direction in terms of profit model. It is more difficult to achieve profitability. In fact, in terms of traffic and popularity, they are no better than Jiayuan. The kind of dating network is poor. But when it comes to profitability, they are no better.
Second, offline business, for example, we can open a website company, which can focus on basic business of website construction, just like my Shenzhen Century Internet Information Technology Co., Ltd., which uses Shenzhen Xiangqing Network and China Baoan Network as platforms , drive the business of website construction.
Third, let’s study the profit model of charging advertisers: for large portals such as Tencent, Sina, NetEase, Sohu, etc. And most of his customers are advertisers! In the end, advertising brings a lot of profits, mainly from Internet users who surf the Internet. For these giants, traffic is a bargaining chip in negotiating with advertisers, so in the end, the more consumers, the better. Therefore, when building a portal website, large traffic means that you have enough bargaining chips with customers and sufficient conditions for profitability, but it is not necessarily a necessary condition for profitability. The necessary condition is to use your huge traffic to find many advertisers and let them pay for the website. This is the core of this profit template. So I think using this profit model to operate a website and find advertising business is even more important than operating the website itself. After all, only with profits can we maintain it and make the site better.
Fourth, the key to this profit model is that you can provide unique resources or services and charge users. Generally speaking, it is rare to charge members. Typical cases: Alibaba's revenue basically comes from paid Chinese suppliers and "Integrity Pass" membership fees. Of course, there are also a large number of software download sites, music video sites, professional technology sites, etc. that charge members. Form. Provide the resources or services you need. And they are practical services that others need, such as Alibaba’s Chengxintong. This profit model relies on “choice”, and only you can do it better. The more resources you have, the greater the chance of making money. Compared with some self-service website building companies, choosing to do website template sales also adopts this model. Of course, technical level and service attitude are important, which is the basis for becoming bigger and stronger. However, professionalism and uniqueness are also important. However, sex is the decisive factor in the user-oriented profit model.
Fifth, value-added services, just like me, because I don’t have a lot of funds to operate my portal platform properly, but I can use my experience, thinking, and brains of these portal platforms to provide many customers with some services. Good operational ideas, for example, our fellow countryman Xu Mengqiu used to help run Woku.com (original 139.COM). In my model, I often find development directions by "riding horses to find horses". While helping others, I am also accumulating my own experience and integrating some resources, including our China Baoan Network, which has been operating for so many years. It has been recognized by many leaders of the Bao'an District Government, but the future path of this website is still unknown. A leader in the Bao'an Government also said to me, Yuan Zhun, your website must hurry up and make some big projects. Take action, because the Shenzhen Newspaper Group may also build the "Baoan News Network". If they establish it, it will definitely have a big impact on the development of your website - actually, in my heart, I am not in a hurry. , because my platform, ideas, and operations are all diversified. Even if the Shenzhen Newspaper Group strongly establishes the "Baoan News Network", it will not be greatly affected by me as a grassroots entrepreneur, because I am now in Engaging in orthodox mental arithmetic, I am integrating relevant offline resources in the process. When the offline resources are very mature, I will develop my Internet and it will be a rapid development. This model is also a brand new model for my development. That is, I rely on real connections and resources offline, and then move them all online. At that time, I will make a new leap on the Internet. . Today I also told Mr. Ma of Nuwa.com about my thinking model, and she agreed.
In short, now the website does not necessarily rely on traffic. When we operate the website, we must also learn how to promote ourselves and get the maximum return with the minimum cost.
The personal space of the author Yuan Zhunzi. This article only represents the author's views and has nothing to do with the position of Webmaster.com.