In online marketing, there are many marketing methods, such as search engine marketing, EDM marketing, blog marketing, social media marketing, Weibo marketing, etc. Any marketing method is correct as long as it can achieve the purpose of profit. .
As an SEOer, what I pay most attention to is search engine marketing. Search marketing is the future development direction of SEO. Even if SEO disappears in the future, marketing will still exist forever.
Of course, SEO is not only concerned with basic SEO such as keyword ranking and inclusion, but also considers more macro things, starting from the overall website, operating the entire website well, so as to make profits for itself.
In the process of search engine marketing, basic optimization of the website is still indispensable, such as keyword research, competitor research, content design, website structure optimization, page optimization, external link building, traffic analysis, strategy adjustment, etc.
Only by optimizing these basic seo, the overall operation of the website will be smoother, and in the search marketing process, your products will be easier for users to find.
Of course, in terms of search engine marketing, SEO is only one aspect. Although SEO has many advantages, such as low cost, low manpower and material resources, and accurate target users, SEO still has many shortcomings, such as long cycle and so on.
The traffic from paid advertisements such as PPC promotion and bidding is very objective, but it also has disadvantages, such as high cost and low conversion rate. All of them say that search engine marketing must combine SEO with PPC to achieve the desired effect.
In all general SEO teams, PPC must have a full-time person. If SEO and PPC can be combined well, it will really add a lot of color to the search marketing area.
In the future of online marketing, search engine marketing will account for the vast majority. Why do you say this? Because many Chinese netizens use search engines to find what they need.
For example, if you want to find a company related to SEO services, your first reaction is to search for what you think of on Baidu, Google and other search engines. If you want to put your products and services at the front of the index, there are two ways.
One is to spend money on search engine companies to rank their web pages at the front through paid advertising; the other is to rank their own websites at the front through SEO optimization.
It can be said that seo is the best way of search engine marketing, and people will pay more attention to it in the future. The current seo transformation lies in search marketing, using seo as a tool instead of just relying on search engines.
Thanks ziv for your contribution