Website optimization is nothing more than three categories: content, external links, and internal links. Original content, high-quality external links, and reasonable internal links are the three major elements to improve the weight of the website. Content and external links are not the main content today, so here I won’t elaborate any more. Today I will talk to you about internal link optimization. Internal links refer to URL links within the site pointed to by keywords in the website content page. The initial purpose of this link is to achieve jumps to related content. With the improvement of search engine functions, internal links are considered to improve user experience and improve spiders. It is an effective tool for grabbing websites, so when doing SEO, internal links are considered to be a content that cannot be ignored.
Internal link pointing has always been a topic of concern to many SEO novices. Is it better to point to the homepage? Or to point to internal pages. Many novices are not sure. Therefore, some people say that pointing to the homepage can increase the weight of the homepage and thus increase traffic, while others say that it cannot all be done. Point to the homepage, otherwise the weight will be reduced. What is right? The answer given by Lao Li is: Both of these statements are correct. What is the solution? See the analysis below.
Website structure: The website is for users to see, not for search engines to see. This is the first step to correct your mentality. Therefore, Baidu explains in "Website Building Guide: What kind of websites Baidu believes are more valuable for crawling and inclusion" When the article explains that a website has a good browsing experience, the first thing mentioned is: the website has a clear hierarchical structure, and the function of the website’s internal links is to flatten the website structure as much as possible.
Lao Li can't draw pictures, and he struggled for a long time without drawing a good picture, so you can imagine the website structure as a cone. The tip of the cone is the homepage, the waist is the columns, and the bottom is the content page. Baidu is a If you want Baidu to surround you with a cone, you must first go deep into the big net. Either you can use the tip of the cone to stab Baidu's big net and get deeper into it, or you can make the website more flat and increase the number of Baidu nets. Contact with the website, so flattening means changing the cone shape into a flat shape, allowing all corners of the website to fully contact Baidu to achieve the effect of inclusion.
Usually, most of what we operate is a cone-shaped network. Through a large amount of homepage content and frequent homepage updates, search engines are attracted to include the content of the internal pages, and pointing all internal links to the homepage is equivalent to using a whetstone to constantly remove the content. Polish the tip of the cone to increase its sharpness, but Baidu is also constantly making progress, so the problem of spears and shields arises. You are constantly increasing the sharpness of the tip of the cone, and Baidu is also constantly increasing its thickness. The result is: even if Even if you grind the tip of the cone to the size of a needle, you won't be able to let the huge body at the bottom of the cone enter Baidu content, so you won't be able to get more inclusions on Baidu, and there's no way to increase the weight.
Website relevance: Website relevance refers to the correlation and similarity between website content, such as the two keywords of Yizhong.com’s experience sharing and life encyclopedia, which include content such as travel guides, parenting experiences, etc., through artificial word optimization The combination of words and phrases associates small keywords with main keywords. This is relevance. It cannot be that the content page here is a keyword of a life encyclopedia, and other unrelated keywords appear on the page.
Everyone knows that blurring the background can highlight the subject when taking photos, and the same is true for website operations. For example, Yizhong.com uses the keyword experience sharing. All anchor texts related to experience sharing point to the homepage. Through the homepage keywords and content pages, According to the anchor text, Baidu will know that this website is for experience sharing keywords, then Baidu will record it and then give a certain score. This score is constantly changing. If I don’t do other keywords , then through the accumulation of a large number of articles and experience sharing, you can quickly become the first on Baidu.
However, if the relevance is not good, then from Baidu's point of view, the website will appear disorganized. For example, the daily service column of Yizhong.com contains various daily service strategies and guides shared by netizens. If I am in this column and this If entertainment topics and various tempting content are added to the content page of the column, Baidu will not be able to tell what the column is about, and will even treat it as a garbage dump. You can imagine the result.
I would like to give you a suggestion: the website theme must be well positioned. Your website theme is actually recorded on Baidu and has a score. Maintain a stable update frequency. It is not difficult to rank first on Baidu for keywords.
Point all keywords to the homepage. Think about how many keywords you will have as the number of articles increases. In the end, Baidu will think that you are piling keywords on the homepage. Not only will it not increase your weight, it will not update. It is very possible to reduce the authority of K station.
Therefore, it is absolutely impossible for all keywords to point to the homepage. For internal links that point to the homepage, it is recommended to use the main keywords of the website, while other keywords point to relevant columns. For example, Yizhong.com has a large number of Questions about pension insurance basically point to the pension insurance column for daily services. The result is that all content containing the pension insurance keyword points to the column, and no matter which page Baidu catches that contains pension insurance, it will eventually point to Pension insurance column.
Having said so much above, some people may still be confused about the mutually reinforcing relationship between website structure, relevance, and internal links. Lao Li gives an example here:
The website structure is equivalent to the layout of a city. A reasonable layout can increase the convenience of the city and reduce waterlogging. The correlation is the regional division of the city. Commercial areas, industrial areas, and agricultural areas are governed by zones. It is possible to put commercial areas and industrial areas together, and the internal links are equivalent to urban roads, allowing everyone to get from one place to another smoothly, even if it is not direct, you can get there by taking a reverse train; if the city layout (website structure) ) is unreasonable, the regional divisions (relevance) are confusing, and the roads (internal links) lack convenience, the consequence is that the city is uninhabitable, no one comes to live, and it can only become a dead city.
Conclusion: Baidu has a scoring system for every detail of each website. This scoring system is composed of many factors, including website structure, relevance and internal links. Although cone-shaped websites are easier to promote in the early stage, they are difficult to promote in the later stage. Promotion, so when the website structure cannot be changed and the relevance cannot be improved, only by flattening the website as much as possible through internal links and increasing the contact between Baidu and the website can the website inclusion and keyword weight be improved.
Come here first. This article was originally written by Lao Li of Ezhong.com ( www.ez369.cn ). Please indicate the link when reprinting. Thank you for reading.
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