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The exchange of friendly links is rated as one of the important ways to quickly improve the keyword ranking of a new website, but like anything else, it is not possible to increase the ranking simply by exchanging friendly links. It is important to determine the evaluation standards of website quality and other aspects in order to meet the conditions for exchanging friendly links. In order to effectively and quickly improve website keyword rankings, traffic, website weight and other necessary factors for the website, we hereby compile and publish the evaluation criteria for friendly link exchange:
The first point: website inclusion
The first criterion is whether the exchanged website is indexed by search engines. This is a prerequisite (of course when you need to exchange links, your own website must also be indexed by search engines, otherwise the evaluation criteria will be invalidated). Now there are many websites. There are long tools that can check the number of websites included in major search engines at the same time. One thing to say is that when the exchanged website is only one page and is the homepage, it is best not to exchange. It is a new website and has little effect, so Not recommended!
Second point: Baidu snapshot and Google PR
Let’s talk about Baidu snapshots first. Baidu’s evaluation of website snapshot time is closely related to website quality, website update range, website update time, and website update quantity. Although Baidu snapshots are faster, they cannot be said to be an effective keyword for improving the website. Ranking evaluation criteria, but the faster the snapshot update cycle, it will have great benefits for the number of Baidu pages included in the new site and the exchange of friendly links. Google's PR has been noticed by more and more people when Google China announced its withdrawal from the country. Most of the domestic search engine traffic still comes from Baidu. In view of the fact that Google's PR value has been true and false this year, False, False and True announced that they will not be updated, and are increasingly being despised by more and more people. If you mainly focus on Baidu rankings and traffic, it is best not to look at Google PR values, but there is a certain Google PR value for Baidu that you can look at. Now PR websites are all websites established in February and March this year. At least if you are targeting Baidu, you can see the history of this website.
Point Three: Website Relevance
Some SEOers have already experimented. Exchanging websites of the same type or with relevant websites has a higher weight transfer effect than websites of different types. Therefore, website relevance can be used as one of the important exchange evaluation criteria, but it cannot be forced. , after all, commercial websites of the same type and content in China are all competitors. I think you and I both know some of these things, so there is no need to force this. Tip: Do not exchange links for some unhealthy websites, sideline websites and other illegal websites.
Point 4: Quality of website export links and friendly links
The export link of the website is used to transfer the weight of the home page of the website to bring effective traffic to the other website and improve the keyword ranking of the exchanged anchor text. Therefore, we need to pay attention to the quality and quantity of the export link of the exchange website, as well as the number of friendly links of the exchange website. It is best not to exceed 30. An increase in the number will lead to uneven quality and loss of weight. Page links that exceed the range will be assigned very little weight. Baidu has now begun to adjust the key to excessive friendly link websites. word ranking. The quality of the friendly links of the exchange website is also closely related to our links. It is not uncommon in the webmaster world that the quality of the friendly links of the website is not high, which leads to the loss of the website's authority.
Point 5: The location of website friendly links
The key point is that the page with the highest weight of a website is the homepage. The most common website friend links we see appear on the homepage, so when exchanging links, you must exchange links to the homepage, and links to internal pages are optional. Recently, some large websites have used some second-level domain names and even internal pages to exchange homepage links with some websites. Although the other websites are large websites with high PR and high snapshots, they have added the results we want to our website. The specific reasons are temporarily I won’t say it anymore, I hope novice webmasters will keep it in mind.
Point six: YAHOO external links
You may ask Yahoo search engine why we don’t need to pay attention to its number of external links. What I can remind you here is that Yahoo is one of the earliest search engines, and its backlink evaluation standards must be based on the observation of other search engines. It has this indispensable role. If a site has many Yahoo links, then this site is either very good now or will become very good soon.
Point 7: Others
Let’s sort out some of the subdivisions here. The website art and website template of the exchange website are also an evaluation criterion. If a website still uses some good programs or very old interfaces and some websites that are not updated, although they may be able to achieve friendship Link evaluation standards, but these websites obviously have no long-term development plans, so it is not conducive to the benchmark of long-term friendly link exchange. A long-term effective and fixed friendly link can also bring more weight guidance year-on-year.
The website has been demoted, the inclusion is unstable, the updates are unstable, and the website space is unstable. These should be carefully observed.
The history of the domain name is also a criterion for evaluation. Now Baidu and even Google have been verified to be better than the new domain name compared to the website weight assigned to the new domain name and the website sandbox period.
Of course, the higher the Alexa ranking, the better. The higher it is, it means that the website traffic is increasing steadily, which is also a small standard.
So far, we have compiled seven-point friendly link exchange standards. The standards are not in order. Each one must be checked. In fact, the process of evaluating the link exchange standards is also an analysis of the website. It is an important process for learning the website. A complete and effective analysis process will give you The station brings a very good boosting effect.
A collection of common link exchange issues:
Is the higher the PR of the other party’s website, the better?
The PR value of a website is only for the Google search engine, it is just Google's evaluation standard. If you are talking about Baidu, you can bet on this PR value. In view of the increasing number of people buying links to buy PR value, this Don't take it so seriously.
The more friendly links I exchange, the higher the weight of my keyword ranking website?
Websites that exchange a large number of friendly links will be considered link factories by Baidu and Google, and the website weight will be relatively lowered and the website will be put into the sandbox. The number of friendly links on the website is more, the better, but there are too many friendly links on one website. If so, there will be many ups and downs in the development of a normal website.
The above is a detailed evaluation method of the standards for exchanging friendly links between websites. You can also add some content that may be ignored. This article is compiled and published by lazy. Please indicate the source when reprinting. Thank you for your cooperation.
Source: http://www.stqkj.com
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