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What makes people hit the back button so soon after opening your page? Why do they want to get rid of your site so quickly? What can be done to improve this?
After thinking about this problem for a long time, I discovered that there are more factors than originally thought.
If the following factors are considered individually, they may not make visitors have the urge to leave quickly, but if these factors are mixed together, it is enough to leave visitors with a bad enough impression to make them leave immediately.
Giving users a pleasant experience on your website is no easy task. In fact, most websites have some problems. But looking at the following negative factors and trying to avoid them may be beneficial to making a more user-friendly website.
Come on, let’s start with the worst…
1. Automatically played sounds. This is driving me crazy. If I visit a website and am immediately bombarded with unnecessary noise that I don’t want to hear, I want to leave immediately. Publishers who accept ads with this kind of auto-playing sound are the worst publishers, (they could have rejected such sites, like me), commonly seen on hospitality industry sites.
2. Pop-up window. Old problem, big problem. Because it never disappears from our sight. If you want to use a pop-up window to pop up on me, then I just want the pop-up window to pop up directly from your website. The sooner you pop up on me, the sooner I'll leave. If the pop-up window only displays for half a minute and the content is useful, it can be tolerated a little bit.
3. Interstitial advertising. The reason I no longer visit the Forbes website is because there are too many interstitial ads. Why not change the name of Weekly News to Weekly Insert? No one likes to wait, but this is far from what we expected. When I click on a link, I hope to be taken directly to the page I clicked on, rather than being thrown to a page with a big billboard.
4. Pagination. Looking at ten very small pictures with subtitles, do you really need me to click ten times to turn through ten pages? Or turn ten pages just to see the top ten rankings that can be displayed on one page? Pagination In my opinion, it is a low-level trick to artificially increase the click-through rate. The existence of this tactic also proves that the measurement and buying standards of online advertising are wrong. And this also makes many webmasters go astray - the energy that should focus on content is put on improving click-through rates.
5. Slow loading. No one wants to wait! I paid so much for my 50 MB bandwidth, not just to let your slow web page ruin my mood. If I really want to read your web page, or I really have to read your web page, maybe I will just wait. But if I was just curious, or my hand was shaking and I clicked a few times to reach your website, then I wouldn’t be able to wait for a few seconds before it flashed.
6. Optimizing advertising is greater than optimizing content. This is almost as annoying as the long loading times. In order to earn advertising fees, some webmasters optimize the loading order of advertisements, loading advertisements first and then website content. There were times when we were waiting for ads to load successfully, the navigation bar would load quickly before the entire page appeared, and then everything would freeze. To sum up this article, webmasters should pay special attention to the magical effect produced when a slow ad server is coupled with a slow web page.
7. Bad navigation. As a professional web designer, poorly designed navigation bars are one of the few fatal wounds that can be said to be fatal. Navigation needs to be intuitive, clearly described, and straightforward. Flash-based web pages tend to be the worst ones.
8. The structure is confusing. (Poor scent trails don’t know how to translate it...) Hey, I just want to find the answer to my question. If I can't find what I'm looking for quickly and efficiently, I look elsewhere. Your job is to help people filter out the information they need. That's why there is such a thing as optimization and testing.
9. AWOL of critical information. I recently visited the Hoxton Hotel's webpage to find out how much it would cost to get a room there. After searching for a few minutes I found no information about room rates. (Well, I didn’t find it anyway). This is so strange. By the way, there’s no way I’m going to click “book a room” just to know how much the room will cost. I might as well just go to the Zetat Hotel and book a room.
Make sure the basic information is on your website.
10. Requesting registration too early. Why? Why do you have to register now? Don’t you even let me taste the sweetness? Timing is very important.
11. Too many flashing scrolling things. I was surfing the internet, not in the only nightclub where I could stand the constant flickering of lights. Yes, flashing and rolling can catch people's attention, but it always hurts. These things are desperate for attention and absolutely annoying at the same time. There is a special case that needs to be noted. Some people are just good at this, and they like everything in this style!
12. Spelling errors. Misspellings and bad grammar can create a bad impression on your visitors. There's really no excuse for this kind of thing. As long as you pay more attention to the details, everything will be covered. If you don't care about your website, what will your visitors think?
13. Garbage fonts. You're using Song font? Really? It's ugly. Anyway, at least you're not using a comic book body. Normal people will not leave a website purely because of whether its fonts look good or not, but ugly fonts will give people the impression that you don’t care about your website. This impression, combined with the other negative factors on this list, may be enough to turn away someone who wants to spend time on your site.
14. The web page is very narrow. There are also websites designed for 800 pixel width monitors that give me goosebumps. Don't you think?
15. Left align the website. To reiterate – and I don’t know how to explain this specifically – left-aligned websites (as opposed to center-aligned) look so outdated, at least in my opinion. I don't know why, but I always notice these things, and I don't think it's good design. Speaking of the princess on the pea... (The translator doesn't know how to translate this...)
16. Cheesy website. There are some websites that I really like. In fact, I want all websites to be standardized and designed according to the most classic guidebooks. But it won’t work if all web designs are the same. Who would want to be famous as an impersonator?
17. In disrepair. I would like to see a blog or news section on the homepage, a sign that the site is still being updated. Just show the title and date. If I see that the latest news is dated January 2004, I may immediately look at other web pages.
18. The theme is vague. When I visit a website, I hope I can tell what the website is about at a glance. Sometimes I scratch my head and can't figure out what the website is for for a minute. A simple and clear description is enough.
19. Terminology/jargon. I think you can do this in private.
20. Browser incompatibility. Three days ago, Microsoft just rejected support for Google Chrome in the Xbox Live customer service area. This was a mistake in many ways, especially since I'm a paying Xbox Live subscriber. Browser errors come in all sizes and shapes. Test, test, test to find out what your users like. Try to avoid interfering with the browsing experience, such as opening links in new windows.
21. Flash. Sometimes I will stay on a website with a lot of Flash for a while, as if there is a car accident on the road and I will be stuck there. But most of the time I simply hit the back button. I've looked at a few Flash sites and can almost certainly say that none are decent. I only tolerate sites like this under very specific circumstances. I'm a hardliner on this.
22. No “About” page. Some websites seem allergic to "About" pages, and I can't figure out why. Sometimes I visit a website just to find out more information about a company, and it’s frustrating to see that there’s no “About” page.
23. Home page with only videos. Using videos to introduce a company or explain a specific product or service is a new trend, especially for new companies. If I have time, I can watch a three-minute short film, but I think you have to match it with some text. It is faster and is also good for the search optimization of the website.
24. Very silly and amateurish. Some websites have no vitality, no personality, and are just a model in uniform. Others seem to be far beyond the realm of your website, and you don’t know how to catch up. Both of these aspects will be a hindrance to your website and push your visitors away.
25. Color matching failed. Poor color matching can make the content on your website difficult to read. And if your website can’t be read, don’t even think about others staying on your website.
Various reasons cause people to close a web page without really understanding it.
So let me stop talking about that? Why do you leave a web page?
Original text: http://article.yeeyan.org/view/tuo1234567/157290