Wuhan SEO In some SEOer circles, I often hear friends mention the two terms "search engine rules" and "search engine algorithms". Experienced SEOers will tell you that as long as you master the rules and algorithms of search engines, you will be able to It can improve the ranking of the website in search engines and gain traffic.
At the same time, many people tell you that the keyword density of the page should be controlled at 2% to 8%, and more pseudo-originals and external links should be created, etc. So after following this method, not only did the keywords not increase, but they were punished. Why is this?
The reason is that these are not the so-called search engine rules and search engine algorithms at all. At most, they can only be considered as precautions during operation. If the precautions are regarded as rules, of course problems will occur and even be counterproductive. So what are the rules of search engines? Woolen cloth?
Before understanding the search engine rules, we must first understand what goals the search engines pursue. The rules must be related to the goals. First of all, you must understand that search engines are not public welfare organizations, they are commercial organizations, and behind all search engines are business empires, and their ultimate goal is to make money by allowing users to place advertisements. If you want to make money, you must seize the market, let users use their products, recognize their products, and ultimately fall in love with their products.
So what can a search engine do to make users fall in love with itself? It is very simple. Provide users with a reliable search engine, so that users can be satisfied with the results of the search engine and solve their existing problems, and they must be very satisfied. This is Search experience. Only when the search experience is good can users frequently use search engines and even fall in love with search engines. Summed up in one sentence: "Provide users with high-quality content they want." Moreover, the so-called rules and algorithms of search engines must be designed around this core idea. Although the rules and algorithms of different search engines are different, the basic idea is the same, which is to recommend high-quality content to users.
So how to measure whether the searched content is of high quality? What should be used as the criterion? It is very simple, judge from the user's perspective. Because search engines serve people, and the search results are also for people to see, it only counts if users think the search results are accurate and high-quality. The judgment criteria here are mainly the original content, the PV of the page, the number of reprints, etc. Wuhan SEO believes that the so-called search engine algorithms or rules now use a series of technical means to simulate the evaluation criteria of real users on the page to judge whether the website content is of high quality.
Many of our webmasters have made formalistic mistakes during the optimization process, blindly optimizing for the sake of optimization, and treating search engines as users. Search engine algorithms are also formulated by people. Since ancient times, people have always created things to satisfy their needs. The needs of man, not the needs of the created being. This deviates from the essence of the search engine, which is contrary to the algorithm of the search engine. Although it is possible to obtain a good ranking temporarily, a webmaster must be proficient in the long-term operation of the website and stand from the user's perspective. Optimize so that the traffic of the website can be maintained for a long time. This article comes from Wuhan SEO: www.kx666.com . Please indicate the source for reprinting, thank you very much!
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