How do search engines work?
First, let's take a look at how search engine crawlers work (including the famous Google and Yahoo also qualify under this category). Each search engine has its own automated program for crawling web pages, called a "web spider" or "web crawler." The main purpose of spiders is to crawl web pages, read and collect content, and crawl links (both internal and external). The spider then stores the information collected from the web into the search engine's database, which is called an index. When a searcher enters a "search content" into the search engine's query search box, the search engine's job is to find the most relevant "search content" results in its index database and then display them in the index list.
When you perform a search, on what basis does the search engine respond to your search query? This is based on the so-called search engine algorithm. This search engine algorithm is composed of many factors to promote the search engine to determine whether the searched page is relevant. The higher your page ranking is (and of course other factors), the higher the chance your page will be shown in the search engine results index.
What is SEO?
Search engine optimization (SEO) is the process of improving a website's "natural" ("organic" or "algorithmic") search rankings and the quality of its traffic to the website. Normally, the earlier a website appears in the search results list, the more visitors it will get from search engines. SEO may be the target of different types of searches, including image searches, local searches, and industry-specific vertical searches.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website first involves content editing and HTML code editing, while adding relevant specific keywords and removing issues that impede search engine indexing activity.
"SEO" is the acronym for search engine optimization. Through research, the general SEO consulting industry can hire people who know how to provide in-house search engine optimization services to provide search engine optimization services on behalf of clients. Search engine optimization may be performed as a stand-alone service or as part of a wider marketing campaign. Since effective SEO may require changes to a website's HTML source code, search engine optimization strategies may be incorporated into website development and design. Therefore, it requires search engine professionals.
Why is search engine optimization necessary?
Building a website without SEO is like a car without an engine.
She may look beautiful and make you proud to know it's yours. But without an engine, she has no soul and it will never get you anywhere you want to go. Website optimization is essential to getting traffic. Without traffic, your website is like a car without an engine. Aesthetically pleasing, and probably should be. But, chances are you should get her features.
The number of people who use search engines every day is four-fifths of the entire Internet users. 82% of adults aged 30-49 are internet users. 70% of people aged 50-64 are Internet users. The proportion of Internet use is growing rapidly with the increase in education expenditure and household income. Your website must be found in search engine index results pages to be an effective advertising medium for your company. For you to be able to control your website traffic, it is absolutely necessary that your website appears in search results.
80% of Internet users said that they are only willing to search 30 index results to find a suitable site for you. In other words, if there are 10 index results per page, they are only willing to search the first three pages of the index list. Eye Sight Range Agency tracking research shows that the best way is to have the index results above the end of each page, or on the left side of the top of the index results page to most attract the eyeballs of netizens.
It stands to reason that the higher your website ranks in search engines or open directories, the more you will increase your website traffic. Proper inclusion of keywords for higher search engine rankings and strategic planning are ways to measure/attract targeted customers. Its importance is crucial.
This article was originally created by Yunchen Shouwang ( http://www.xx53.com ). Please indicate the source when reprinting it. Thank you!
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