Many webmasters often encounter a very troublesome problem, that is, their website has been demoted by search engines, K-site, or is in the observation period of search engines. Common situations include: the homepage of the website is not included, the website is not included, and the ranking of the website drops. The above situations are all phenomena of website authority reduction. Website authority reduction is an important factor that troubles the majority of webmasters. Next, as the founder of SEO Jinghouyi Post, I will analyze how to deal with the situation of website authority being reduced.
At that time, we also started from novices learning SEO and forming an SEO team. With the mentality of newcomers, newcomers would have many doubts. For example, if a website is suspected of being downgraded, what symptoms and emergencies can appear? Can website downgrade be predicted? Can it be judged that the website ranking has dropped? What should I do when my ranking drops? A series of questions.
In fact, there are signs of a website being downgraded in the early stage. One of them is that the snapshots of the website will stagnate. In the past, the snapshots of the website might be updated every day, but now it might be updated every other day, and then every two days or three. It is updated once a day, once every four days, once a week, and once a month. If this continues, the website will continue to lose authority. The inclusion has also decreased, and the ranking of the website has disappeared. It used to be No. 1 on Baidu and No. 1 on Google. After the ranking was reduced, there is no trace of the website even in the first ten pages.
So what are the factors that cause the website to be downgraded? How can we solve it better?
First, the downgrade of the website is related to the abnormal operation of the server.
A good website server runs very stably, but when there is a problem with the server and a search engine update is encountered, is a 200 status code returned in the background IIS log? If it is a 200 status code, it is only a temporary phenomenon. Calm down and wait for the search engine to release it when it is updated. If it is abnormal, we need to optimize the website until the status code of the website is correct.
Second, incorrect writing rules of the website’s robots agreement resulted in the website being demoted.
Nowadays, most websites can comply with the robots agreement, but it is not ruled out that some websites have improper settings for robots writing, causing search engines to enter the background when they go deep into the website content pages and find robots violations or settings that do not allow search engines to update.
Third, the website title and keyWords are excessively modified.
Webmasters often say that their website has been downgraded. If I ask in detail why, I will modify the TITLE twice every two days, and then even change the keywords. The effect of the change is obviously to let the search engines Give me more keywords with good rankings, but as a result, the website ranking has dropped and the ranking cannot be found. This is a typical act that outweighs the gain and loss.
Fourth, black hat cheating behavior uses clickers to introduce a large number of IPs in a short period of time.
Until now, there may still be many webmasters who are keen on using black hat methods to improve the ranking of their websites. What is usually seen is the use of clickers to increase the traffic of the website. The more opportunities for display, the higher the ranking. In this way, they feel that the optimization method is very good and the ranking is very stable.
Fifth, there are system vulnerabilities in the website, and threats such as hijacking and malware causing the website to lose authority.
The website may be attacked by hackers, and then the website may be hijacked or mounted. The ranking of the website may be affected, resulting in the overall devaluation of the website.
So how can we better solve the above situation? First of all, the website must be maintained by professional technical personnel, and the operation of the website's server must be monitored; secondly, the threat of the website being attacked by hackers must be prevented and port vulnerabilities of the website must be filled; and then, professional knowledge of website optimization must be systematically mastered. ; Finally, humbly ask well-known IT industry elites for advice. Only through constant communication will we make progress and improve our own strength.
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