At present, SEO has become the most spoken word that most webmasters face every day. Today someone asks you if you understand SEO? Tomorrow someone will ask you how to SEO your website? In general, SEO has created an industry, and there are many specialized websites on the Internet. Friends who are interested can search for SEO companies. Everyone is working hard to study SEO and learn SEO. Little do they know that plans often fail to keep up with changes, because the growth cycle of a website is really too long.
It takes about a week, or at least half a month, for a new website to be indexed by search engines from the initial stage of establishment. If the website wants to have better rankings, it will take at least more than a month. Therefore, even if we think of SEO by then, the website has already taken shape and it is already too late to make changes, and the previous hard work will be in vain. Therefore, in the early stages of building a website, we must do a good job in website SEO, that is, website optimization. Especially for novices, they should learn first and then build a website.
Important: After a website is indexed by a search engine, it is absolutely prohibited to modify the title, keywords, description, or modify the website template on a large scale. This is for new sites, otherwise you will regret it to death (this is my advice to novices). Old sites with high weight can be modified appropriately. The "title, keywords, and description" are designed well in the early stage, and there is no need to change them in the future. This way, you will not be afraid of being demoted, let alone not ranking.
Let’s go step by step:
1. Selection of domain name,
Nowadays, .COM and .NET domain names are popular. Due to national policies, individuals cannot build websites with .CN domain names. So we'd better choose domain names ending with .com and .net. Of course, search engines pay more attention to the original content of your website, followed by your domain name itself. It’s just that a good domain name is easier for search engines to identify!
2. Website profit model
What is the purpose of building a website? Newbies may say that it is for learning, or it may be more fun. Then I advise you not to play, but to study hard.
It doesn’t matter if you don’t know how to make web pages. Then you must know how to use and modify other people’s websites. Although you are not a professional designer, you must be a master of imitation.
People who don’t know how to make web pages cannot become personal webmasters, people who don’t know how to modify websites cannot be called webmasters, and people who don’t know how to make money from websites cannot become good webmasters.
Therefore, we must think about how to make money on the website in the early stage of building the website. For example, if you wait for the traffic of the website to increase and rely on advertising to make money, then you must reserve the advertising position of the website in the early stage of building the website.
2. Selection of website source code program,
Mainly static source code, because search engines include static web pages faster. In order to facilitate updates, we must choose a source code program with a background that can generate static web pages as the first choice. The interface and overall framework of the website should be pleasing to the eye and intuitive. The main things of interest must be shown to customers, so as to bring repeat customers. If your website is flashy and full of advertisements, others will definitely not want to come back after seeing it once.
3. Selection of virtual hosting space
The choice of space is also very important. If you can choose a virtual host at the beginning, you can rent a server later, because you also have to consider investment and return. So when it comes to choosing a virtual host, you should also choose a cost-effective one, such as a space size of 200M, ISS concurrency of 200, support for multiple domain name binding, and exclusive 10M bandwidth. If your space selection is not good, you will have a lot of troubles, such as often being unable to open, inaccessible, slow speed, etc. In unstable space, Baidu will only include and update your homepage, which is no different from K station. Access is slow and you will lose a lot of users. Also, if you can’t update the website even if you update it, then what’s the point of having such a website?
4. Rewriting of website title, keywords and description
I have said before that "after a website is indexed by a search engine, it is absolutely forbidden to modify the title, keywords, description, and large-scale modification of the website template." Then these contents are particularly important.
Let me give an example to illustrate, such as the title of my new website:
<ti tle>Jieyitong_Jieyitong official website_Jieyitong automatic recharge software_jieyitong</ti tle> ---It is better to keep it within 32 characters, any more will not be displayed.
Keywords: <meta name="keyWords" content="Jieyitong|Jieyitong official website|Jieyitong automatic recharge software|jieyitong"> ----3 to 4 keywords are the main ones, if there are more, they will accumulate. .
Description: <meta name="description" content="Jieyitong.com is the official authorized agent and after-sales customer service center of Taobao certified automatic recharge system. It provides Jieyitong agent authorization and recharge, video tutorial learning, forum website promotion, Jieyitong.com Yitong software and data package downloads, etc. "> -----Maximum 70 characters, more will not be displayed.
Before writing the title and keywords, we need to check the mainstream keywords in the search engine, that is, to see what everyone is searching for, such as Jieyitong, you may search, Jieyitong website, Jieyitong official, jieyitong, etc. But the title is limited to 32 words, so other keywords can only rely on description. The description is preferably a complete sentence, but it must include all range keywords, such as searching for "Jieyitong Video", and mine The description contains "video tutorial learning", so if you search for the keyword "Jietong Video", you can search for my website, but the ranking may not be high. You can find some tools to assist, such as Baidu Index and Google's Adwords keyword tool.
5. Website updates
After the website is completed, we must insist on updating it every day, and the content should be mainly original. One good original article = ten or even a hundred copied articles, so it is best to insist on being mainly original. If there is no originality, it can be pseudo-original. That is, after we see an article, we read it carefully, delete the necessary or unnecessary content in the article, and retain the essence. Someone once said that you only need to deal with the first 100 words of the article. I think it is inappropriate now, because both Baidu and Google have changed their algorithms and can more accurately compare the source of an article. So we’d better change 70% of an article. This will test your ability to revise articles and improve your writing skills, so why not do it!
I am writing this today. I only entered the website industry in March last year. I built a navigation website in the early stage. I was considered a novice at that time. I briefly learned web page production in school and then started building websites. I didn’t know anything about websites. As for SEO, I gradually understood and deepened it. The previous navigation station no longer exists, but it gave me a good learning sample. If you have nothing to do, you can also try to build a website to practice.
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