When optimizing the website, many friends regard the construction of the website's external links as all of SEO. This is understandable, because the quantity and quality of the website's external links do determine the weight of the website and the keywords to a large extent. Ranking. No matter how good the external link construction is, if the internal quality of the website is not good, then your website is destined to need much more external link construction work than others.
1. Definition of website internal links
Search engine ranking algorithms pay more and more attention to the content quality and internal structure of the website, and the most important point in the internal structure of the website is the internal links of the website. So, what are internal links of a website? Friends who have done website optimization all know external links (reverse links). Internal links are the opposite of external links. They refer to mutual links between content pages under the same website domain name. Among them, the mutual links between channels, columns, article pages, and keyword tags are called internal links. The reasonable construction of internal links on the website is the internal link optimization of the website.
2. What is the use of internal links on the website?
If internal links are properly optimized, they can promote the inclusion of the website, improve user experience, increase the PV of the website and reduce the bounce rate, convey the weight of the website, and improve the ranking of keywords. Of course, things are all relative, and it does not rule out that websites that do not have internal links will be worse. It is indeed increasingly important for SEO to do a good job of internal links on the website. Moreover, compared with external links, establishing internal links of a website is easier to grasp and can greatly reduce the risk of being K'ed.
3. How to make internal links
1. Related link list. A well-optimized website usually has many pages, and when we visit any page of this website, we will see the titles or keywords of other page content in channels, columns, article pages, and tags. The list of links, in fact, these are the internal links made by this website. Its purpose is to attract spiders to follow this link and crawl the previous page again, so as to increase the viscosity of spider crawling and promote the inclusion of the website;
2. Insert a link or anchor text into the article. When writing an article, if a knowledge point mentioned before appears in the article, you can naturally introduce the title or keyword of the previous article, and then insert the previous article's title or keyword. Link, preferably in the form of anchor text, to the previous page. In this way, if a user reads this article but is interested in previous knowledge points, he can follow this anchor text to browse previous articles. Firstly, it can improve the PV of the website and improve the user experience. Secondly, it can greatly reduce the website's PV. Bounce rate. At the same time, it can also increase the viscosity of spider crawling.
3. Breadcrumb navigation is added to each internal page. Breadcrumb navigation can well point out the hierarchical structure of the current page and the entire site, allowing users to easily know their current location and find the purpose of visiting more easily. page. The usual form is: main classification > first-level classification > second-level classification > third-level classification >... > final content page or main category > first-level classification > second-level classification > third-level classification >... > final content page here way.
4. Create a site map. Create a complete site map for the website that can include the final page of all content, that is, the sitemap and the full-site article index page. At the same time, place the link to this page on the website in the form of anchor text so that Yu Spider can quickly discover and crawl the site map page, improve the website's inclusion, and also allow users to quickly find the page they need to visit in this site map.
4. Things to note when optimizing internal links
1. Still respect the user experience, don’t overdo it with internal links, and the internal links you make must be relevant to the content of the page. Only highly relevant links can help improve search engine inclusion, improve user experience, and increase user and search engine stickiness.
2. When establishing internal links, the number of internal links on each page must be controlled. Generally speaking, the number of internal links on a page is best controlled within 100. If it exceeds this number, it is likely to cause the search engine to abandon the page.
3. When establishing internal links, be sure to ensure the uniqueness of the URL. The specific page linked to can only have one link, and the frequency of the same URL must be controlled. Otherwise, users will click too many times when visiting. Two links appear on the same page, which makes users lose confidence in the website and will be a big blow to the user-friendly experience.
For the optimization of internal links on the website, each website optimizer has his own optimization method, but there is only one purpose, which is to improve the user-friendly experience. When search engines crawl website pages, they also simulate user visits. As long as users like the website, search engines have no reason to reject it!
This article is original from http://rubberkeycn.com (Tang Zhongliang’s blog), please keep the link for reprinting, thank you!
Editor in charge: momo Author Tang Wumo’s personal space