I think many webmasters have worked in forums, because forum-type websites have ready-made CMS systems available, and there are many cases that can be used for reference in terms of website models. As a forum website in the Web 2.0 model, the interaction between its registered members and the website, between registered members, and between registered members and visitors is the lifeline of this type of website. If there is only one webmaster who entertains himself in the forum, Then the meaning of being a forum will be lost. Today I want to discuss with you how to improve the interactivity of forum-type websites.
First, the management of the website moderator team.
When building a website, fighting alone is not a long-term solution. Recruiting a group of talents is crucial. Considering the cost of most webmasters, we can divide moderators into three levels for management, namely, intern moderators, trial moderators, and formal moderators.
For the intern moderator, he is only required to log in to the forum three days a week, post as many posts as possible, and reply to some posts. This stage mainly examines quantity and does not have high requirements for content quality. There can be more intern moderators, mainly to be active and popular. Generally, intern moderators do not receive a salary. The website can provide some resources, prizes, etc. to the intern moderators as encouragement. For trial moderators, it is required to visit the forum every day as much as possible. Publish some newsy and topical content; reply to members’ posts and participate in topic discussions. You can give the trial moderator some salary, but not too high, 100 or 200 yuan per month is enough. From the trial moderators, select some people as official moderators, responsible for the overall content construction and topic promotion of the website. Formal moderators should be regarded as formal employees of the website, allowing them to actively participate in online and offline activities and benefit from the development of the website.
Second, the management of website resources.
Users are the most important resource for forum websites, and it is important to have a good member relationship management module. Webmasters need to improve and classify the information of important users, active users, and opinion leaders, and establish a complete member database and expert database. At the same time, we will gradually do some user life cycle management to improve the stickiness of the target user group (usually the age group of 20 to 35 years old). In addition, there are some commonly used methods that webmasters can also consider using, such as establishing QQ groups for website types, regularly publishing member e-journals on the website, and regularly holding offline membership activities.
Third, clarify why we need to improve interactivity.
Improving the interactivity of the forum is the dream of all webmasters, but it cannot be improved for the sake of increasing interactivity. It needs to be combined with the website's products or the entire profit model to be more effective. For example, for a document resource download column, the need to improve interactivity is not strong. The webmaster only needs to provide accurate and reliable documents for members to download. However, there is a strong need to improve the interactivity of the online Q&A column. There should be a dedicated person in charge every day to handle the questions raised in a timely manner. At the same time, the requirement of interactivity should also be combined with the website’s profit model. For example, a dating website has far higher requirements for interactivity than an exam-related website. Therefore, webmasters should also consider whether improving interactivity is really necessary. If unnecessary, some functions (such as viewing pictures and attachments after replying, posting after N replies, verifying email address before posting, etc.) will harm the user experience and waste users' time, and should be removed.
Fourth, some common methods are discussed.
1) The points system is a very effective means to increase user stickiness and encourage user interaction. It is an important mechanism for the website to guide users to participate in interaction. However, the webmaster must have integrity, be valuable in redeeming points, and carefully calculate the costs.
2) The task mechanism is also an important mechanism for the website to encourage users to participate in interactive activities. These tasks can generally be set up to be interactive (such as providing help, participating in Q&A, participating in activities, etc.). The website provides various resources such as rewards, prizes, coupons, etc. to guide and entice users to complete the tasks.
3) Mandatory mechanism. When the above two methods do not work, consider some mandatory mechanisms, such as the number of posts required to enter the hot column, the points certification conditions for the column, etc. However, these mechanisms may harm the user experience and should be used with caution.
4) The interactive mechanism of the system. This is mainly technical means, such as sending electronic journals regularly, sending reminder emails to logged-in users over a month, SMS notifications of important events, etc.
Today, I brainstormed with several friends from the Chongqing webmaster circle. The things I discussed are very practical for many junior and intermediate webmasters and are worthy of serious consideration by everyone. We all like a forum that is full of color, fragrance and taste. Come on, webmasters! This article is written to Zhu Jinlong, Medical Examination Park. Please indicate the source for reprinting. Chongqing Internet Marketing Network www.cqadv.cn , author: Li Chi.
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