Tai Chi emphasizes blending into nature and "the unity of nature and man."
External links should be generated naturally, "hyperlinks are natural".
Practicing Tai Chi allows people to get closer to nature, conform to the laws of all things, and live endlessly.
The purpose of artificial external links is to make it easier for the site to be included, increase the weight of the site, and improve the ranking.
Simple and clear, why do SEOERs need external links? The purpose is to get more websites to "vote" for you, to make the search engine database "trust" your site more, and to think your site is more authoritative. Thereby improving your website’s ranking in search engines. This is called weight.
1. Know yourself and the enemy, and be victorious in every battle: Analysis of Robin Li’s hyperlink patent
In April 1996, the first 2 million shares of Excite were listed. At this time, Robin Li thought of how to solve the problem of search engine cheating. “I thought about the indexing of scientific papers that I learned at Peking University. Scientific papers determine the quality of a paper by indexing the number of times it is cited. Hyperlinks are references to pages. Cheating web pages are worthless and cannot be used by many websites. Active hyperlink. "The text on the hyperlink is the description of the linked web page. Through this description, the correlation between the hyperlink and the page can be calculated." In short, "The hyperlink is when others evaluate you, and the description on the hyperlink It’s how others evaluate you.”
Anchor text should be split into 2 words, the first one is "anchor" which represents the URL of your site. The second is "text" which represents how others evaluate you, and the content of your evaluation is the keyword used when users search.
For example, when you search for "Click here" on Google, why does the Adobe Flash download page appear? And why doesn’t “Click here” appear on the page ranked first?
To sum up: "When others comment on the link http://get.adobe.com/reader/ , they always use 'Click Here' in English, which means 'click here'. What is the purpose of clicking here? Of course it is to download."
When countless people reprint and describe this link, they always use "Click here", so when users search for "Click here", this link will appear.
2. Practice Tai Chi to simulate natural external links
2.1 Simulate natural external links
Regardless of whether you are linking through blogs or link bait, you must remember a word called "nine hard and one soft". Jiu Ge also wrote a description of the soft article strategy, which also touched the author very deeply. Everyone You can also read this article. Some people are very eager to build external links by tampering with a keyword for their website. For example, there is a webmaster whose website is about "cosmetics". When building links, he uses "Top Ten Cosmetics Brands". Each of his articles contains this anchor text and no other. This will cause search engines to penalize the keywords, and search engines will think that you have artificially built external links. , and are eager to improve external links and artificially increase the weight, thereby punishing them.
Therefore, when you want to build external links, you must think of no less than 20 "texts", which are other people's descriptions of your link. In this way, search engines will think that your external link is pure and natural. You will think that this external link is not issued by the website owner. It will win the favor of search engines and improve your ranking.
This is the way of external chain Tai Chi.
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