In today's environment where the quality of external links is generally not high, how to obtain high-quality external links has become the most troublesome thing for the majority of webmasters. Recently, Baidu's large-scale K site is also suspected to be related to a large number of link transactions. So in addition to How many ways are there to obtain high-quality external links? This starts with the importance of external links.
To see whether a website is strong, you must first check the quality and inclusion of internal links of the website. In addition, the inclusion of external links is also a key factor in determining whether the website is powerful. Due to differences between search engines, external links are generally Yahoo will prevail, because Yahoo will include every external link information you publish. Then we can easily obtain the external links of our competitors. Except for those top-level domain names, which cannot be done because those are almost all links of friendship or purchase and sale, other relatively long website addresses are almost all good places for us to send external links. .
In addition, mastering the method of sending external links is also a factor that directly determines the quality of external links. So we not only need to know where to send external links, but also how to send external links, so it is necessary for us to master the basic knowledge of sending external links.
1. External links need diversity
Search engines believe that natural external links are the best way to increase the visibility of a website, and they are also a relatively high-quality form of external links. Therefore, when we send external links, we must also imitate the way users actively help us increase external links. To understand this, we must consider that it is impossible for everyone to use the same keywords or anchor texts to help us increase external links, so when we send external links, we should not use the same anchor text to increase external links to our website. The more diverse our external link forms are, the more in line with the human-centered search engine algorithm.
2. Don’t pile up external links.
This point continues the first idea, because from the perspective of search engines, users who promote you cannot only promote in a few fixed forums. This is also in line with the characteristics of external links that require diversity, so don’t just Post external links in individual forums, expand as much as possible, and post wherever possible. Moreover, I find that a few local forums are also a good way to promote. Not only can external links be posted, but it will also bring unexpected surprises from time to time. In short, it is best to have your website links appear in all possible places. If this effect cannot be achieved, we should make our domain name appear repeatedly in popular forums or collecting communities as much as possible. This will increase the weight of the website, and of course it will attract spiders to crawl your website every day.
3. Try to send external links to websites with high authority
From the perspective of search engines, the external links given to us by high-weight websites are undoubtedly the greatest affirmation of our website and can quickly and effectively increase the visibility of the website. Therefore, it is necessary for us to "waste" our precious time on weighted websites instead of unpopular personal forums.
4. Pay attention to relevance when sending external links
We need to make our anchor text links appear in places that are relevant or complementary to the content of this site, instead of all being posted on erroneous websites. This will be more beneficial to the improvement of our website's keywords.
5. The external link format should be friendly to search engines
It is best to add the new window code target="_blank" to our external link URLs. This way when others click on it, it will open in a new window in a friendly manner without letting the original window disappear. This will look good to users and search engines. This is a very friendly move and is more in line with SEO norms and requirements.
Finally, I wish all webmasters good health. This article was originally reproduced by www.qinpin5.com . Please indicate the source.
Thank you for your contribution