Introduction: In the process of website promotion and operation, due to improper operation, the website ranking will suddenly drop in the search engine. Often many webmasters will complain whether Baidu is doing something again or whether the algorithm is being updated. In fact, when you When the website keywords are dropped in the search engine, it can better tell you what problems you are currently having when promoting and operating this website. Then we can find symptomatic methods to solve the problem and make the website fundamentally better ranked.
So, when the website ranking drops, how should we make up for it in time? How to make the website rank well fundamentally? The editor of Shanghai Makeup School summarized the following points based on past promotion experience, hoping to help correct this aspect. Confused webmaster friend.
1. Analyze the reasons
If your website's overall ranking is relatively stable before it drops and it basically remains in the top 6 on Baidu's homepage, there are two reasons for the decline in your website's ranking: one may be due to the quality of some of the content you previously published. If not, there is also a problem with the addition of your external links and internal links, which is an inevitable factor that leads to the decline of the website ranking; another possibility is that you have not persisted well. I believe that many webmasters of enterprise websites are alone. Responsible for the operation and management of the entire website, it may also be due to physical fatigue over time and not persisting in the promotion and operation work that should be done, resulting in the decline of the website ranking. This is the case for the Shanghai Makeup School website that the author is currently promoting and operating. It is also because one person has been promoting and maintaining the website for a long time some time ago. However, due to personal fatigue and lack of energy, he is unable to complete the work that he should do every day. Task, but the website that was originally ranked well also suffered.
2. Remedy plan
1. Good work plans and goals will produce good results. First of all, if you want to complete your work well, you must have a plan and goal before doing anything like a special force. In this way, when we have a work plan and goal, we can do what we do on the site with a plan and goal every day. Off-site promotion and operation work, but when there is a problem with the website, we can find out the loopholes in the work and correct them in a timely manner.
2. For your own website, I think you should try not to reprint articles or latest articles from other people’s websites. It is better to publish some original and high-quality content. The content should be related to the theme of the website. Generally, small and medium-sized enterprise websites publish 1 to 2 articles every day. Original content is enough, keep this amount of updates every day and publish regular updates.
3. In addition to preparing 1 to 2 pieces of original and high-quality content for your website, you should also prepare 1 to 2 pieces of content related to the theme of your website to publish to blogs, spaces, business websites, forums, etc., and also do To operate in a regular, high-quality and quantitative manner, that is, whether updating blogs, spaces, or forums, it should be carried out regularly just like updating your own website. Furthermore, the quality of the content should be better, and it should be updated in a quantitative manner. , for example, if you update 1 to 2 articles each time, the range of updates should be controlled within this number, and you can do 7 to 8 high-quality external links every day.
For articles published in blogs, space, business websites, etc., it is enough to add up to 3 keyword anchor texts to each article. Under normal circumstances, it is best to only add one keyword anchor text link and URL (in the form of http: //), after the forum has prepared the signature file, you only need to add the URL every time you publish an article. Do not cause the forum administrator to block your account just for the sake of those external links, which will affect your future operations. Therefore, when posting articles and external links in forums, you must pay attention to follow the rules of each forum.
If you are familiar with SEO, you may wish to write some SEO-related articles every day and publish them to A5 Webmaster Network or Webmaster Home. This will be of great help to the ranking and overall operation of your website. To sum up: I believe that as long as you do regular, high-quality, and quantitative promotion and optimization on and off the site every day, I believe your website ranking will remain stable.
This article was originally created by the webmaster of http://www.yuyihz.com and first published in A5 format. Please retain the original information when reprinting! Author of this article: Wang Hua (Editor-in-Chief of Shanghai Yuyi Image Design Art School Network)
(Editor: Chen Long) Author mokerr's personal space