Today I gave an article [Ideas and Suggestions for Forum Operations - Letter to the Xinjiekou Webmaster]. After that, I went to the Internet to search for articles about daily forum management skills, but there were very few articles. Moderators actually play a vital role in the forum. If the forum were a country, the forum's webmaster would be the emperor, and the moderators would be the ministers. They are in charge of handling various affairs of the entire country. An excellent moderator can greatly promote the interactivity of the forum, and an friendly moderator can increase the stickiness of the forum. A strict moderator can maintain the purity of the forum. Now let me explain in detail some of the moderator’s skills in daily management of the forum.
The current forum moderator setting is basically to set up moderators according to sections. Each section may have one or two moderators to maintain the order of the section. The moderators may be set up by forum staff and some enthusiastic netizens. , It’s okay for the staff, but for ordinary netizens, there will be certain difficulties in management, because they don’t get paid, and you can’t ask them for online time, review whether the posts are timely, and whether the pinned posts meet the standards of the forum. Some forums may be established by individuals without even having their own teams, which makes it more difficult for webmasters. Therefore, the first problem the forum faces is the setting of Bamboo. Before choosing a moderator, you must first consider the overall structure of the forum. Both the regulations and the authority of the boss should be clear. Then through a long period of communication, some of the more active writers in the forum were selected and upgraded to mosaics. Since there is no remuneration, more support must be provided from other benefits, so that he can integrate into the forum. First of all, the moderators mainly love the content of the forum. The moderators of the food forum mainly love to eat. The moderators of the technology forum mainly have You must have certain professional skills, and being a moderator of a travel forum means having fun. What needs to be noted is that he can reflect his own value and have spiritual satisfaction here. Since the focus of this article is not on moderator settings, I won’t spend more space on it.
One of the most important tasks of a moderator is to increase the number of posts and replies in the forum. A stupid moderator will find a lot of information related to the section and put more energy into posting, but few people will communicate with each other after the post is posted, while a smart moderator will encourage more people to become writers. Let more people participate in the posting team, and he will focus more on discovering excellent posts and guiding reply-oriented work. So I think: a moderator must first have the ability to create topics. So how to improve the interoperability of the forum? First of all, we must be good at using pinning. We must be good at discovering excellent posts. If we find excellent posts, we will reward them with pinning for 3-5 days. Let me explain why: This is a great encouragement to ordinary writers. Seeing that the forum attaches great importance to themselves, they will not only work harder to publish better posts. And he may promote his posts and bring more active users. Why only pin it to the top for 3-5 days? Once the pinned post is down, there will be some gaps. If you want to pin it to the top again, you can only post better posts. This will upgrade an ordinary writer to a senior writer. In fact, adding more content and giving away points are some tricks to motivate writers. It would be better if the forum could provide more physical offers. For example: How many forum points can be redeemed for coupons for a certain restaurant. The interactivity of the forum can be greatly improved through both spiritual and physical encouragement.
Another important task for the moderator is to increase the number of visits to the forum. Even if the forum is very sticky, the same group of people cannot always post posts. They need to attract more new users to participate. So I think: a moderator should have certain website optimization capabilities. All you need is to be highly sensitive to keywords and master the skills of writing titles. The technique used is: improve search engine inclusion and click-through rate by modifying the title of the post. This will attract more new users to the forum. By modifying the title to be more attractive, you can not only bring in more new users, but also increase the PV value of the site. Regarding the writing of titles, you can refer to [Creative Writing Skills: Tianlongba Style], and the principles are common.
Another responsibility of the moderator is to improve the conversion rate of the forum. The conversion rate commonly used in forums refers to the conversion rate of registered users. In fact, there are many conversion rates to judge the operation of a forum. For example, the conversion rate of active users can judge the stickiness of a website. The ratio of the number of forum posts to the number of replies can determine the activity of a forum. It can reflect that the quality of a website or forum depends on data. There are many techniques to improve the conversion rate of registered users, which can be done through permission settings. For example, some pinned posts or pinned sections require registered users to access them. If the registration experience is convenient and the content is attractive enough, he will spend the time. It took a few minutes to register. But this will face a problem. He may leave after reading it and may not come back again in the future. There are two techniques to solve this situation. The first and commonly used one is to set some essence or top posts to be visible for replies. The second item is not used very much. When registering users, they usually fill in their email addresses, so they should regularly create some special pages for mass mailing. Because they are already registered users, they must have needs for relevant information, and send them through mass mailings. Can attract more repeat customers.
The above is a summary of my daily forum management skills. I hope it can be of some help to all moderator friends. I would like to make a statement here: all the articles I publish are typed by hand, and there will inevitably be some typos. If you find anything, please correct it in time. All articles are personal experience summaries. If you have different opinions, please add QQ: 125569697 for discussion.
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