Baidu has recently made a big move. Let's call it a major adjustment of Baidu's algorithm (because I am basically an idiot for these profound technologies, so please forgive me if I don't). I believe everyone is also familiar with this big move. I feel it deeply. This big update gave me the deepest feeling: some are happy and some are sad. Webmasters who get good rankings will naturally happily tell the news, while webmasters whose rankings have dropped sharply may have no choice but to drink and eat in despair.
"Thirty years in Hedong, thirty years in Hexi" may be biased to describe this stage of our webmasters. After all, the time difference is too big, but maybe we can describe it similarly: "Before Baidu updated, Baidu was number one. Updated one hundred and one”. Many websites are completely different before and after the update. As far as I know, many websites that were originally in the top ten pages have actually moved to the home page, or even ranked first, while some websites that were originally on the home page have been expelled to outside the 100th place. From here you can imagine that some are happy and some are sad. When chatting with some webmasters, they also said that their websites have great fluctuations, but most of them still have mixed feelings. After all, many webmasters have more than one website. of.
Faced with such a puzzling phenomenon, I was at a loss at first, but later on, this big update brought me more thoughts. I tried to find some clues from this update, and then find a bright direction for my future SEO work. In the process of thinking, I asked myself three questions:
1. What is the purpose of Baidu’s major adjustment?
Why Baidu wants to adjust, we really have no way of guessing this issue. Perhaps it was because some talented people’s cheating methods angered it. Wasn’t there a “L-Carnitine” group that was a mess some time ago? Maybe Baidu is testing some new algorithms of its own, who knows? ! Maybe Baidu has a seizure, haha, this possibility should be slim! But in general, Baidu's major adjustment is definitely to ensure that the Internet has a good environment and is not flooded with spam information. Baidu hopes that users who use it can find the answers they want as quickly and best as possible. It does not want some opportunistic "black hats" to play with users and also play with it.
Isn’t this just what our hard-working webmaster wants? We are all doing SEO down-to-earth and don’t play with fake things. We may be disappointed in this adjustment, but this is only temporary. If we persist for a while, Baidu will definitely give us a good answer. Therefore, we webmasters should not worry too much about how much harm Baidu will bring to our webmasters, but adhere to the principle of doing what should be done and not doing what should not be done.
2. What should our webmasters do after Baidu’s major adjustment?
I also talked about the basic tasks of our webmasters that we still need to keep doing and do better than before. Of course, these are all clichés. Let me briefly talk about what you need to pay special attention to.
a. The content is updated with high quality. Content is king, which means that if the content is of high quality, Baidu will think you are good. If it thinks you are good, it will naturally like you. Adjusting you will also adjust you in a good direction. Update your website regularly and quantitatively every day. It’s okay if the article is pseudo-original, but you must pay special attention to high quality. When it is pseudo-original, make more additions, deletions, and modifications. The amount of content updates does not matter. If it is a small site, one article per day will be enough. If it is a large site, it is recommended to add more.
b. The construction of external links requires "three highs". The "three highs" refer to high output, high relevance, and high breadth. With these "three highs" in the external links of the website, it will be difficult for Baidu to adjust you in a bad direction. This is the basic work of external link construction, and it is also the three tasks that must be done in external link construction. Don’t underestimate these “three highs”, it’s really not that easy to achieve. Everyone should know the construction methods, they are all ordinary methods, so I won’t go into details here.
c. The internal link layout must be reasonable. When updating articles every day, pay attention to a reasonable layout when making anchor text links, one at the beginning, middle and end, or one at the beginning and end. This should be based on the length of the article and your own habits. Don’t just use one keyword in the anchor text. It’s okay to use several more.
3. What can webmasters learn from Baidu’s major adjustment?
When seeing this question, some people may wonder, how can we learn anything from Baidu's major adjustment? This only shows that you are not keen enough. Every event is worth studying. If you study it thoroughly, you can learn something. We can learn a lot from this adjustment of Baidu. Let me introduce to you some of the things I learned.
a. Baidu’s major adjustment is to adjust the general direction and will not change the small direction. As webmasters, we must do things in a down-to-earth manner, and not take evil paths or try to challenge authority. We will not work hard but get nothing, and we will not be punished for no reason. There is no love for no reason, and there is no hate for no reason. Baidu does not hate you. If you respect it, it will respect you.
b. We may have failed this time, but we will succeed next time. We exposed too many shortcomings during Baidu’s major adjustment: there were too few external links and many were unstable and were removed; the quality of the content was not high and there were few included and many deleted; the previous work was not solid enough. These have provided us with directions and specific methods for improvement in future work, telling ourselves that we must do a better job and become stronger in the future.
c. Baidu’s big update is also an opportunity. We must seize it and not just be immersed in disappointment and excitement. Why is this an opportunity? Baidu’s update has given the green light to many new sites, and the collection speed is quite fast. I don’t know if this will happen again in the future, but everyone must seize this time. Also, you can also share your views on this update and promote your own website like I am doing now.
d. Baidu’s big update also exercised my mental endurance. Although we cannot be as transcendent as "not to be happy with things, not to be sad with ourselves", at least we must not be dazzled by these and do some irrational things. If the ranking plummets, you will give up and continue to optimize. If the ranking rises, you will be complacent and not want to make progress.
Okay, that’s all my thoughts on Baidu’s big update. I hope that webmasters who are still lamenting the joys and sorrows of some people will wake up as soon as possible and do a good job in optimizing their websites in a timely manner.
This article is published by Xu Ziyu, the online editor of Beijing Dongyuan Traditional Chinese Medicine Hospital ( http://www.jizhubing.net ). Free reprinting is welcome. Please be merciful when reprinting and retain the original author information. Thank you for your cooperation!
Thank you Xu Ziyu for your contribution