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A major problem that troubles webmasters at this stage is the problem of external links. The method of building external links and the number of external links have always troubled webmasters. Some SEO novices often hear that as long as you have more external links, your ranking will go up. However, when you use a complete sprint method to build external links and the number of external links reaches a certain number, you should be able to I asked why the website that ranks higher than me does not have as many external links as mine, but why can it be ranked in front of me? So what I’m going to explain here today is that there is no direct correspondence between the number of external links and the ranking of the website. Many websites on the Internet have few external links, but their website rankings will be on some websites with huge external links and poor rankings. This is high The difference between high-quality external links and low-quality external links. A high-quality external link can be equivalent to hundreds or even thousands of low-quality external links, so we should understand the complete characteristics of high-quality external links. In this way, when we build external links, we will have goals and clues to build them. The external links established in this way will directly improve the ranking of the website and increase the weight of the website.
Let me start with the first point, which is the common and rare single-phase connection. In fact, good external links are some single anchor text links given to our site by some webmasters, because single-phase connection, as the name suggests, is the other party’s single link to you. site, and you don’t need to link back, but this kind of single-phase link is very difficult to establish. Common cross-connections have many disadvantages, so this kind of link is rare. This has fully proved the single-phase connection. The rarity of single-phase connections is much higher than exchanging friendly links. The weight of this single link will become higher and higher as Alexa ranking increases (normal methods improve Alexa ranking).
The first choice for common link building should be the type of website that is related to the website itself. This kind of website is closely related to the website content that it needs to promote, and the weight of external link voting is much higher than that of other unrelated websites. However, this kind of external links is often difficult to establish. Websites in the same industry generally do not recommend products to each other in China. This is a domestic characteristic. It should be said here that in fact the best links are often links provided spontaneously by webmasters. , for example, when I was writing this article, a product related to my website appeared but my website did not have this product, I would direct resources to other people’s websites with this product, and this link would be very high, because you It is believed that his website has this product and you voluntarily connect to its website, so this kind of resource-oriented link is the real link, and this way of external link voting will be of high quality. This method of link building should be to use your own resources or enhance the brand awareness of website products to allow others to vote voluntarily.
Anchor text has always been considered the most important means to improve target keywords. However, when establishing anchor text, you will find that in a short period of time, a large number of pages oriented by the same anchor text will be demoted by search engines or even punished by k sites. , so we need to dilute the number of anchor texts while establishing anchor texts. When adding target anchor texts, try to deliberately add some surrounding anchor texts to reduce the excessive concentration of anchor texts. This will naturally make search engines think we are It is a normal increase to achieve the effect of improving the ranking of the website.
The correct way to exchange links for high-quality links is to first check the search engine ranking of the target website's main keywords, the registration history of the target domain name, PR, the number of inclusions in each search engine, website export links, website update range and snapshots The update speed, etc., these are the evaluation criteria we exchange. Although detailed evaluation criteria are very common, I still want to briefly mention it here. The longer the domain name registration history, the higher the weight given by search engines compared to new domain names. It has been experimentally proven by industry insiders. The PR value is now based on Google’s long-term Not updating is no longer so important. The update extent of the target website is also very important. You should not exchange the same search engine with a dead site that has not been updated for a long time, nor will it consider the quality of the export link of a dead site that has not been updated for a long time. How high will it be? Baidu's snapshot update range also reflects the overall weight and update range of the website from one aspect, so we have to pay attention to it.
Here is a question that is very confusing to everyone. When exchanging links every day, you may find that the types of exported links on the websites that exchange links are uneven, and there are many one-way exported links. In fact, there are standards here, then It is the neighbor of the link. If the neighbor of the link is some spam website or a marginal website, then the votes of the corresponding website will be reduced accordingly. This is why some webmasters will go to Baidu, Google, NetEase, and Alibaba in one direction. In fact, these The unintentional move is to increase the quality of the website's link neighbors, and search engines will also add points accordingly. However, if it is used in large quantities, the effect will be reduced. Here we only introduce the methods, so people from all walks of life need to experience it by themselves. .
The high-quality links that are deeply ingrained in the hearts of webmasters are websites with suffixes of gov and edu. These websites are like the domain names that webmasters often say are inherently high in weight. These statements are wrong. The correct explanation should be that these websites are basically impossible. Being used as some garbage sites, the quality of the website will be improved accordingly, and the overall weight of the website will increase.
The characteristics of high-quality links and some small methods have been introduced here. Many types are rare. Cultivate your own resources in your career as a webmaster. Interpersonal relationships are the most important. A good example is the recent one. Yes, a new forum can get links from the top major forums in the same industry. Such high-quality links are generally not available, but once the interpersonal relationship is achieved, you will have all these, so when doing external relations, we It’s about learning more things as you grow. Don’t ask yourself to do what you can, just get as close as possible!
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Thanks owangyongo for your contribution