With Baidu's wave of innovation again and again, the number of external links to the website has dropped again and again. Where is the way out for the external links of the website? This should be a question worth thinking about. Do the external links we have worked so hard to create really bring us value? What causes our external link work to go to waste?
1. The stability of external links
There are countless places where you can publish external links (here mainly refers to plain text links), from classified information to B2B, from B2B to videos, from in-page to titles. But are these external links really effective? Have these external links really survived? How long have these external links survived? Friends who do external link promotion must have experienced forum posts being deleted or even being banned. We I worked so hard to leave an external link on Baidu, but suddenly one day, Baidu deleted it for no reason. How long can our external links survive?
Everyone should be very familiar with Ganji.com. Among all classified information websites, Ganji.com is the fastest to include original content. It can be included within one day as long as it is original. But Ganji.com also has the shortest external link survival time, only one month. As shown above, it is the information on the last page of the relevant column. All previous information has been ruthlessly deleted. For those columns that encourage competition and publish a lot of information, the survival rate is even more conceivable. For all classified information and forums, the survival rate of external links is very low. As the information disappears, these external links will gradually disappear. It is not impossible to do these external links. If you want to do it, you must continue to do it. . The easier it is to get external links, the lower the weight. The easier it is to get external links, the shorter the survival time, the more unstable, and the shorter the effective time.
A rising tide lifts all boats. When one day the search results in changing the evaluation specifications for external links, what should we do? Don’t you see that blog external links are becoming less and less valuable?
2. Diversified external links
"Eggs cannot be put in one basket." I think everyone should understand this truth. We cannot simply rely on one external link channel for external link promotion, because one day you may have a hard time. If you think that diversified external links are just "classified information, recruitment websites, blogs, forums...", then you are out? If you look at this issue from the perspective of "quality" of external links, our " The eggs are still in one basket." Diversifying external links requires us not only to expand our external link channels, but also requires us to pay attention to the quality of external links. So what are high-quality links? I recommend everyone to read "Standards of High-Quality Links".
How long can our external links survive? This article was first published by: Crane_http://www.eurocrane.com.cn/, please keep the address for reprinting.
(Editor: Chen Long) Author Stephen’s personal space