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Regarding how to do Q&A promotion, I originally wrote about analyzing the methods and techniques of Q&A promotion (Part 1) and analyzing the methods and techniques of Q&A promotion (Part 2). However, these two articles are mainly for Baidu Zhizhi, although the methods and techniques can be used in other areas. Q&A platform, but there are still differences after all, especially on the SOSO Q&A platform.
SOSO Question is a question and answer platform owned by Tencent. Tencent is unanimously regarded as the "king of plagiarism" in the industry, and SOSO Question is no exception. Even so, careful friends will find that many of Tencent's products plagiarize other people's ideas, but they are still very popular with everyone. If you study carefully, you will find that in addition to Tencent's powerful QQ user platform, the most important reason is product improvement and expansion, so this is the key factor.
SOSO Question is one of the masterpieces created by Tencent. Apart from Baidu Knows, SOSO Question is the second most popular Q&A platform. So how does it surpass Q&A platforms such as Tianya Q&A and Yahoo Knowledge Hall?
one. User base
Tencent started as a client, and now QQ is the leader. Before the 3Q war, Tencent even let users choose one of the two, which shows that Tencent relied on its strong QQ customer base to restrict 360. The result was that 360 was uninstalled overnight. Around 20%, the loss is quite serious.
Based on the strong QQ users, the SOSO Q&A platform will naturally be loved by QQ users. Therefore, the user base is one of the weights to defeat other QQ platforms.
two. Product features
The characteristics of SOSO are one of the important reasons.
1. Convenience: QQ users can log in to the SOSO inquiry center directly without logging in separately.
2. QQ icon: SOSO has an icon on QQ. If you want to light it up, you have to answer or ask questions. In order to light up their icons, many QQ users usually answer questions and increase question points to light up their icons. All these have promoted the activity of SOSO and increased its popularity and traffic.
three. Level of review
People who do website promotion and SEO all like to link on Q&A platforms because they can kill two birds with one stone. They can not only get external links, attract spiders to crawl into the website, but also bring a lot of traffic. However, now Baidu knows that it is very difficult to put links. Although the review of SOSO has improved, it is relatively easy to make links. This is why most online promotion specialists and SEO personnel have settled in SOSO.
Note: Due to length and content reasons, the tips for cracking SOSO promotion are divided into two parts. The next part will analyze the tips for SOSO promotion in detail.
Author: Long Xiangyu.
This article was first published on Long Xiangyu’s website promotion original blog: http://blog.sina.com.cn/s/blog_6f4187e20100mpsn.html . Please keep the link for reprinting.
Thanks to longxiangyu for his contribution