There is a common saying in the SEO industry: "Content is king, external links are king." This is actually the essence of SEO. Once you have good content and strong external links, I believe that no matter what keywords you use, it will be easy to get started. If you understand this sentence, you will also know how SEO is done.
I just happened to catch up with the "How to quickly increase external links" event, and I would like to take this opportunity to share my thoughts and experiences on external link building. I will use my Yuandian Novel Network as an example to talk to you.
(Real picture from the external link of Yuandian Novel Network)
First of all, let me introduce the summary of Yuandian Novel Network so that everyone can have an understanding of it. This was not done in a day or two. Origin was founded on April 20, 2008. The peak period of the Midway website was in 2009, with as much as 50,000 traffic from Baidu. Then it was banned in 2010, and it lasted for half a year, and I have never been there. Abandoning this website is also a tip for SEO novices. I often see people on forums saying why the website has been hacked, why the website has no homepage, and the inclusion is abnormal. In fact, these problems are very simple and nothing more than It’s a problem with your own website or a problem with the Baidu server itself. When you encounter such a problem, don’t be anxious. First, analyze carefully what changes have been made to the website or whether there are any server failures. Don’t rush to fix it. Changing the title, content, and template of the website every three days. After making such a change, it would have been restored within three days. The result of such a torment may be sentenced to death.
Let’s return to the topic quickly, otherwise everyone will say that I am just advertising and not farting. From the picture above, you can see that Baidu backlinks are more than 900,000, but everyone usually looks at YAHOO’s external links, which are about 20,000. I think we mainly do Baidu SEO, so we can mainly rely on the number of Baidu external links. To be honest, I didn’t say that the external links of this website were deliberately done. They were completely formed naturally. I guess no one would believe it if I told you. This brings me back to the key point of SEO, that is, SEO is not “made”. It's something that comes out of "birth". Doing and giving birth are two different concepts. Doing is done deliberately, while giving birth is something that comes naturally.
Anti-links can be divided into two major categories:
1. In-site backlinks
As you can see, there are more than 900,000 backlinks to Origin, and more than half of them are backlinks within the site. If you have time, you can research and analyze it. There are originally many pages on the novel website. If the internal links of each page are well done, then one page included will be a backlink. According to this idea, it will be easy to create dozens or millions of external links. People who understand will understand it as soon as they hear it, and people who don't understand will understand it slowly.
2. Off-site backlinks
An off-site link is a link that is not on your own website. It is a link to your website that is placed on someone else's website page. When the page where your link is placed is included by the search engine, an effective backlink is formed. Spiders Nature will come. There are many ways to link outside the site. Post a link from a forum or post a link to a blog post. Just add your link or anchor text wherever you can publish content, and you will be a resource for publishing external links. There are also many people on the Internet who publish some forum address resources, blog resources, classified information website resources, friendly connection exchange platform resources, etc., which can be used immediately. The other is to pay for it, such as buying some mass sending software, buying some high PR value external links, or finding some companies that specialize in mass sending external links. However, I do not recommend you to do this here. I still recommend doing it manually. To do these things, using software to send you a thousand external links at once is sometimes not as good as the two or three links you carefully send manually. Using software may also involve the website being demoted, or in severe cases, it will be K directly. These methods are very effective in making off-site backlinks, and they also depend on your own execution ability.
You should also pay attention when manually sending external links. I summarized it in three points: one is to approach it step by step, the other is to maintain a balance, and the third is to diversify.
1) Gradually. Whether you are doing SEO optimization or certain things in real life, you must approach it step by step. Don't always think about reaching the sky in one step, otherwise you will fall completely. We must learn to approach things step by step and don't be in a hurry. As the saying goes, sharpening a knife is not as good as chopping firewood. Why should we be anxious? You have to eat one bite at a time, and you have to grow up little by little.
2) Keep it in balance. I have to repeat the above point again. Don’t think I am long-winded. I still need to make it clear. Whether you are doing SEO or doing other things, you must maintain a balance and persist. I believe that if you persist and work hard, you will definitely succeed. If you don't work hard and persist, how will failure and success come about? Doing SEO is not to do tofu, just three times, five times and two times is enough. It is a sustained and balanced process. It is often seen that some SEO novices say that they are worried about why the weight of the website cannot increase and the traffic cannot increase even after a month of operation. , I’m confused and don’t know what to do. My understanding is that SEO is not measured in days, but in years. Wait until you have built a website for one year, and two years later, come back and ask me how I did it. Haven’t gained weight for a long time? We must learn to maintain balance in order to realize the wishes in our hearts.
3) Diversification. There is no need to repeat the above two points. The diversification I am talking about is the diversification of external links. Don’t hang yourself on a tree. As mentioned above, to find external links to publish resources, you can find some forums, some blogs, and some other resources. You can also post a little every day. Don't post all the time to forums this month and blogs next month. To diversify, Baidu will do the same. Like it very much.
Summary: I talked a lot, from my own website to the analysis of how to do SEO external links. Most of them were general principles, some very long-winded and very useful. Looking back at the Internet I have been in contact with for more than five years, that is, I have read more, met so many more people, and said so many great principles, and I have learned a lot about how to behave and do things. I hope you all study hard and make progress every day. Believe in yourself, if you can do it, you will definitely do it! Welcome newbies and veterans to communicate and learn from me.
Zhao Xianming’s original blog post: http://www.1073.net/post/31.html Please indicate the source when reprinting!
Thanks to Qingdao SEO for your contribution