Many people, especially SEO novices, are confused about how to exchange friendly links and what kind of websites are worthy of exchanging friendly links. In this regard, the author will share how to analyze whether a website is worth exchanging links.
1. Analyze website site results
To analyze whether a website is worth exchanging, you must first look at the Baidu site results. There are two main purposes for viewing site results:
1. Through site: domain name, we can understand the specific inclusion status of a website. There is a clear record of "number of relevant results" in Baidu site results. The purpose of checking the inclusion status is to analyze whether the other party's website is worth exchanging and whether the other party will exchange with you. Generally speaking, if the collection difference is a few hundred, there is basically no problem, but if the collection is thousands or even tens of thousands, there is no need to consider it.
2. Through the site: domain name, we can also analyze whether a website has been demoted and take a snapshot of the homepage. Generally speaking, for normal site domain name results, the homepage of the website will be ranked first. If the home page is not ranked first, it is probably because it was demoted from the home page or even the entire site. However, there are also some websites where the home page ranking is not first because the weight of the internal pages is too high. The main reason for this problem is that the site optimization is not done well, the weight of the internal pages is not directed back to the home page, or the internal pages and external links are too strong. . Therefore, when exchanging friendly links, if the other party's website is not on the first page of Baidu results, you should pay more attention.
The way to view it is to directly enter the site: domain name in the Baidu search bar, such as: SITE: www.szmfyy.com/ (note that the site domain name cannot contain http://, otherwise the results will not be displayed normally).
2. Analyze the domain results of the website
In addition to looking at the site when analyzing whether a website is worth exchanging, another item that is often overlooked is the domain results. Domain is the most important way to check whether there is any downgrade problem on the website. The domain results mainly include the following three situations:
1. The first page of DOMAIN results is not the first one.
A website that is not at the first place on the home page of Domain results can basically be 100% determined to be a website that has been demoted. It's best not to consider websites like this one.
2. The home page of DOMAIN results is at the first place, but the snapshot time does not match the site snapshot time. The vast majority are slower than the site results snapshot time. There are two possibilities for a website with such a problem. One is a precursor to a downgrade, and the other is a recovery period after a period of downgrade. However, no matter which of the above two situations, such friendly links will not be replaced. Good.
3. The home page of the DOMAIN results is in the first place, and the snapshot time is consistent with the site results, but the site results are on the home page but not in the first place. We can analyze a website like this to see how the main keyword rankings of the other website are, and if it has a Baidu index and a relatively good ranking, such a website is still worth changing.
The way to check is to directly enter domain in the Baidu search bar, such as: DOMAIN: www.hsmf120.com/ (Similarly, the domain name cannot contain http://, otherwise it will affect the real results).
3. Check whether the website is updated
An important basis for exchanging friendly links is to check whether the other party's website updates are adequate. A website that has not been taken care of for a long time will still fail sooner or later, no matter how good it is now. Those websites that have zero updates within a week or even a month are better not to use them. In addition, you need to look at snapshots. I believe everyone knows this. If the homepage snapshot is stopped a week or more ago, it is best not to change it first. Even if you want to change it, you must understand the specific reasons before changing it.
4. Check the inclusion ratio of the website
The inclusion of a website is a direct reflection of the quality of the website. For a website with more than 100,000 articles included but only a few thousand or even a few hundred, the level of garbage can be imagined. This is also the reason why many people are unwilling to change when there is too much gap between Baidu and Google indexes when changing friend links.
5. Should the inner pages be replaced?
Whether to change friendly links or not to change internal pages is a thorny issue encountered by novice SEOER. In fact, changing the inner page itself is not a problem. The question is what kind of website should be replaced with what kind of internal pages. Generally speaking, if the weight and snapshot of the other website are within 10 days, it can be said that it has a good ranking. Because if you change the inner page, you can change to a cross-level friend link with a PR of 3 or more. Although PR is no longer used as the basis for search rankings, it is still an important basis for judging the quality of the website.
Finally, I would like to remind you that since it is a friendly link, of course you must pay attention to the word "friend", which means it must be stable. Don’t delete friend links at every turn, especially those with a long history of link changes. For friend links like this, even if there is a problem with the other website, you should communicate well. When you are sure that the problem is not serious, if it is a temporary problem, you can Just try not to delete it, because deleting friendly links will not only harm the other party, but your own website will also suffer.
This article is provided by http://www.szmfyy.com//website SEOer, Shecky. Please keep the website link when reprinting, thank you~~~~~~~
Editor in charge: Susu author voveka's personal space