There are many methods of SEO. For ordinary websites, the optimization of external links accounts for about 50% of the entire SEO process. Therefore, how to build external links is also the most concerned issue for our webmasters and SEO promoters.
There are generally two purposes for website external link optimization. One is to increase the weight of the website, and the other is to improve the ranking of website keywords. Yue Hao believes that website weight is a relatively general concept, often expressed as multiple technical indicators, such as the PR value of the website, the number of included websites, and the snapshot date of the website. If the weight of the website is effectively improved, there will be more opportunities to be recommended by search engines, thereby increasing the website's traffic and corresponding revenue. Website keyword ranking has the most direct effect on corporate websites. If the keywords of certain products or services can be optimized to the homepage of search results, it can bring many accurate potential customers to the company.
There are two main forms of external links, one is a URL link, and the other is an anchor text link. The main function of URL links is to speed up website inclusion, and the main function of anchor text links is to improve keyword rankings. The role of anchor text links is better than that of URL links, because anchor text links not only include all the functions of URL links, but also play a role in improving keyword rankings. Generally speaking, only clickable hyperlinks are considered a valid external link, and a text URL that cannot be clicked is not considered a valid external link.
Let me share with you where you can leave external links to assist the SEO optimization of the website.
1. Friendly links
Friendly links are undoubtedly the most effective external links. In some cases, the role of a friendly link may be equivalent to the role of hundreds or even thousands of forum external links. Therefore, if you want to significantly improve the website weight or keyword ranking , the most effective way is to obtain high-weighted friendly links.
In actual work, Yue Hao mainly judges the quality of friendly links through the following aspects: 1. The PR value of the friendly link page. 2. The relevance of the friendly link website to your own website. This is something that search engines value very much. If your website is a cosmetics website and the other party’s website is a heavy machinery website, the effect will not be very good. 3. The number of export links from the friendly link page. If the other party makes too many friendly links, the effect will inevitably decrease. 4. The amount of content updates on friendly link pages. If the content of the friendly link page is frequently updated and search engines often crawl this page, the effect will be better. If it is a separate friendly link page, there will be basically no content updates, and the effect will be relatively poor. 5. Snapshot date of website homepage. The snapshot date reflects the weight and update speed of the other party's website to a certain extent. The newer the snapshot date, the better. 6. Look at the Alexa ranking, included volume, number of external links, etc. of the friendly link website.
2. Forum
Forum external links are the most effective way besides friendly links, especially in some high-weight forums. When choosing a forum, we should pay attention to two points: first, the forum must be highly relevant to our website; second, the forum must be highly popular and have a large volume of posts every day. Only by leaving external links in such forums will it be more likely to be considered by search engines as effective external links.
There are several ways to leave external links in the forum, including "leaving external links in the main post", "leaving external links in replies", and "leaving external links in signatures". If you want to leave external links in the main post, it is best to use soft articles, because direct advertisements can easily be deleted by forum moderators. Leave external links in your replies. Be sure to reply with some valuable content and attach external links. Don't just reply to advertising information, as this will also be easily deleted. Yue Hao believes that leaving external links in a signature is a very good way to retain external links. The effect is similar to leaving external links by posting directly, and it will not be deleted, so everyone must make good use of this method.
Some forums also have special sections such as soft article area, advertising area, and spider area. This kind of section is specially prepared for promoters and is a place worth making good use of.
3. Blog
If you want to retain external links through a blog, you must first increase the weight of the blog, otherwise the effect of external links will be relatively poor. Because the weight that search engines give to blog external links has been greatly reduced, we must first increase the weight of our own blog before the effect will be obvious.
To increase the weight of your blog, you should keep your blog updated frequently. If we can insist on updating an article every day, the weight of this blog will increase in less than half a year. It is best for blog posts to focus on a large topic, and this topic is related to the content of the website we link to, so as to achieve the best effect. Just leave 1-2 external links for each article in your blog. Too many external links will dilute the weight of each link and may be considered cheating by search engines.
4. Encyclopedia websites
The link weight of this kind of website is still very high, but it is more difficult to operate. Usually by leaving external links in the reference materials or extended reading of a certain encyclopedia vocabulary. If you want to successfully leave external links in a certain encyclopedia vocabulary, you must contribute high-quality content to the vocabulary, and the linked website must be relevant in content to the vocabulary.
5. Q&A websites
Comprehensive Q&A platforms mainly include Baidu Zhizhi, Sosou Wenqin, Sina iAsk, etc. There are also many industry-based Q&A platforms.
Baidu Zhizhi, Sosouwen and Sina iAsk all use certain mechanisms to review links manually or by machine. Regarding how to operate, Yue Hao summarized some tips. First of all, you must answer questions carefully with the attitude of solving problems for users, and leave links in appropriate places in the questions. Secondly, the link must be relevant to the question, and preferably the information the questioner wants to see. Third, the time for posting links must be staggered throughout the day, not concentrated, and limited to a certain number in a day. Fourth, it is best to use multiple vests and different IP addresses during operation.
6. Classified information website
There are many classified information websites, and the weights are relatively high. Some platforms are no longer able to leave hyperlinks, but there are still some platforms that can. If you want to do SEO external link optimization in this way, you need to first go to search engines such as Baidu, collect and organize a large number of classified information websites, and then find out the platforms that can send links, and summarize them into a resource table.
Classified information websites mainly maintain external links by adding corporate information, product and service information, which is relatively easy to implement.
7. Submission
You can write some high-quality soft articles and submit them to some relevant industry portals. Because these portals have a high weight, a large number of user views, and a high reprint rate. Tips: This article was originally created by Yue Hao, a member of the Top 10. I am mainly engaged in online marketing. If you want to see more articles by the author, please search for "Yue Hao". Please retain this copyright information when reprinting.
External links in manuscripts can easily be removed by editors, so we need to do a good job of research on how to gently integrate links into soft articles and make them an integral part of the article. If the URL in the soft article can be retained, even if the hyperlink is removed, sometimes it can have good results. Because when this article is reprinted a lot, it may become a valid hyperlink on other websites.
8. Comments and messages
External links can also be left in the comments of some articles and in the message boards of some websites. Some educational and non-profit organization websites will have message board sections. Because these websites have relatively high natural weight, the effect of external links is still good. You can also leave external links in the article comments of many information sites. These resources require us to continuously accumulate.
9. Online excerpts
Online excerpts are also called online bookmarks and online favorites. Some online excerpt platforms have very good weights. Leshou, diglog, and Donggua.com are all very good online picking platforms. External links from these platforms can be included quickly.
When leaving external links on this kind of website, you must also grasp certain principles, that is, the URL must be able to bring value to users. Yue Hao believes that what users care about most is not whether your information is an advertisement, but whether your information is valuable and helpful to him, and whether it is the content he wants to see.
10. Website navigation
Website navigation refers to websites like hao123. There are many websites of this type that can exchange links, and we can choose the appropriate platform according to our own situation. Sometimes we may need to pay a certain fee to add this kind of URL navigation to our website.
DMOZ and Yahoo categories are essentially website navigation. DMOZ has higher quality requirements for websites, and the review period is often relatively long. If the website is of good quality and has a long-term development plan, we can apply for inclusion in DMOZ. DMOZ is free to apply for, and once included, the SEO optimization effect is very good. Because many foreign search engines and navigation stations use the DMOZ database as their data source. If a website is included in DMOZ, it may be included in thousands of foreign navigation stations. The Yahoo classified directory is currently free of charge, and the annual fee is US$299. Enterprises can decide whether to join according to their own needs.
11. Link exchange platform
Many webmaster forums have sections for link exchange. These sections not only allow you to leave external links, but are also a good place to find friendly links for free. Forums such as Tuiyiji Forum and A5 Forum have similar sections, and they are quite popular. So this is a labor-saving and effective external link publishing platform.
12. B2B website
On some large B2B websites, you can apply for a corporate homepage for free and publish supply and demand information. For traditional companies that make products or services, this is a very effective way. It not only achieves the purpose of publicity, but also enriches the external links of the website.
13. Query websites
Many webmasters often go to some query websites to check various indicators of their websites, including the number of inclusions, number of external links, snapshot date, Alexa ranking, etc. Some query records will be included by search engines and recorded as valid external links. Therefore, we can increase the number of external links by leaving query records on different webmaster tool platforms.
14. Retain external links through resources
By producing some free resources and leaving URLs in these resources, it is also a very good way to retain external links. For example, we can make some good forum programs or group buying website programs, and leave our URL links on the programs. We can also make some good website templates and add our URLs to these templates.
15. Retain external links through event cooperation
Many websites will hold some regular and irregular online activities, and we can definitely become a partner of these event websites. In this way, we can leave a link to our website in the "Partners" or "Supporting Media" section of the other party's website.
Author information: Yue Hao, www.yuehao9.com
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