In 2009, a "stealing food" game became popular all over the country. It instantly became an Internet sensation and swept the lives of netizens. Millions of urban white-collar workers became the main force in the "stealing food" team, enjoying "stealing" and "defending" every day. It can be said that in 2009, if you had never logged into Kaixin.com or stolen food, you were an out-and-out "Ultraman" in the online society. All this is also a true portrayal of the popularity of SNS websites at that time.
However, just as it appeared and became popular very suddenly, it seemed that overnight, blogging and stealing food became the fashion of the last century, and everyone's interest shifted to Weibo, a super new media.
"Weibo" is also a microblog. To put it simply, users type one or two sentences (within 140 words) on the Weibo website to tell your friends what you are doing or how you feel. This is a new type of communication that is different from communication methods such as email and online chat. People who see your Weibo don't have to reply, they just have to take a look. If you are interested, you can simply reply with your original words. Compared with Weibo, existing blogs seem to be too "standard". Each blog post must have a theme and body content. For busy modern people, writing a blog every day is really embarrassing. Weibo does not have these troubles, it is simple, casual and even casual. It has been sought after by more and more bloggers and has become the most fashionable lifestyle for young people on the Internet.
"The subway in the morning was so crowded." "What are we going to eat tonight..." These are the most common contents on Weibo, which are so ordinary that they are talking to themselves or even nagging. In the Internet age, I believe that the main way of communication between many people and friends is through the Internet. It is very convenient to say hello on QQ or MSN every day when I go to work. It is very convenient to chat or send an email when I am bored. But both chats and emails have a certain theme and purpose. Once you send it, the other party usually has to reply. Weibo is different. It is more casual. You can type a sentence at any time to express your current feelings and thoughts without waiting for other people's replies. Even if people who read it don’t reply, they can learn about your current situation through your Weibo. For friends who don't meet often, you can learn about each other's current life through Weibo. When you meet, you won't feel unfamiliar because you haven't communicated for a long time.
As for the once extremely popular SNS website, it has been hit hard. A Weibo report launched by Beijing Diyuanxin (formerly "Wanrui Data") shows that 80% of Weibo users are SNS users, of which 51 % of Weibo users admitted to reducing their use of SNS, and under the impact of Weibo, 360 Circle announced the closure of operations, and then Ant Network also announced that it had to stop domain name resolution due to a shortage of funds. Not only that, Yiyi.com Small and medium-sized SNS websites such as , Yiyou, Yiju.com, and even the three giants Kaixin.com, Renren.com and 51.com have reported user weakness problems to varying degrees. It can be seen that for these companies, the emergence of Weibo is no less than a scourge.
So, in the post-SNS era, what obvious changes has Weibo brought to our lives?
Gathering the power of sound
Weibo is a platform where users can spread information and follow the progress of events, and people who do not know each other gather together because of common hobbies, making a weak voice become stronger and become a loud noise, which is consistent with "concentrate first and then spread" Differently, Weibo tends to "spread first and then concentrate". Due to this spontaneity, people are more willing to accept it, thus forming an irresistible force.
Everyone is the protagonist
On August 28, Li Qiyuan, the editor-in-chief of a website known as the "genius boy born in the 1980s", posted on Weibo to propose to his girlfriend Quan Jing. Quan Jing’s request is that the proposal’s Weibo must be forwarded 10,000 times. With the strong support of netizens, Li Qiyuan's proposal finally succeeded.
This also tells us that Weibo is not just a place for celebrities. Many ordinary people also fully express their thoughts and show off their talents through this platform, thus gaining recognition and popularity from netizens. All ordinary trivialities and trivial happiness can gain attention through forwarding. Weibo has created a stage of the times, on which everyone is the protagonist.
Transform into a news scene
The real-time progress of the fire on November 15 can be seen on Weibo at any time. At this time, Weibo has transformed into the first news scene, obtaining first-hand information at the closest distance and in the shortest time. In fact, in the process of spreading news on Weibo, everyone has become a communicator and commentator. The countless retweets and comments are the best proof. For example, there are big events on Weibo: Kai-fu Lee's resignation statement, Caijing editor-in-chief Hu Shuli's resignation, the business war between Qihoo 360 and Kingsoft, Weibo has become the most convenient and fastest information platform.