A domain name can be said to be the face of a website. Whether the domain name is good or not will have a significant impact on the future development and operation of the website. However, as the Internet becomes increasingly developed today, good domain names have basically been registered. Webmasters can only do the next best thing and find some sub-level domain name registrations. At this time, some friends suggested buying some old domain names directly, saying that old domain names have high weight and are easy to rank. Is this really the truth?
The author has not been in contact with the Internet for too long, but it is not short either. I would like to elaborate on my personal views on the relationship between domain name age and weight. I hope everyone can give me some advice and exchanges.
1. Domain name age
An SEO expert once said, "The earlier a domain name is registered, the better it will be for rankings." I completely disagree with this. For example, if I registered the A5 forum when it first opened, but then I basically did not manage the account. Now I suddenly want to take advantage of it. Will A5 give me special weight? Oh, your account is relatively old. I want to give you some special permissions. Do you think it is possible?
Weight is accumulated. Just like the A5 forum account, the more articles you publish, the higher your level will be, and the same is true for domain names.
2. Relevance of domain names
If you choose an old domain name, the previous website theme is completely irrelevant to the theme you are currently planning to do. I think search engines will view it as a new site and re-examine it.
Many people say again that if a domain name is highly relevant, its weight will be high. Is this really the case? If a domain name was once used as a weight loss website, but was later abandoned for various reasons and then discovered by you N years ago, and you also build a weight loss website, does that mean that the weight of this domain name is very high? ?
The author believes that an old domain name does not necessarily have high authority or friendliness. However, domain name age can only be said to be a factor. It can only have a slight impact, but it is not very big and cannot play a decisive role. It's like a person. You were in business ten years ago, but you stopped doing it for ten years. If you are asked to go into business now, others can only say that you have done business before. As for whether you can do it well now , whether it can make money is uncertain. It can only be said that you have some business experience!
In response to this situation, the author believes that this domain name still has some advantages compared to other domain names, but it is difficult to measure how big the advantage is, but at least the age of the domain name cannot change the search engine's judgment.
3. Whether the domain name has been K(/downgraded)
When a domain name is K-passed, it has left an extremely bad impression on search engines. This is just like a prisoner. As long as he is caught in a crime, he will have a criminal record. At this time, the world is looking at you through colored glasses. Only when you correct your evil ways can you be able to start a new life. Therefore, if a domain name has been deleted, even if the domain name is several years or even ten years old, you still have to start over.
Today, when good domain names are increasingly scarce, it is good to register a domain name with a relevant theme. However, if the domain name is too long or difficult to remember, the author recommends starting a brand new domain name. Open a new domain name and create a new look. As long as you maintain and develop it carefully, try not to change its theme after using the domain name, maintain the relevance of the theme, and you will take another step towards a successful website.
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Editor-in-Chief: Chen Long The author’s personal space for smoking a cigarette