Recently, in the process of optimizing some websites, I really realized the difference between optimizing the homepage and inner pages of the website. Generally speaking, the keywords on the homepage of the website are target keywords and main keywords, while the keywords on the content page are mostly long-tail keywords. Through long-term testing by many people, we believe that optimizing external links on the homepage of a website plays a big role, while the ranking of internal pages has a lot to do with internal links. The simple way to memorize is "first outside and inside".
Specifically, most of the target keywords on the homepage are keywords with large search volume and high Baidu index. Such keywords are not easy to optimize and require strong external link support. This is why many single-page websites can also achieve good rankings. For now, even the most junior SEOer understands how to optimize the homepage of a website. He may not understand the principles or the structure of the website very well, so he just works hard to add external links, and after a period of time, the ranking will rise. . Therefore, relatively speaking, the technical content of keyword optimization on the homepage is low.
The keywords on the inner pages are different. We found that although the target keyword traffic on the homepage is large, its number is limited, and it is impossible to have too many target keywords. The traffic of a website depends more on a steady stream of long-tail keywords. This is why most experts need systematic SEO thinking. It is very simple to optimize a single keyword, but it is not so easy to optimize the long-tail keywords of the entire site of a large website. How to establish an effective model system to operate these long-tail keywords is particularly important.
Some SEOers also operate the long tail by optimizing target keywords. In fact, this has two disadvantages. First, it consumes more time. If a large number of internal pages have to be linked to external links, it will be a terrible thing in terms of time and energy costs. Basically no individual webmaster or team can afford it. Such a huge project. Another disadvantage is that when the comprehensive weight of the website does not reach a certain level, simply making external links to internal pages will have very poor results, and you may even not feel the effect.
The SEO theoretical system established by this result is that for the home page, ranking can be achieved simply by relying on external links. For internal pages, it also depends on the comprehensive weight of the website. Only when the comprehensive weight is good, the internal pages may have a good ranking, and this ranking depends on a large number of internal links to improve. I wonder if you can understand this explanation?
For example, Gao Liangjiu applies this theory to the currently popular sprocket strategy, which can be explained in this way. Should we use Hexun, Sina, Tianya and other blogs to link together in sequence, or should we link several Hexun blogs together? The answer is definitely to choose the latter. Why? This is because for Hexun Blog, its main site and comprehensive weight are already good. After that, the ranking factor for internal pages lies more in internal links. Establish several Hexun blogs, and the links between them are internal links (although they are different second-level domain names, they are all based on Hexun, please understand them carefully). The effect of doing so is better than that of several different websites. Blogs link to each other. It’s not that blogging sprockets on different websites are ineffective, but it’s not as effective as the strategy described above. Of course, in order to make the effect more prominent, when choosing the pyramid model, you should also make appropriate links between different websites to avoid suspicion of cheating.
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